Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

Grid List
Sort By:
193-240 of 640
Show:
Pages:
  1. 3
  2. 4
  3. 5
  4. 6
  5. 7
14
  1. Lindy® 1" Rattl'n Flyer Spoon

    3 stars
    (1)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  2. Lindy® 1" Rattl'n Flyer Spoon

     
    Buyer's Club $4.04 Non-Member $4.49

    In Stock

  3. 8-Pk. Berkley® PowerBait® Chigger Quad Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  4. Heddon® Tiny Torpedo®

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  1. Berkley® PowerBait® Power Grub Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  2. Storm® Smash Shad™ Lure, 2" 3/16-oz.

     
    Buyer's Club $6.02 Non-Member $6.69

    In Stock

  3. Rapala® Shallow Shad Rap® Lure

     
    Buyer's Club $6.56 Non-Member $7.29

    In Stock

  4. Storm™ Deep Thunderstick® Madflash Jr. 3 1/2" Lure, DJM601

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  1. Northland Fishing Tackle® #6 Hook Forge Minnow Jig, Pair

     
    Buyer's Club $3.59 Non-Member $3.99 Compare at $4.99

    In Stock

  2. Mack's® Walleye Pop® Rig

     
    Buyer's Club $2.78 Non-Member $3.09

    In Stock

  3. Berkley® Gulp! Alive! Attractant, 8-oz. Bottle

    4 stars
    (2)
    Buyer's Club $8.05 Non-Member $8.95

    In Stock

  4. Musky Innovations® 9" Bull Dawg Lure

     
    Buyer's Club $12.59 Non-Member $13.99

    In Stock

  1. 15 - Pk. Yum® 3" F2 Walleye Grubs

    5 stars
    (2)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  2. Johnson® Silver Minnow Spoon Bait

     
    Buyer's Club $4.13 Non-Member $4.59

    In Stock

  3. Terminator® Super Stainless Spinnerbait, 1/2 oz.

     
    Buyer's Club $5.84 Non-Member $6.49 Compare at $6.99

    In Stock

  4. Berkley® Havoc Juice Worm Bait

     
    Buyer's Club $3.05 Non-Member $3.39

    In Stock

  1. Berkley® 1 1/2" Floating Flicker Lure

    5 stars
    (2)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  2. 55-Pk. Berkley® Powerbait® 1" Honey Worm Bait

     
    Buyer's Club $3.86 Non-Member $4.29

    In Stock

  3. Live Target® 4 1/8" Frog Walking Surface Bait

     
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  4. TriggerX® 4" Goo Bug, 8-Pk.

     
    Buyer's Club $6.29 Non-Member $6.99

    In Stock

  1. 10-Pk. Yamamoto Swim Senkos

     
    Buyer's Club $6.47 Non-Member $7.19

    In Stock

  2. Johnson® ThinFisher™ Rattle Blade Bait

    5 stars
    (1)
    Buyer's Club $3.32 Non-Member $3.69

    In Stock

  3. Southern Lure® Bassrat® Bait

    5 stars
    (2)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  4. Salmo® 2" Chubby Darter Lure

     
    Buyer's Club $7.19 Non-Member $7.99 Compare at $8.44

    In Stock

  1. Rapala® 1 1/2" Ultra Light Minnow

    5 stars
    (3)
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  2. 1/8 oz. Lindy® Foo Flyer Jig

     
    Buyer's Club $2.24 Non-Member $2.49

    In Stock

  3. Northland® Live Forage® Rippin' Shad, 1 1/2"

     
    Buyer's Club $6.29 Non-Member $6.99

    In Stock

  4. Rapala® X - Rap® Shad Lure

     
    Buyer's Club $8.72 Non-Member $9.69

    In Stock

  1. Storm™ Deep Thunderstick® Madflash Jr. UV Bright 3 1/2" Lure

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  2. Rapala® Ultra Light Shad Lure

     
    Buyer's Club $6.38 Non-Member $7.09

    In Stock

  3. Rapala® X-Rap® Jerkbait Lure

     
    Buyer's Club $8.99 Non-Member $9.99

    In Stock

  4. 3 - Pk. Storm™ WildEye® 4" Swim Shad Lures

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  1. Musky Mania® 10" Jake Crank Bait

     
    Buyer's Club $15.74 Non-Member $17.49 Compare at $21.99

    In Stock

  2. 3/16 oz. Lindy® Foo Flyer Jig

     
    Buyer's Club $2.24 Non-Member $2.49

    In Stock

  3. Rapala® Crankin' Rap Lure

     
    Buyer's Club $5.57 Non-Member $6.19

    In Stock

  4. Lindy® 1/16 - oz. Frostee Spoon

     
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  1. Rapala® Bleeding Shad Rap® Lure

     
    Buyer's Club $6.56 Non-Member $7.29

    In Stock

  2. Berkley® Gulp! Alive! Garlic-infused Floating Salmon Egg Bait, 2-oz. Jar

     
    Buyer's Club $7.37 Non-Member $8.19

    In Stock

  3. Clam™ Polli 7/8" Fishing Micro Bait

     
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  4. Rapala® 4 3/8" Clackin' Minnow Lure

     
    Buyer's Club $13.04 Non-Member $14.49

    In Stock

  1. Snag Proof® 1/2 - oz. Moss Master Tournament Frog Lure

     
    Buyer's Club $7.64 Non-Member $8.49

    In Stock

  2. Live Target® 4 5/8" Frog Walking Bait

     
    Non-Member $13.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  3. Berkley® PowerBait® Minnows

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  4. Rapala® X - Rap® Jointed Shad XJS13 Lure

     
    Buyer's Club $12.14 Non-Member $13.49 Compare at $17.99

    In Stock

  1. Lindy® 3 1/8" River Rocker Plug Lure

    4 stars
    (1)
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  2. Storm™ Live Kickin' 5" Shad Lure

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  3. Zoom® 6 3/4" Trick Worm, 20 - Pk.

    5 stars
    (1)
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  4. Northland Fishing Tackle® Banana Bug Lure

     
    Buyer's Club $2.87 Non-Member $3.19

    In Stock

193-240 of 640
Show:
Pages:
  1. 3
  2. 4
  3. 5
  4. 6
  5. 7
14

Find top brands for Fishing Lures such as Berkley, Rapala, Northland Tackle, Storm, Zoom, Clam and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Join or Renew The Sportsman’s Guide Buyer’s Club® Today!

$29.99 per year   • Save up to 10% on purchases every day.
Join Renew More Info