Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

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  1. Northland® Live Forage® Weedless Spoon, 1/2 - oz.

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  2. 42-Pk. Berkley® Gulp! 1" Mini Earthworms

     
    Buyer's Club $4.04 Non-Member $4.49

    In Stock

  3. Terminator® Super Stainless Spinnerbait, 3/8 oz.

     
    Buyer's Club $5.84 Non-Member $6.49 Compare at $6.99

    In Stock

  4. Zoom® 4 1/4" Fluke Baits, 10 - Pk.

    5 stars
    (1)
    Buyer's Club $2.24 Non-Member $2.49

    In Stock

  1. Lindy® 1/8 oz. Watsit Jig

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  2. 3-Pk. Storm™ WildEye® Live Perch Lures

    5 stars
    (5)
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  3. Storm™ Thunderstick® Madflash 4 3/8" Lure, AJM601

    5 stars
    (1)
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  4. Storm™ Deep Thunderstick® Madflash 4 3/8" Chrome Yellow Perch Lure

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  1. Johnson Silver Minnow Spoon Bait

     
    Buyer's Club $4.13 Non-Member $4.59

    In Stock

  2. Terminator® T - 1 Series Spinnerbait, 1/2 oz.

     
    Buyer's Club $8.99 Non-Member $9.99 Compare at $10.45

    In Stock

  3. Terminator® T - 1 Series Spinnerbait, 3/8 oz.

     
    Buyer's Club $8.99 Non-Member $9.99 Compare at $10.45

    In Stock

  4. Lindy® 1/4 oz. Fuzz-E Grub

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  1. Mack's® Walleye Pop® Rig

     
    Buyer's Club $2.78 Non-Member $3.09

    In Stock

  2. 12-Pk. Berkley® Gulp! 3" Minnows

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  3. Berkley® PowerBait® Rib Worm Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  4. Berkley® PowerBait® Minnow

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  1. 8-Pk. Berkley® PowerBait® Rib Snake Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  2. Storm™ Live Kickin' 4" Shad Lure

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  3. 5-Pk. Northland® Super-Glo® Jigs, 1/8-oz.

    5 stars
    (1)
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  4. 3-Pk. Storm™ WildEye® 3" Swim Shad Lures

    5 stars
    (2)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  1. 7-Pk. Yamamoto Shad Shaped Worms

     
    Buyer's Club $3.95 Non-Member $4.39

    In Stock

  2. 8-Pk. Clam™ Jamei 1 1/8" Ice Fishing Bait

     
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  3. Berkley® Gulp! 4" Mini Earthworms, 1.1-oz. Jar

     
    Buyer's Club $4.04 Non-Member $4.49

    In Stock

  4. Snagproof® Moss Mouse® Bait

    5 stars
    (1)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  1. Zoom® 4" Horny Toad Bait, 5 - Pk.

     
    Buyer's Club $4.04 Non-Member $4.49

    In Stock

  2. Snag Proof® 1/4 - oz. Casting Soft Craw Lure

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  3. Snag Proof® 1/4 - oz. Deadly Worm Lure

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  4. 3 - Pk. Storm™ WildEye® 4" Swim Shad Lures

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  1. Blue Fox Vibrax® 1 1/4" Spinnerbait

    4 stars
    (3)
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  2. Eagle Claw® Walleye Ice Fishing Tackle Kit with Box

    5 stars
    (3)
    Buyer's Club $9.44 Non-Member $10.49

    In Stock

  3. Rebel® Crickhopper™ Lure

     
    Buyer's Club $4.94 Non-Member $5.49

    In Stock

  1. Rebel® Bumble Bug™ Lure

     
    Buyer's Club $4.94 Non-Member $5.49

    In Stock

  2. Clam™ Polli 7/8" Fishing Micro Bait

     
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  3. TriggerX® 1" Wax Tail Baits, 15-Pk.

     
    Play Video
    Buyer's Club $2.87 Non-Member $3.19

    In Stock

  4. 20 - Pk. Mister Twister® Original Twister 4" Lures

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  1. Lindy® Frostee with #6 Hook, 2 - Pk.

     
    Buyer's Club $2.24 Non-Member $2.49

    In Stock

  2. 3-Pk. Storm™ WildEye® Live Shiner Lures

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  3. Zoom® 3 1/4 inch Lil' Critter Craw Baits, 12 - Pk.

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  4. Strike King Mini Pro-buzz Buzzbait

     
    Buyer's Club $2.60 Non-Member $2.89

    In Stock

  1. 3-Pk. Storm™ WildEye® Live Minnow Lures

    5 stars
    (4)
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  2. Johnson® Beetle Spin Spinner Baits

    5 stars
    (1)
    Buyer's Club $1.34 Non-Member $1.49

    In Stock

  3. 10-Pk. Yamamoto Double Tail Hula Grubs

     
    Buyer's Club $6.29 Non-Member $6.99

    In Stock

  4. 10 - Pk. Berkley® Gulp! 4" Jigging Grubs

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  1. Live Target® 2 1/4" Frog Hollow Body Surface Lure

     
    Non-Member $10.49 Buyer's Club Discount Applied at Checkout!

    In Stock

  2. Zoom® 4 3/4" Finesse Worms, 20 - Pk.

     
    Buyer's Club $4.04 Non-Member $4.49

    In Stock

  3. Booyah® Single Colorado Blade™ Lure

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  4. Berkley® Gulp! Catfish Chunks

    5 stars
    (1)
    Buyer's Club $5.84 Non-Member $6.49

    In Stock

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Find top brands for Fishing Lures such as Berkley, Rapala, Northland Tackle, Storm, Zoom, Clam and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® X-Rap® CountDown Lure

Item # WX2-296599

Buyer's Club $10.34 Non-Member $11.49

Please shop our product page to add this item to your cart.
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Rapala® X-Rap® CountDown Lure. For fish, it's the final countdown.

X-Rap® CountDown Lures combine the famous action of the X-Rap with Rapala®'s innovative CountDown technique, letting you fish at any depth consistently! The X-Rap CountDown Lure swims with a strong rolling action on the retrieve and flutter down on the pause. Flat sides create a hard flash. Precision construction makes for consistent sink rates. Your choice of color and size.

State Model and Color, as available in the Shopping Cart.

Model XRCD05:
  • Size: 2"
  • Running Depth: 2-4'
  • Weight: 1/8 oz.
  • Hooks: Two #10
Model XRCD07:
  • Size: 2 3/4"
  • Running Depth: 3-5'
  • Weight: 3/8 oz.
  • Hooks: Two #6

Rapala® Jointed Shad Rap® JSR07 Lure

Item # WX2-201979

Buyer's Club $6.29 Non-Member $6.99 Compare at $7.15

Add to Wishlist

Rapala® Jointed Shad Rap® Lures.

A masterpiece of research and design! The Jointed Shad Rap®'s slower, more pronounced wide action is just the ticket when the fish are in a negative or sluggish mood.

More than just a wounded minnow, the rhythmic rattle sends out the "distressed minnow" signal loud and clear for all to hear. 

  • Running Depth: 7'-15'
  • Body Length: 2 3/4"
  • Weight: 7/16 oz.
  • Hooks: Two #4
State Color, as available in the Shopping Cart. Order ONLINE Now!

Rapala® Shad Rap® SR07 Lure

Item # WX2-201987

Buyer's Club $8.09 Non-Member $8.99 Compare at $11.95

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Rapala® Shad Rap® Lures

When the Rapala® design team created the Shad Rap®, they were searching for the best crankbait around... one that would closely resemble baitfish the world over, cast like a bullet, work at many depths and - of course - capture that famous Rapala action.

That's a tall order for one lure, but the Shad Rap has proven itself time and time again with confidence and ease. Equally effective casting or trolling, fast or slow speeds... truly a legend in its time. 

  • Running Depth: 5'-11'
  • Body Length: 2 3/4"
  • Weight: 5/16 oz.
  • Hooks: Two #5
State Color, as available in the Shopping Cart. Order ONLINE Now!

Rapala BX Jointed Shad Lure

Item # WX2-615523

Buyer's Club $9.80 Non-Member $10.89

Add to Wishlist

Rapala® BXTM Jointed Shad Lure. The perfect bait for when the fish aren't biting!

Less aggressive fish can't resist the action of this Rapala® BX™ Jointed Shad Lure! Recognized by Field & Stream as "Best of the Best" 2013 Lure, it's the liveliest, yet toughest balsa core bait ever. Encased with a durable copolymer shell for unbeatable toughness and incredible lifelike details

Features:

  • Balsa core and copolymer shell construction
  • Floating and kicking action
  • Can be cast or trolled
  • Dives 4'-6'
  • VMC® black nickel round bend hooks
  • Can be used for a variety of game fish.

State Color, as available in the Shopping Cart.

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