Berkley Lure

Berkley Flicker Shad Jointed Lure, Size 7

Key Features

  • Imitates a real shad with its size, profile and dive depth
  • Jointed construction
  • Slow rise for a realistic look
  • Fusion19™ hooks
  • Individually tank tested
$7.99 / $7.19 Member
ALL CLUB ORDERS $49+ SHIP FREE!

Key Features

  • Imitates a real shad with its size, profile and dive depth
  • Jointed construction
  • Slow rise for a realistic look
  • Fusion19™ hooks
  • Individually tank tested
NEW!

Berkley Finisher Lure

Key Features

  • Optimized for use with forward-facing sonar
  • Fish it like a glide bait, a sinking jerk bait, or stroll it along midwater column
  • Built to excel in casting or vertical presentations
  • Unique meandering swim action on the fall
  • Paired with (2) fusion19™ treble hooks for maximum hook up ratios
$8.99 - $10.99 / $8.09 - $9.89 Member
ALL CLUB ORDERS $49+ SHIP FREE!

Key Features

  • Optimized for use with forward-facing sonar
  • Fish it like a glide bait, a sinking jerk bait, or stroll it along midwater column
  • Built to excel in casting or vertical presentations
  • Unique meandering swim action on the fall
  • Paired with (2) fusion19™ treble hooks for maximum hook up ratios
NEW!

Berkley Krej Lure

Key Features

  • Upturned bill delivers unique ascending & darting action when worked
  • Backwards fall on pause (backslide) allows the angler to maintain presence in the strike zone longer, and provides a triggering mechanism for reaction bites
  • Combination of ascending action and backslide on the fall maximizes angler control & time in the strike zone
  • Bait can be fished sub-surface or topwater to best imitate the natural progression of predator & prey
  • Optimized for use with forward-facing sonar
  • Sinking (1 ft./sec.)
$14.99 / $13.49 Member
ALL CLUB ORDERS $49+ SHIP FREE!

Key Features

  • Upturned bill delivers unique ascending & darting action when worked
  • Backwards fall on pause (backslide) allows the angler to maintain presence in the strike zone longer, and provides a triggering mechanism for reaction bites
  • Combination of ascending action and backslide on the fall maximizes angler control & time in the strike zone
  • Bait can be fished sub-surface or topwater to best imitate the natural progression of predator & prey
  • Optimized for use with forward-facing sonar
  • Sinking (1 ft./sec.)
NEW!

Berkley PowerBait Power Switch Lure

Key Features

  • Purpose-built for forward-facing sonar
  • Heavy, weight-forward design
  • Packed with PowerBait® flavor
  • Natural baitfish profile and 3D eyes
  • Pre-rigged with a high-quality, sharp fusion19™ hook
$7.99 - $9.99 / $7.19 - $8.99 Member
ALL CLUB ORDERS $49+ SHIP FREE!

Key Features

  • Purpose-built for forward-facing sonar
  • Heavy, weight-forward design
  • Packed with PowerBait® flavor
  • Natural baitfish profile and 3D eyes
  • Pre-rigged with a high-quality, sharp fusion19™ hook