Skip to main content

$50 e-Gift Card with $250+ Code SG4031

Use coupon code SG4031 at checkout to receive a $50 Sportsman¿s Guide e-Gift Card with your purchase of $250 or more. Minimum order amount cannot include Buyer's Club Membership fees. The coupon cannot be combined with any other coupons and cannot be redeemed for cash. If you make a return that brings the order value under the minimum order qualifications, the value saved will be deducted from your return. Coupon expires May 7, 2024 and e-Gift Card expires June 7, 2024.

Military Surplus Massive Sale

Free Shipping on Orders $99+

Enjoy Free Shipping on your merchandise order of $99 or more. Free shipping only applies to standard shipping fees to U.S. destinations, all other fees (Heavy/Bulky, Freight Shipping, Express Shipping, Alaska/Hawaii, and Gun Processing) still apply. Does not apply to Canadian or International orders

- Ammo
- Shooting
- Guns
- Hunting
- Military Surplus
- Boots & Shoes
- Clothing
- Fishing
- Boating
- Camping
- Outdoor Recreation
- Tools & Power Equipment
- Home & Gifts
- The Guide
Brands
BIG SAVINGS
+
EVERYTHING SHIPS FREE
Learn More

The following text field filters the results that follow as you type. Use Tab to access the results.

Search keyword or item #

Sign In
items
Wish List
items
Cart
Search
Menu

Search keyword or item #

Home/
Fishing/
Fishing Lures

Fishing Lures

SHOP NOW

SHOP NOW

SHOP NOW

Fishing Lures

Show In Stock Only

Please select a Subcategory

Crankbaits (106)
Soft Baits (143)
Swimbaits (43)
Swim & Bladed Jigs (18)
Scents & Attractants (1)
Jar & Dough Baits (25)
Spoons (11)
Top Water Baits (32)
Jigs (68)
Spinnerbaits (11)
Lure Kits (17)

Selecting these checkboxes will refresh content on the page.

Please select a Today's Deals

Option: New Arrivals (55)
Option: On Sale (42)
Option: Clearance (51)
Option: All Deals (93)

Please select a Condition

Option: New (475)

Please select a Brand

Country of Issue

Please select a Country of Issue

Option: United States (70)

Please select a Depth

Option: Deep (1)
Option: Medium (2)
Option: Shallow (3)

Please select a Type

Option: Stick Bait (1)

Please select a Price Range

Option: Under $20 (468)
Option: $20 to $50 (6)
Option: $50 to $75 (1)

Selection of a filter will refresh the page with new results.

Sort By:

Filter

1-48 of 475

Show:

1 - 48 of 475 Results

1
2
3
...
10

10

On Sale

Rapala Rippin' Rap Fishing Lure

Rapala Rippin' Rap Fishing Lure

$5.62 / $5.06 Member

Be the first to write a review!

Z-Man TRD BugZ Creature Bait, 6 Pack

Z-Man TRD BugZ Creature Bait, 6 Pack

$3.49 / $3.14 Member

4.3 out of 5 star rating (3 reviews)

On Sale

Rapala Scatter Rap Minnow

Rapala Scatter Rap Minnow

$7.87 / $7.08 Member

Be the first to write a review!

Northland Eye-Candy Paddle Shads, 5 Pack

Northland Eye-Candy Paddle Shads, 5 Pack

$7.99 / $7.19 Member

Be the first to write a review!

Catch Co. MB Baby Bull Shad 3.75"

Catch Co. MB Baby Bull Shad 3.75"

$15.99 / $14.39 Member

Be the first to write a review!

Bill Lewis Hammer-Trap

Bill Lewis Hammer-Trap

$8.99 / $8.09 Member

Be the first to write a review!

Hot Optics Deals

Eye-opening savings, gifts with purchase & more...for a limited time.

Z-Man 2.5" TRD CrawZ, 6 Pack

Z-Man 2.5" TRD CrawZ, 6 Pack

$3.89 / $3.50 Member

4.3 out of 5 star rating (3 reviews)

Lunkerhunt Hollow Body Popping Frog

Lunkerhunt Hollow Body Popping Frog

$8.99 / $8.09 Member

Be the first to write a review!

+1 More

Booyah Pond Magic Spinnerbait, 3/16 oz.

Booyah Pond Magic Spinnerbait, 3/16 oz.

$4.49 / $4.04 Member

Be the first to write a review!

Strike King KVD Elite 200 Jerkbait

Strike King KVD Elite 200 Jerkbait

$14.99 / $13.49 Member

Be the first to write a review!

Z-Man Chatterbait Elite EVO

Z-Man Chatterbait Elite EVO

$9.99 / $8.99 Member

Be the first to write a review!

On Sale

Rapala Husky Jerk Lures

Rapala Husky Jerk Lures

$4.49 / $4.04 Member

Be the first to write a review!

Big Bite Baits TRU-X Wally Jigs, 3 Pack

Big Bite Baits TRU-X Wally Jigs, 3 Pack

$5.99 / $5.39 Member

Be the first to write a review!

Berkley PowerBait Chroma-Glow Crappie Nibble Assortment

Berkley PowerBait Chroma-Glow Crappie Nibble Assortment

$14.99 / $13.49 Member

5 out of 5 star rating (2 reviews)

On Sale

Rapala Shadow Rap Lure

Rapala Shadow Rap Lure

$7.49 / $6.74 Member

5 out of 5 star rating (1 reviews)

Berkley PowerBait® Chroma-Glow Panfish Nibbles

Berkley PowerBait® Chroma-Glow Panfish Nibbles

$5.99 / $5.39 Member

3 out of 5 star rating (1 reviews)

On Sale

Rapala Down Deep Husky Jerk®

Rapala Down Deep Husky Jerk®

$5.62 / $5.06 Member

Be the first to write a review!

On Sale

Rapala DT® Series Crankbaits

Rapala DT® Series Crankbaits

$6.52 / $5.87 Member

5 out of 5 star rating (1 reviews)

On Sale

Rapala Original Floating Minnow Lure

Rapala Original Floating Minnow Lure

$6.67 / $6.00 Member

Be the first to write a review!

Lunkerhunt Compact Frog Lure

Lunkerhunt Compact Frog Lure

$8.29 / $7.46 Member

5 out of 5 star rating (1 reviews)

On Sale

Rapala Shallow Shad Rap

Rapala Shallow Shad Rap

$6.44 / $5.80 Member

Be the first to write a review!

Northland Gum-Drop Floater Jigs, 3 Pack

Northland Gum-Drop Floater Jigs, 3 Pack

$4.49 / $4.04 Member

Be the first to write a review!

Z-Man Hellraizer Topwater Lure

Z-Man Hellraizer Topwater Lure

$11.99 / $10.79 Member

Be the first to write a review!

Strike King Mini-King Spinnerbait, 1/8 oz.

Strike King Mini-King Spinnerbait, 1/8 oz.

$2.39 / $2.15 Member

Be the first to write a review!

Lunkerhunt 3" Pre-Rigged Finesse Swimbait

Lunkerhunt 3" Pre-Rigged Finesse Swimbait

$4.99 / $4.49 Member

Be the first to write a review!

Great Lakes Finesse Sneaky Underspins

Great Lakes Finesse Sneaky Underspins

$6.99 / $6.29 Member

Be the first to write a review!

+1 More

Berkley PowerBait® Nessie

Berkley PowerBait® Nessie

$7.99 / $7.19 Member

Be the first to write a review!

Heddon Super Spook

Heddon Super Spook

$7.69 / $6.92 Member

Be the first to write a review!

Lunkerhunt Bento Combo Kit, 20 Piece

Lunkerhunt Bento Combo Kit, 20 Piece

$19.99 / $17.99 Member

4 out of 5 star rating (1 reviews)

Keitech FAT Swing Impact 3.8" Swimbait

Keitech FAT Swing Impact 3.8" Swimbait

$6.99 / $6.29 Member

Be the first to write a review!

River2Sea Whopper Plopper 130

River2Sea Whopper Plopper 130

$15.49 / $13.94 Member

Be the first to write a review!

Keitech Easy Shiner 4" Swimbait, 7 Pack

Keitech Easy Shiner 4" Swimbait, 7 Pack

$6.29 / $5.66 Member

Be the first to write a review!

On Sale

Rapala Countdown Elite Lures

Rapala Countdown Elite Lures

$7.98 / $7.18 Member

Be the first to write a review!

+1 More

Zoom 4" Baby Brush Hog, Custom Colors, 12 Pack

Zoom 4" Baby Brush Hog, Custom Colors, 12 Pack

$5.49 / $4.94 Member

Be the first to write a review!

Z-Man 3/8 oz. ChatterBait

Z-Man 3/8 oz. ChatterBait

$5.49 / $4.94 Member

5 out of 5 star rating (2 reviews)

Kalin's Rattlin' Google Eye Jig, 3 Pack

Kalin's Rattlin' Google Eye Jig, 3 Pack

$6.49 / $5.84 Member

Be the first to write a review!

6th Sense Panorama Soft Jerkbaits

6th Sense Panorama Soft Jerkbaits

$8.99 / $8.09 Member

Be the first to write a review!

6th Sense Divine Underspin Jig

6th Sense Divine Underspin Jig

$3.99 / $3.59 Member

Be the first to write a review!

VMC UV Neon Moon Eye Jigs, 10 Pack

VMC UV Neon Moon Eye Jigs, 10 Pack

$8.99 / $8.09 Member

5 out of 5 star rating (1 reviews)

Strike King® Bitsy Bug® Mini Casting Jig, 1/8 oz.

Strike King® Bitsy Bug® Mini Casting Jig, 1/8 oz.

$2.09 / $1.88 Member

Be the first to write a review!

On Sale

Rapala Terminator Pro Series Jigs

Rapala Terminator Pro Series Jigs

$2.99 / $2.69 Member

5 out of 5 star rating (1 reviews)

Kalin's Lunker Grubs, 10 Pack

Kalin's Lunker Grubs, 10 Pack

$3.99 / $3.59 Member

Be the first to write a review!

Berkley PowerBait® MaxScent Flat Worm

Berkley PowerBait® MaxScent Flat Worm

$8.99 / $8.09 Member

4.6 out of 5 star rating (44 reviews)

Z-Man DieZel MinnowZ, 5 pack

Z-Man DieZel MinnowZ, 5 pack

$3.99 / $3.59 Member

Be the first to write a review!

Z-Man Finesse Shroomz Jig, 1/10 oz., 5 Pack

Z-Man Finesse Shroomz Jig, 1/10 oz., 5 Pack

$4.49 / $4.04 Member

Be the first to write a review!

ACC Crapie Stix Jig Heads, 8 Pack

ACC Crapie Stix Jig Heads, 8 Pack

$6.49 / $5.84 Member

Be the first to write a review!

Kalin's Google Eye Spinner Jig, 2 Pack

Kalin's Google Eye Spinner Jig, 2 Pack

$6.49 / $5.84 Member

Be the first to write a review!

Lunkerhunt Yappa Rat

Lunkerhunt Yappa Rat

$10.49 / $9.44 Member

5 out of 5 star rating (1 reviews)

Prev

1
2
3
4
5
...
10

1
2
3
...
10

10

Related Products

Use Previous and Next buttons to see other related products.

6th Sense Axle Swinging Swim Jig

6th Sense Axle Swinging Swim Jig

Big Bite Baits Tour Series B5 Line Thru

Big Bite Baits Tour Series B5 Line Thru

Evergreen ZR-4 Shallow Crankbait

Evergreen ZR-4 Shallow Crankbait

Johnson Beetle Spin®

Johnson Beetle Spin®

6th Sense Axle Swinging Swim Jig

This is a carousel with one large image and a track of thumbnails below. Select any of the image buttons to change the main image above.

6th Sense Axle Swinging Swim Jig, Pro Blue Shad

6th Sense Axle Swinging Swim Jig, Pro Blue Shad

6th Sense Axle Swinging Swim Jig, Pro Blue Shad

6th Sense Axle Swinging Swim Jig, Candy Bluegill

6th Sense Axle Swinging Swim Jig, Sexified Shad

6th Sense Axle Swinging Swim Jig, Bluegill Magic

6th Sense Axle Swinging Swim Jig, Black N Blue

6th Sense Axle Swinging Swim Jig

Key Features

Weedless design
Premium painted head
Hand-tied skirt
3D gills
3D eyes
Swinging hook design
Screw lock bait keeper

Item # WX2-735378

Be the first to review this product

$5.99 / $5.39 Member

Buyer’s Club Members save an extra 5% off Guns & Ammo and 10% off almost everything else, every day.

Buyer’s Club Members can spread payments over 4 months on purchases $150 or more, with no extra charges.

Size
Color

ALL CLUB ORDERS $49+ SHIP FREE!

Quantity

Add to Wish List

Add to Wish List

735378

Key Features

Weedless design
Premium painted head
Hand-tied skirt
3D gills
3D eyes
Swinging hook design
Screw lock bait keeper

Big Bite Baits Tour Series B5 Line Thru 5" Swimbait

This is a carousel with one large image and a track of thumbnails below. Select any of the image buttons to change the main image above.

Big Bite Baits Tour Series B5 Line Thru 5" Swimbait, Sunny Shad

Big Bite Baits Tour Series B5 Line Thru 5" Swimbait, Sunny Shad

Big Bite Baits Tour Series B5 Line Thru 5" Swimbait, Sunny Shad

Big Bite Baits Tour Series B5 Line Thru 5" Swimbait, Bling

Big Bite Baits Tour Series B5 Line Thru 5" Swimbait, Gizzard Shad

Big Bite Baits Tour Series B5 Line Thru 5" Swimbait, Hitch

Big Bite Baits Tour Series B5 Line Thru 5" Swimbait, Light Shad

Key Features

Internal weight system
3D eyes and gill plates
Realistic detailing
Gamakatsu treble hook included

Item # WX2-734412

Be the first to review this product

$6.99 / $6.29 Member

Buyer’s Club Members save an extra 5% off Guns & Ammo and 10% off almost everything else, every day.

Buyer’s Club Members can spread payments over 4 months on purchases $150 or more, with no extra charges.

Size
Color

ALL CLUB ORDERS $49+ SHIP FREE!

Quantity

Add to Wish List

Add to Wish List

734412

Key Features

Internal weight system
3D eyes and gill plates
Realistic detailing
Gamakatsu treble hook included

Evergreen ZR-4 Shallow Crankbait

This is a carousel with one large image and a track of thumbnails below. Select any of the image buttons to change the main image above.

Evergreen ZR-4 Shallow Crankbait, Magic Gill

Evergreen ZR-4 Shallow Crankbait, Magic Gill

Evergreen ZR-4 Shallow Crankbait, Magic Gill

Evergreen ZR-4 Shallow Crankbait, Glow Shad Dazzler

Evergreen ZR-4 Shallow Crankbait, Citrus Chart

Evergreen ZR-4 Shallow Crankbait, Olive Copper Shad

Evergreen ZR-4 Shallow Crankbait, Fire Craw

Evergreen ZR-4 Shallow Crankbait, Olive Crawdad

Evergreen ZR-4 Shallow Crankbait, Olive Copper Shad

Evergreen ZR-4 Shallow Crankbait, Green Pumpkin Gill

Evergreen ZR-4 Shallow Crankbait, Flash Wakasagi

Evergreen ZR-4 Shallow Crankbait, Pre Spawn Dynamite

Evergreen ZR-4 Shallow Crankbait, Cold Shad

Evergreen ZR-4 Shallow Crankbait, Magic Gill

Key Features

Designed by Morizo Shimizu
Fixed center of gravity and completely silent
Great for working all types of cover

Item # WX2-730722

4.0 out of 5 star rating (1 reviews)

$18.99 / $17.09 Member

Buyer’s Club Members save an extra 5% off Guns & Ammo and 10% off almost everything else, every day.

Buyer’s Club Members can spread payments over 4 months on purchases $150 or more, with no extra charges.

Color

ALL CLUB ORDERS $49+ SHIP FREE!

Quantity

Add to Wish List

Add to Wish List

- This item cannot ship to Canada.

730722

Key Features

Designed by Morizo Shimizu
Fixed center of gravity and completely silent
Great for working all types of cover

Johnson Beetle Spin®

This is a carousel with one large image and a track of thumbnails below. Select any of the image buttons to change the main image above.

Johnson Beetle Spin®, Fluorescent Chartreuse

Johnson Beetle Spin®, Fluorescent Chartreuse

Johnson Beetle Spin®, Fluorescent Chartreuse

Johnson Beetle Spin®, Catalpa / Black Stripe

Johnson Beetle Spin®, White Red Dot

Johnson Beetle Spin®, Yellow / Black Stripe

Johnson Beetle Spin®, Black/chartreuse

Johnson Beetle Spin®, Black / Yellow Stripe

Key Features

Cupped blades
Creates a loud vibration that draws in nearby fish

Item # WX2-733161

Be the first to review this product

$1.99 / $1.79 Member

Buyer’s Club Members save an extra 5% off Guns & Ammo and 10% off almost everything else, every day.

Buyer’s Club Members can spread payments over 4 months on purchases $150 or more, with no extra charges.

Size
Color

ALL CLUB ORDERS $49+ SHIP FREE!

Quantity

Add to Wish List

Add to Wish List

733161

Key Features

Cupped blades
Creates a loud vibration that draws in nearby fish

Related Searches

inline spinners
combo kits
freshwater lure
frog lure
nickel rapala lure
plastic hose

Fishing Lures

Sportsman's Guide has the latest in Fishing Bait and Fishing Lures. Whether you are looking for Crank Baits, Soft Baits, Jigs, and Lure Kits from the top brands in the industry; Googan, Rapala, Yamamoto, & more! Find top brands for Fishing Lures such as Berkley, Rapal, Northland Tackle, Storm and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Big Savings. Free Shipping. Every Day.

Already a member? Renew Today

Learn More About the Club

Sportsman’s Guide is ranked 1st!

America’s Best Customer Service Awards 2023

Online Retailers: Sports and Leisure for Hunting Gear and Equipment

Thank you for signing up for our emails.

Join our email list for the best deals!

Get advance notice of exclusive offers and items.

Enter your email address

Manage your email preferences

Customer Service

Shopping Resources

Company

Site information

Privacy Policy
Accessibility
Do Not Sell or Share My Personal Information
Cookie Policy
California Supply Chain Act
Site Map
Product Recalls

Facebook
Twitter
Youtube
Pinterest
Instagram

©2024 Sportsman’s Guide, LLC. www.sportsmansguide.com

Load Testing by
Web Performance

Sorry

Your shopping cart is full.

Please remove items from your cart or proceed to checkout.

View Your Cart Checkout

Your wish list is full!

You have reached the maximum limit of items. Please remove items from your wish list to continue.

View Wishlist Close