Privacy Policy

Privacy Statement

The Sportsman's Guide uses your personal information to enhance and improve your customer experience. The purpose of this Privacy Policy is to provide you with information regarding what we will collect, how such information may be used and the choices available to you regarding the use of your information. In addition, this policy exists to better inform you of your ability to correct or modify the information you have provided us.

Your privacy is important to us and we are committed to protecting your privacy. If you have any questions or concerns about our Privacy Policy, you may email us at PrivacyOfficer@sportsmansguide.com. We welcome your feedback and suggestions to help us improve our policies and practices. This Privacy Policy is only applicable to customers in the United States.

What Do You Do With the Information You Collect?

We use personal information to enhance your overall shopping experience by providing you with better customer care. Positive customer identification allows us to contact you and ensure your needs are met and handled appropriately and accurately. All personal information we acquire is provided by each individual customer.

Will The Sportsman's Guide sell my email address?

No! The Sportsman's Guide will not sell, trade, share or rent your email address to anyone. We believe that your email address is personal and should be kept that way. We use your email address to provide you with better customer care support, and to update you on Sportsman's Guide Internet specials that you have requested.

If you purchase from The Sportsman's Guide, we may share your information with third party catalog companies. Your name, address and details about products you have purchased from us could be shared so that you can receive catalog offers for other products that may interest you. If you would not like us to share your information for this intent, please email us or call 1-800-888-5222.

You can also write us at:
The Sportsman's Guide
Customer Care
PO Box 239
South St. Paul, MN 55075-0239

Benefits You May Receive by allowing us to keep your personal information on hand include:

  • To process and complete your purchase transactions and provide the services you request
  • To send you catalogs and other offerings to you via the mail and via e-mail - to identify your product and service preferences, so that you can be informed of new or additional products, services, and promotions that might be of interest to you in communications you have requested.
  • To contact you about the status of your orders - you will receive order status updates through e-mail notification, including order and shipping confirmations. You will be able to track the location of your shipment through our online tracking system.
  • To notify you of product recalls or provide other information concerning products you have purchased.
  • To provide a Personal Internet Account- you will be identified every time you log in with your personal customer number so in the future you will save time by not having to submit your information again.
  • To provide invitations to join our Sweepstakes and giveaways.
  • To provide personalized, knowledgeable customer care - our customer service team will be able to assist you promptly and accurately by identifying you and your preferences.
  • To improve our merchandise selections, customer service, and overall customer shopping experience

When you are purchasing age-restricted products you will be asked for your birth date. Whether you choose to provide us with this information is completely voluntary. If, however, you do not choose to provide such information you may not be able to purchase products from us or access certain services and/or portions of our websites.

We also receive information about you from other companies, including, but not limited to information on your creditworthiness for private label credit card offers and products you may be interested in purchasing.

Can I Opt Out of Receiving Further Communications?

Yes. You may withdraw your personal information and stop receiving catalogs and/or e-mail communications at any time. To withdraw your information, email us at custserv@sportsmansguide.com, or write us at

The Sportsman's Guide
Customer Care
PO Box 239
South St. Paul, MN 55075-0239

Catalog: Please make sure to provide us with your exact name and address or the mailing label from your catalog so that we can identify you correctly. We will make every effort to implement any choice you make as soon as possible, but you should allow approximately three months for mailing change requests to be fully implemented. Any mailings that you may receive during this time do not reflect your subscription status, and we ask that you please disregard them.

E-mail: To manage your E-mail Preferences or unsubscribe, click here. if you choose to be removed from our e-mail specials lists, you will still continue to receive order and confirmation e-mails as well as e-mails relating to your other transactions.

How Secure Is My Online Transaction?

It is very secure. We use highly sophisticated technology to ensure that your shopping experience will be safe and secure. We encrypt your personal information, including your name, address, and credit card number when transmitting over the Internet using Secure Socket Layer (SSL) security software. We constantly update our security procedures and enhance our Site to meet the very latest encryption standards. We retain a third party security firm to audit our procedures to ensure compliance with these standards. All of your sensitive information is scrambled before, during and after your order is placed on our Site.

PLEASE NOTE THAT NORMAL E-MAIL (SUCH AS USING CONTACT US OR YOUR HOME E-MAIL) IS NOT ENCRYPTED AND THUS IS NOT A SECURE MEANS FOR TRANSMITTING CREDIT CARD INFORMATION OR ANY PERSONAL INFORMATION YOU WISH TO KEEP PRIVATE AND SECURE.

Do you use cookies?

Yes. We use cookies to enhance your browsing and shopping experience. Cookies are small files or records that we place on your computer’s hard drive to collect information about your activities on our websites. There are absolutely no personally identifiable pieces of information stored anywhere in these files, and they are used solely to enhance your shopping experience, allowing us (i) to speed navigation; (ii) keep track of items in your shopping cart, and provide you with a custom tailored shopping experience; (iii) to monitor the effectiveness of some of our marketing e-mail campaigns; and (iv) to monitor total number of visitors, pages viewed, and the total number of visitors served.

We use service providers to help gather and analyze information about our customers (anonymous traffic, and from time to time, individual user activity) on our Site. These service providers’ only role is to help us conduct our business and deliver the most relevant products and services. They are not permitted to use your personally identifiable information for any secondary purpose.

Effective Date and Policy Changes

We may from time to time make changes to the Privacy Policy to reflect changes in the privacy practices. Accordingly, we reserve the right to revise or modify this Privacy Policy in whole or in part at any time. We will inform you of any update to our Privacy Policy by posting a notice on our Site. The effective date of the updated policy will be the date posted on the notice. The updated policy shall replace any prior policies and will be applicable to all current and past users of the Site. This Privacy Policy was last updated on January 15, 2013.

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