Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Bait and Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

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  1. Rapala 3 1/2" Deep Tail Dancer Lure

     
    Non-Member $10.49 Buyer's Club $9.44
  2. Rapala® 2 3/4" Deep Tail Dancer Lure

     
    Non-Member $10.49 Buyer's Club $9.44
  3. Berkley® Gulp! Alive! Corn Bait, 2.2-oz. Jar

     
    Non-Member $6.49 Buyer's Club $5.84
  4. Northland® Live Forage® Rippin' Shad, 2"

     
    Non-Member $7.49 Buyer's Club $6.74
  1. 8 - Pk. Strike King® 3 1/2" Coffee Tubes

     
    Non-Member $5.99 Buyer's Club $5.39
  2. Mepps® Timber Doodle, 1/4 oz.

     
    Compare at $6.69 Non-Member $5.79 Buyer's Club $5.21

    You Save $1.48 (22%)

  3. Snagproof® Moss Mouse® Bait

    5 stars
    (1)
    Non-Member $3.99 Buyer's Club $3.59
  4. Rapala® 2 3/4" Clackin' Minnow Lure

     
    Non-Member $11.99 Buyer's Club $10.79
  1. Salmo® Jointed Friskie Lure

     
    Compare at $9.99 Non-Member $7.49 Buyer's Club $6.74

    You Save $3.25 (33%)

  2. Berkley® Powerbait® Catfish Chunks, 6-oz. Bag

     
    Non-Member $4.99 Buyer's Club $4.49
  3. 5 - Pk. Berkley® Gulp! 4" Shaky Shads

     
    Non-Member $5.99 Buyer's Club $5.39
  4. 8-Pk. Berkley Gulp! 4" Minnows

     
    Non-Member $5.99 Buyer's Club $5.39
  1. 10 - Pk. Berkley® Gulp! 4" Jigging Grubs

     
    Non-Member $5.99 Buyer's Club $5.39
  2. 10 - Pk. Berkley® Gulp! 6" Floating Nightcrawlers

     
    Non-Member $5.99 Buyer's Club $5.39
  3. Mack's® Walleye Pop® Rig

     
    Non-Member $3.09 Buyer's Club $2.78
  4. Johnson Silver Minnow Spoon Bait

     
    Was $5.39 Non-Member $4.59 Buyer's Club $4.13
  1. 8-Pk. Berkley® Havoc® Beat Shad Bait

     
    Non-Member $2.79 Buyer's Club $2.51
  2. 9-Pk. Mr. Twister 5" Curly Tail Soft Plastic Grub Bait

     
    Non-Member $4.39 Buyer's Club $3.95
  3. Creek Chub® Jointed Pikie® Lure

    5 stars
    (3)
    Non-Member $5.99 Buyer's Club $5.39
  4. Mepps® Timber Doodle, 1/2 oz.

     
    Compare at $10.49 Non-Member $6.89 Buyer's Club $6.20

    You Save $4.29 (41%)

  1. Berkley® PowerBait® Power Worm Bait

     
    Non-Member $4.79 Buyer's Club $4.31
  2. 6-Pk. Berkley PowerBait Power Jerk Shad Bait

     
    Non-Member $4.79 Buyer's Club $4.31
  3. 15 - Pk. Yum® 4" F2 Walleye Grubs

     
    Non-Member $3.99 Buyer's Club $3.59
  4. Blue Fox Vibrax® 2" Spinnerbait

    5 stars
    (3)
    Non-Member $5.99 Buyer's Club $5.39
  1. Johnson ThinFisher Rattle Blade Bait

    5 stars
    (2)
    Non-Member $3.69 Buyer's Club $3.32
  2. Rapala® Crankin' Rap Lure

     
    Non-Member $6.19 Buyer's Club $5.57
  3. Rapala® Jointed Shallow Shad Rap® Lure

     
    Non-Member $6.19 Buyer's Club $5.57
  4. Northland Impulse 3" Rigged Minnow

     
    Non-Member $4.69 Buyer's Club $4.22
  1. 4-Pk. Mister Twister® 4" Double Tail™ Lures

     
    Non-Member $2.49 Buyer's Club $2.24
  2. Berkley® Schooling Rigs

     
    Non-Member $9.49 Buyer's Club $8.54
  3. Snag Proof® 1/4 - oz. Original Spinning Frog Lure

     
    Non-Member $4.99 Buyer's Club $4.49
  4. Snag Proof® 1/4 - oz. Spinning Soft Craw Lure

    5 stars
    (2)
    Non-Member $4.99 Buyer's Club $4.49
  1. Snag Proof® Hawg Dawg Lures

    4 stars
    (2)
    Compare at $4.99 Non-Member $4.49 Buyer's Club $4.04

    You Save $0.95 (19%)

  2. Snag Proof® 1/4 - oz. Casting Soft Craw Lure

     
    Non-Member $4.99 Buyer's Club $4.49
  3. Berkley® Powerbait® Attractant, 8-oz. Bottle

     
    Non-Member $4.29 Buyer's Club $3.86
  4. Northland Fishing Tackle® 1" Impulse Mayfly, 8-pack

    4 stars
    (2)
    Non-Member $3.39 Buyer's Club $3.05
  1. 8-Pk. Clam™ 1 1/4" Maki Fishing Bait

    5 stars
    (1)
    Non-Member $2.99 Buyer's Club $2.69
  2. 12-Pk. Trigger X® 1" Nymph Lures

     
    Play Video
    Non-Member $3.19 Buyer's Club $2.87
  3. Snag Proof® Weed Demon Lure

     
    Compare at $5.99 Non-Member $5.49 Buyer's Club $4.94

    You Save $1.05 (18%)

  4. Blue Fox Vibrax® 1 1/4" Spinnerbait

    4 stars
    (3)
    Non-Member $4.99 Buyer's Club $4.49
  1. Mack's® Cha Cha Crawler Rig

     
    Non-Member $2.99 Buyer's Club $2.69
  2. 10-Pk. Berkley Gulp! 7" Turtle Back Worms

     
    Non-Member $5.99 Buyer's Club $5.39
  3. 8 - Pk. Berkley® Gulp! 3" Shaky Shads

     
    Non-Member $5.99 Buyer's Club $5.39
  4. 12-Pk. Berkley Gulp! 3" Minnows

     
    Non-Member $5.99 Buyer's Club $5.39
  1. Rapala® Bleeding Shad Rap® Lure

     
    Non-Member $7.29 Buyer's Club $6.56
  2. Musky Innovations 9" Invader Shallow Diver Lure

     
    Non-Member $16.49 Buyer's Club $14.84
  3. Eagle Claw® Walleye Ice Fishing Tackle Kit with Box

    5 stars
    (3)
    Non-Member $10.49 Buyer's Club $9.44
  4. Mack's® Smile Blade

     
    Non-Member $2.89 Buyer's Club $2.60
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Find top brands for Fishing Lures such as Berkley, Rapal, Northland Tackle, Storm and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® X - Rap® Shad Shallow Lure

Item # WX2-294229

Was $11.99 Non-Member $10.99 Buyer's Club $9.89

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® X-Rap® Shad Shallow Lures.

The X-Rap® Shad Shallow brings the irresistible action of the X-Rap Shad to the top 3 feet of the water column. The perfect choice for working emerging weeds, suspended fish pushed against dropoffs in addition to standard shallow presentations. Take a look at the chart below to find the one that works for you!

Stock No. XRSHO6:
  • Running Depth: 2'-4'
  • Body Length: 2 1/2"
  • Weight: 5/16 oz.
  • Hooks: #5 & #6
Stock No. XRSHO8:
  • Running Depth: 3'-7'
  • Body Length: 3 1/8"
  • Weight: 1/2 oz.
  • Hooks: Two #4

State Stock No. and Color, as available in the Shopping Cart.

Rapala® X - Rap® Shad Lure

Item # WX2-294228

Starting at...
Was $10.49 Non-Member $9.69 Buyer's Club $8.72

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® X-Rap® Shad Lures.

The legendary Shad body shape with X-Rap® attitude. Fish should get ready to take a boat ride. With its 3D holographic eyes, internal holographic foil and flash foil teaser, the X-Rap Shad is sure to be an instant crankbait classic! Take a look at the chart below to find the one that works for you!

Stock No. XRS06:
  • Running Depth: 6'-11'
  • Body Length: 2 1/2"
  • Weight: 5/16 oz.
  • Hooks: #5 & #6
Stock No. XRS08:
  • Running Depth: 7'-15'
  • Body Length: 3 1/8"
  • Weight: 1/2 oz.
  • Hooks: Two #4

State Stock No. and Color, as available in the Shopping Cart.

Rapala® Bleeding Jointed Shad Rap® Lure

Item # WX2-296593

Non-Member $6.19 Buyer's Club $5.57

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Bleeding Jointed Shad Rap® Lure. Simply irresistible.

The Bleeding Jointed Shad Rap® combines Rapala®'s classic jointed wide wobble action with "bleeding" gills, lips and hooks to create an irresistible wounded baitfish. Lots of sizes and colors, your pick.

State Model and Color, as available in the Shopping Cart.

Model JSR04:
  • Body Length: 1 1/2"
  • Running Depth: 4-6'
  • Weight: 3/16 oz.
  • Hooks: #8 and #10
Model JSR05:
  • Body Length: 2"
  • Running Depth: 6-13'
  • Weight: 1/4 oz.
  • Hooks: #6 and #7
Model JSR07:
  • Body Length: 2 3/4"
  • Running Depth: 7-15'
  • Weight: 1/2 oz.
  • Hooks: Two #4

Rapala® Shad Rap® RS Lure

Item # WX2-294225

Non-Member $6.19 Buyer's Club $5.57

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Shad Rap® RS Lures.

A rattlin', long-casting, suspending plastic version of Rapala®'s hugely popular Shad Rap®! A little heavier than the original balsa Shad Rap, the RS is easier to cast in windy conditions. Neutral buoyancy allows the RS to hover at pauses in retrieve.

Stock No. SRRS04:
  • Running Depth: 5'-11'
  • Body Length: 1 1/2"
  • Weight: 3/16 oz.
  • Hooks: Two #6
Stock No. SRRS05:
  • Running Depth: 5'-11'
  • Body Length: 2"
  • Weight: 5/16 oz.
  • Hooks: Two #5
Stock No. SRRS07:
  • Running Depth: 7'-15'
  • Body Length: 2 3/4"
  • Weight: 7/16 oz.
  • Hooks: Two #3

State Stock No. and Color, as available in the Shopping Cart.

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