Sportsman's Guide is your one-stop-shopping for top quality and top brands of Fishing Rods, Fishing Reels, and Fishing Gear & Supplies. Complete your fishing arsenal with the best Fishing Lures and Terminal Tackle in the game. For anglers that like to pursue trophies Fly Fishing, Ice Fishing, or Saltwater Fishing, find all of your specialty Fishing Gear here at The Guide.

  • Marine Electronics
  • Trolling Motors Rod & Reel Combos
  • Fish & Game Forecast
  • Fishing Rebates

Looking for Fishing Rods & Fishing Gear? Well look no more, at Sportsman's Guide, you'll find hundreds of spinning, casting, trolling, ice-fishing, and fly-fishing rods from top brands like Shimano, Daiwa, Shimano, Shakespear, Lew's and more that offers something for anglers of every skill level, from beginners to tournament pros. How about Fishing Lures, is your tackle box needing a re-supply before the fishing season opener? Sportsman's Guide offers a wide range of lures, hooks, bait, fishing line, and other equipment to ensure your tackle box is stocked with only the best. We carry scent-infused soft plastics with realistic bodies and textures, crankbaits and poppers of all shapes and sizes, and versatile jigs and spinners in eye-catching colors from trusted brands like Berkley, Rapala, Lindy, Northland Tackle, Storm, Live Target, Salmo and more! Sportsman's Guide features an assortment of Terminal Tackle from Fishing Line, Floats, Weights and single, double, and treble hooks in sizes for every application. Is ice-fishing your passion? Sportsman's Guide is your ice-fishing headquarters for finding the best quality augers, heaters, ice-shelter, ice-combos, or any number of ice-fishing accessories, we have the gear for you. From top brands such as HT Enterprises, Clam, Frabill, Vexilar, Eagle Claw, Jiffy, Eskimo, Strikemaster, Marcum Technologies and Trophy Angler Ice. Need a Trolling Motor? Check out The Guide's wide assortment of Freshwater and Saltwater Trolling Motors from the top brands as Minn Kota, Motorguide, Rig Rite,Watersnake, Seachoice, Marinco, Humminbird, and Sierra all for the lowest prices...guaranteed!

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