Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Bait and Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

Grid List
Sort By:
1-48 of 412
Show:
Pages:
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
9
  1. 5 Scum Frogs

    4 stars
    (6)
    Compare at $25.00 Non-Member $19.99 Buyer's Club $17.99

    You Save $7.01 (28%)

  2. 541-Pc. Southern Pro Crappie Tube Kit

    5 stars
    (6)
    Compare at $23.00 Non-Member $19.99 Buyer's Club $17.99

    You Save $5.01 (22%)

  3. Arbogast 3-Pc. Triple Threat Jitterbug / Hula Lure Kit

    5 stars
    (1)
    Non-Member $11.99 Buyer's Club $10.79
  4. Heddon 3-Pc. Torpedo Lure Kit

     
    Compare at $15.00 Non-Member $11.99 Buyer's Club $10.79

    You Save $4.21 (28%)

  1. Rebel Classic Critters 4-Pc. Lure Kit

     
    Compare at $14.00 Non-Member $11.99 Buyer's Club $10.79

    You Save $3.21 (23%)

  2. 338-Pc. Wing It Panfish Kit

    5 stars
    (1)
    Compare at $30.00 Non-Member $24.99 Buyer's Club $22.49

    You Save $7.51 (25%)

    Item is currently on backorder

  3. 72-Pc. Wahoo! Bass Fishing Worm & Jig Kit

    4 stars
    (3)
    Compare at $20.00 Non-Member $9.99 Buyer's Club $8.99

    You Save $11.01 (55%)

  4. 3-Pc. Set of Rebel Pop-R Triple Threat Topwater Lures

    5 stars
    (2)
    Compare at $14.00 Non-Member $9.99 Buyer's Club $8.99

    You Save $5.01 (36%)

  1. Southern Pro 351-Pc. Trolling, Pulling & Drifting Panfish Lure Kit

    5 stars
    (2)
    Compare at $40.00 Non-Member $34.99 Buyer's Club $31.49

    You Save $8.51 (21%)

  2. 12-Pc. Spinner Bait Kit

     
    Compare at $35.00 Non-Member $21.99 Buyer's Club $19.79

    You Save $15.21 (43%)

  3. 44-Pc. Bass Bonanza Kit

    5 stars
    (1)
    Compare at $23.00 Non-Member $21.99 Buyer's Club $19.79

    You Save $3.21 (14%)

  4. 40-Pc. Tightlines UV Bait Kit

    3 stars
    (3)
    Non-Member $19.99 Buyer's Club $17.99
  1. Casting Spoon Kit

    4 stars
    (4)
    Compare at $29.99 Non-Member $24.99 Buyer's Club $22.49

    You Save $7.50 (25%)

  2. Rapala Scatter Rap Crank #5 Deep Lure

     
    Non-Member $7.99 Buyer's Club $7.19
  3. 22-Pc. Johnson Beetle Bou Kit

     
    Compare at $5.79 Non-Member $2.99 Buyer's Club $2.69

    You Save $3.10 (54%)

  4. Rapala Scatter Rap Minnow Lure #11

     
    Non-Member $7.99 Buyer's Club $7.19
  1. Rapala Scatter Rap Crank Lure #05

     
    Non-Member $7.99 Buyer's Club $7.19
  2. Storm Arashi Silent Square Lip #5 Lure

     
    Non-Member $8.69 Buyer's Club $7.82
  3. Rapala Scatter Rap Crank #5 Shallow Lure

     
    Non-Member $7.99 Buyer's Club $7.19
  4. Mighty Bite™ Fishing Lures

    5 stars
    (5)
    Non-Member $19.99 Buyer's Club Discount Applied at Checkout!

    Item is currently on backorder

  1. Rapala Scatter Rap Shad Lure #07

    5 stars
    (5)
    Non-Member $7.99 Buyer's Club $7.19
  2. 212-Pc. Wing It® Bobber Kit

    5 stars
    (3)
    Compare at $26.99 Non-Member $19.99 Buyer's Club $17.99

    You Save $9.00 (33%)

    Item is currently on backorder

  3. 10-Pc. Set of Wahoo Pro Select Spinnerbaits

    3 stars
    (3)
    Non-Member $24.99 Buyer's Club $22.49
  4. 843-Pc. Erie Dearie Terminal Kit

     
    Compare at $27.99 Non-Member $24.99 Buyer's Club $22.49

    You Save $5.50 (20%)

    Item is currently on backorder

  1. 8-Pk. Berkley Gulp! 5" Shaky Worm Bait

     
    Compare at $7.00 Non-Member $2.99 Buyer's Club $2.69

    You Save $4.31 (62%)

  2. 5-Pk. of Southern Lure Scum Frog Poppers

     
    Compare at $20.00 Non-Member $14.49 Buyer's Club $13.04

    You Save $6.96 (35%)

  3. Southern Pro® 271 - Pc. Lit'l Hustler Tube Bait Kit

    5 stars
    (2)
    Non-Member $19.99 Buyer's Club $17.99
  4. Rapala Scatter Rap CountDown Lure #07

     
    Non-Member $7.99 Buyer's Club $7.19
  1. 12-Pk. of Berkley Powerbait 4" Rib Worms

     
    Compare at $4.39 Non-Member $2.99 Buyer's Club $2.69

    You Save $1.70 (39%)

  2. Savage Gear Alien Eel Lure

     
    Compare at $6.99 Non-Member $4.99 Buyer's Club $4.49

    You Save $2.50 (36%)

  3. 25 - Pc. Live Bait Jig Spins, UV Red

    4 stars
    (2)
    Compare at $23.00 Non-Member $19.99 Buyer's Club $17.99

    You Save $5.01 (22%)

  4. 12 Balsa Floats

    5 stars
    (1)
    Compare at $15.00 Non-Member $9.99 Buyer's Club $8.99

    You Save $6.01 (40%)

    Item is currently on backorder

  1. Captain Dan's Erie Dearie® Elite Series Spinnerbait

    4 stars
    (1)
    Compare at $22.99 Non-Member $19.99 Buyer's Club $17.99

    You Save $5.00 (22%)

    Item is currently on backorder

  2. 72-Pc. Wahoo! Bass Fishing Kit

     
    Non-Member $9.99 Buyer's Club $8.99
  3. Rapala® Rippin' Rap Lure

     
    Non-Member $6.19 Buyer's Club $5.57
  4. Johnson® Beetle Spin Spinner Baits

    5 stars
    (1)
    Was $1.89 Non-Member $1.49 Buyer's Club $1.34
  1. 4-Pk. Northland® Super-Glo® Jigs, 1/4-oz.

    4 stars
    (1)
    Non-Member $3.49 Buyer's Club $3.14
  2. Northland® Gum-Drop Sting'N' Floater, 2-Pk.

     
    Non-Member $4.49 Buyer's Club $4.04
  3. YUM® YUMbrella Tripod 3-wire Money Fry Umbrella Rig

     
    Non-Member $6.99 Buyer's Club $6.29
  4. Mepps Aglia Spinnerbait

     
    Was $4.79 Non-Member $3.49 Buyer's Club $3.14
  1. Berkley 2 1/2" Floating Flicker Lure

    5 stars
    (6)
    Non-Member $3.99 Buyer's Club $3.59
  2. Rapala® Snap Rap® Lure

     
    Was $9.59 Non-Member $8.39 Buyer's Club $7.55
  3. Atlas - Mike's® Sac Attack Trout Bait

     
    Non-Member $2.49 Buyer's Club $2.24
  4. Panther Martin® Pro Guide Anywhere Spinners, 6-Pk.

     
    Non-Member $19.99 Buyer's Club $17.99
  1. Salmo® 2" Hornet Lure

     
    Compare at $8.48 Non-Member $7.99 Buyer's Club $7.19

    You Save $1.29 (15%)

  2. Rapala® Original Floater® Lure

     
    Was $14.99 Non-Member $9.19 Buyer's Club $8.27
  3. Road Runner Reality Shad Buffet Rig Lure

     
    Non-Member $5.69 Buyer's Club $5.12
  4. Rapala® X-Rap® Jerkbait Lure

     
    Was $12.99 Non-Member $9.99 Buyer's Club $8.99
1-48 of 412
Show:
Pages:
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
9

Find top brands for Fishing Lures such as Berkley, Rapal, Northland Tackle, Storm and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® X - Rap® Shad Shallow Lure

Item # WX2-294229

Was $11.99 Non-Member $10.99 Buyer's Club $9.89

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® X-Rap® Shad Shallow Lures.

The X-Rap® Shad Shallow brings the irresistible action of the X-Rap Shad to the top 3 feet of the water column. The perfect choice for working emerging weeds, suspended fish pushed against dropoffs in addition to standard shallow presentations. Take a look at the chart below to find the one that works for you!

Stock No. XRSHO6:
  • Running Depth: 2'-4'
  • Body Length: 2 1/2"
  • Weight: 5/16 oz.
  • Hooks: #5 & #6
Stock No. XRSHO8:
  • Running Depth: 3'-7'
  • Body Length: 3 1/8"
  • Weight: 1/2 oz.
  • Hooks: Two #4

State Stock No. and Color, as available in the Shopping Cart.

Rapala® X - Rap® Shad Lure

Item # WX2-294228

Starting at...
Was $10.49 Non-Member $9.69 Buyer's Club $8.72

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® X-Rap® Shad Lures.

The legendary Shad body shape with X-Rap® attitude. Fish should get ready to take a boat ride. With its 3D holographic eyes, internal holographic foil and flash foil teaser, the X-Rap Shad is sure to be an instant crankbait classic! Take a look at the chart below to find the one that works for you!

Stock No. XRS06:
  • Running Depth: 6'-11'
  • Body Length: 2 1/2"
  • Weight: 5/16 oz.
  • Hooks: #5 & #6
Stock No. XRS08:
  • Running Depth: 7'-15'
  • Body Length: 3 1/8"
  • Weight: 1/2 oz.
  • Hooks: Two #4

State Stock No. and Color, as available in the Shopping Cart.

Rapala® Bleeding Jointed Shad Rap® Lure

Item # WX2-296593

Non-Member $6.19 Buyer's Club $5.57

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Bleeding Jointed Shad Rap® Lure. Simply irresistible.

The Bleeding Jointed Shad Rap® combines Rapala®'s classic jointed wide wobble action with "bleeding" gills, lips and hooks to create an irresistible wounded baitfish. Lots of sizes and colors, your pick.

State Model and Color, as available in the Shopping Cart.

Model JSR04:
  • Body Length: 1 1/2"
  • Running Depth: 4-6'
  • Weight: 3/16 oz.
  • Hooks: #8 and #10
Model JSR05:
  • Body Length: 2"
  • Running Depth: 6-13'
  • Weight: 1/4 oz.
  • Hooks: #6 and #7
Model JSR07:
  • Body Length: 2 3/4"
  • Running Depth: 7-15'
  • Weight: 1/2 oz.
  • Hooks: Two #4

Rapala® Shad Rap® RS Lure

Item # WX2-294225

Non-Member $6.19 Buyer's Club $5.57

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Shad Rap® RS Lures.

A rattlin', long-casting, suspending plastic version of Rapala®'s hugely popular Shad Rap®! A little heavier than the original balsa Shad Rap, the RS is easier to cast in windy conditions. Neutral buoyancy allows the RS to hover at pauses in retrieve.

Stock No. SRRS04:
  • Running Depth: 5'-11'
  • Body Length: 1 1/2"
  • Weight: 3/16 oz.
  • Hooks: Two #6
Stock No. SRRS05:
  • Running Depth: 5'-11'
  • Body Length: 2"
  • Weight: 5/16 oz.
  • Hooks: Two #5
Stock No. SRRS07:
  • Running Depth: 7'-15'
  • Body Length: 2 3/4"
  • Weight: 7/16 oz.
  • Hooks: Two #3

State Stock No. and Color, as available in the Shopping Cart.

Join or Renew The Sportsman’s Guide Buyer’s Club® Today!

$29.99 per year   • Save up to 10% on purchases every day.
Join Renew More Info