The Sportsman's Guide

Guide Gear for the Hunt

Smart, reliable gear that always gives you more for your money.

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In-Sock & On-Sale Ammo

Refill your ammo cans.

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UP TO 30% OFF
UP TO 30% OFF

Military Surplus Clothing Sale

Triumph over any cold-weather environment.

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Ice Fishing New Arrivals

Put more fish on ice.

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UP TO 30% OFF
UP TO 30% OFF

Military Surplus Clothing Sale

Triumph over any cold-weather environment.

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Humminbird Mega Live Imaging

See fish strike your lure in real time. Seriously.

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Sportsman's Guide Buyer's Club
BIG SAVINGS + EVERYTHING SHIPS FREE
Sportsman's Guide Buyer's Club Members save up to 10% every day, enjoy free standard shipping on all orders $49+, plus exclusive deals, offers, and access to our interest-free 4-Pay plan. Get in on the savings today by starting a special 3-Month Club Intro Membership for just $9.99.
Learn More About the Club

Red Dot & Holographic Sights

The best deals. The biggest brands.

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Blaze Dayz

Be Seen. Be Safe.

Visible gear for the hunt.

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Free Buyer's Club Membership

When you purchase any FIRMAN Generator.

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Hunting Gear

If it has to do with hunting, you'll find it here.

Firearms & Ammo

Shop our huge selection of top brands.

Clothing & Footwear

We have you covered head to toe.