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Fishing in heavy cover? No problem with the Shimano® World Rush FLASH BOOST Fishing Lure. Perfect for cover or targeting fish actively feeding on bait, the World Rush uses Shimano's FLASH BOOST technology to draw 'em in. FLASH BOOST suspends reflective foil on micro springs within the clear section of the Lure body and constantly emits a fish-attracting flash during the retrieve, even on the pause. The Hybrid Edge square bill adds durability, allowing the Lure to easily deflect off structure and quickly recover its tight wobble swimming action when fishing around both natural and artificial structures.