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Crafted with help from the pros, Berkley® Flicker Shad® Lures feature a realistic size, profile and dive depth to imitate real Shad. Each Flicker Shad Lure produces a "flicker" action that triggers game fish to strike hard. In colors specifically designed to "match the hatch," Flicker Shad Lures have helped more pros win more tournaments and catch more fish than any other shad lure on the market.