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It's hard to master a sound you seldom hear, like the sounds of a cow elk. That's why Primos ® has mastered it for you with the Hoochie ® Mama Cow Elk Push Call. Just push the bellow for perfect cow elk sounds with the distinctive sliding note. A simple twist of the Call lets you switch between mews LostTM cow calls and EstrusTM cow sounds. The Hoochie ® Mama took more than 4 1/2 years, and a lot of advanced technology to perfect.