Built In Lure

Rapala Rippin' Rap Fishing Lure

Key Features

  • Tall, skinny body shape
  • Loud BB rattle system
  • Hard vibrating action
  • Built for long casting
  • VMC® black nickel hooks
  • Textured scale body
On-Sale!   Was $7.49
$5.62 / $5.06 Member
ALL CLUB ORDERS $49+ SHIP FREE!

Key Features

  • Tall, skinny body shape
  • Loud BB rattle system
  • Hard vibrating action
  • Built for long casting
  • VMC® black nickel hooks
  • Textured scale body

Storm Original ThunderStick Lure

Key Features

  • Natural minnow shape
  • Lifelike searching action
  • VMC® black nickel hooks
  • Loud rattle
$5.99 / $5.39 Member
ALL CLUB ORDERS $49+ SHIP FREE!

Key Features

  • Natural minnow shape
  • Lifelike searching action
  • VMC® black nickel hooks
  • Loud rattle
NEW!

Berkley PowerBait Power Switch Lure

Key Features

  • Purpose-built for forward-facing sonar
  • Heavy, weight-forward design
  • Packed with PowerBait® flavor
  • Natural baitfish profile and 3D eyes
  • Pre-rigged with a high-quality, sharp fusion19™ hook
$7.99 - $9.99 / $7.19 - $8.99 Member
ALL CLUB ORDERS $49+ SHIP FREE!

Key Features

  • Purpose-built for forward-facing sonar
  • Heavy, weight-forward design
  • Packed with PowerBait® flavor
  • Natural baitfish profile and 3D eyes
  • Pre-rigged with a high-quality, sharp fusion19™ hook
NEW!

Berkley Finisher Lure

Key Features

  • Optimized for use with forward-facing sonar
  • Fish it like a glide bait, a sinking jerk bait, or stroll it along midwater column
  • Built to excel in casting or vertical presentations
  • Unique meandering swim action on the fall
  • Paired with (2) fusion19™ treble hooks for maximum hook up ratios
$8.99 - $10.99 / $8.09 - $9.89 Member
ALL CLUB ORDERS $49+ SHIP FREE!

Key Features

  • Optimized for use with forward-facing sonar
  • Fish it like a glide bait, a sinking jerk bait, or stroll it along midwater column
  • Built to excel in casting or vertical presentations
  • Unique meandering swim action on the fall
  • Paired with (2) fusion19™ treble hooks for maximum hook up ratios