Ammo Inc.® partnered with motorcycle/firearm designer Jesse James to create the perfect load. By balancing velocity, accuracy and recoil, Black Label achieves the highest consistent performance. Proven Jacketed Hollow Point Projectiles deliver terminal performance tuned for self defense, too.
Black Label Ammo is brass coated with Black-TPD,® an advanced tactical coating for critical personal defense applications. The result is a duplex coating system with unsurpassed corrosion resistance, dry film lubricity with a premium, liquid-black appearance.
“When putting my name on a box of Ammo, I am only interested in three things. That it’s the absolute highest quality, most accurate, and best value for the customer. Jesse James Ammunition is all three.” - Jesse James