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The Hopper M30 is still a rugged, portable Cooler like the others in the YETI® Hopper Series, yet it has a new HydroShieldTM closure system for easier access to all the goodness inside. The fold-over closure system uses a powerful magnetic strip that's so strong, it's almost self-closing. And for added security, the wide-mouth opening also features 2 quick-release buckles that work in tandem with the magnets, so it can be whipped around on a bumpy boat ride without causing a single leaking drop from inside.