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Shimano® Zumverno 95SP FLASH BOOST Fishing Lure uses Shimano's proven BOOST CONCEPT technologies to both bring in fish and trigger aggressive strikes. The wide-bill design gives this jerkbait a lifelike swimming action with an erratic side-to-side darting movement and enticing body roll that will trigger strikes from trophy bass. The FLASH BOOST technology emits a flash bass can't resist with movement that mimics a wounded baitfish, while the SCALE BOOST makes it look just like the real thing. The JET BOOST comes in to deliver longer casts to cover more water.