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WYLD Gear® Hard Coolers are known for their unparalleled durability and superior insulation. All Coolers are built with roto-molded materials engineered to withstand all of your outdoor adventures. And the extra-thick insulation retains the freshness of your stored items for up to 10 days. You'll also appreciate the little extras, like the folding heavy-haul handle for easy transport and build-in beverage tap, which is compatible with the optional Tap Kit and Aerator Kit (kits sold separately). Not only are you getting a super strong Cooler built with high-end features, but the the new "Freedom Series" of Hard Coolers are built right here in the United States with higher standards than competitor coolers built overseas. Why, you ask? Because customers asked for it, and WYLD Gear is proud to deliver.