Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Bait and Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

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  1. Berkley® 1 1/2" Floating Flicker Lure

    5 stars
    (2)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  2. 3-Pk. of Storm WildEye Live Redear Lures

     
    Buyer's Club $4.85 Non-Member $5.39

    In Stock

  3. 4-Pk. Northland® Super-Glo® Jigs, 1/4-oz.

    4 stars
    (1)
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  4. Snag Proof® Hawg Dawg Lures

    4 stars
    (2)
    Buyer's Club $4.04 Non-Member $4.49 Compare at $4.99

    In Stock

  1. Northland Impulse 6" Rigged Night Crawler

     
    Buyer's Club $4.22 Non-Member $4.69

    In Stock

  2. Booyah® Boo™ Jig

    4 stars
    (2)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  3. Berkley® Fluoro Colorado Flicker Rigs

     
    Buyer's Club $2.78 Non-Member $3.09

    In Stock

  4. Lindy® Frostee with #6 Hook, 2 - Pk.

     
    Buyer's Club $2.24 Non-Member $2.49

    In Stock

  1. Rapala® 2 3/4" X - Rap Pop Lure

    5 stars
    (2)
    Buyer's Club $8.99 Non-Member $9.99

    In Stock

  2. Rapala® Countdown® Lure

     
    Buyer's Club $7.19 Non-Member $7.99 Compare at $8.72

    In Stock

  3. 6-Pk. Berkley® Havoc® Smash Tube Bait

     
    Buyer's Club $2.78 Non-Member $3.09

    In Stock

  4. 12-Pk. Berkley® Gulp! 3" Minnows

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  1. 10 - Pk. Berkley® Gulp! 5" Sinking Minnows

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  2. Berkley® Gulp! Shad Guts

    5 stars
    (1)
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  3. Berkley® Gulp! Alive! 1" Minnow Micro Bait

    5 stars
    (2)
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  4. 20 - Pk. Berkley® Gulp! 2" Jigging Grubs

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  1. Rapala® Jointed Shad Rap® Lure

    5 stars
    (1)
    Buyer's Club $5.84 Non-Member $6.49

    In Stock

  2. Storm™ Deep Thunderstick® Madflash 4 3/8" Chrome Yellow Perch Lure

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  3. 3-Pk. Storm™ WildEye® Live Sunfish Lures

    5 stars
    (1)
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  4. Terminator® T - 1 Series Spinnerbait, 3/8 oz.

     
    Buyer's Club $8.99 Non-Member $9.99 Compare at $10.45

    In Stock

  1. Strike King Bleeding Bait Pro-model Buzzbait

     
    Buyer's Club $3.95 Non-Member $4.39

    In Stock

  2. 3-Pk. of Storm WildEye Live Baby Bass Lures

     
    Buyer's Club $5.93 Non-Member $6.59

    In Stock

  3. Mepps Aglia Dressed Spinnerbait

     
    Buyer's Club $4.58 Non-Member $5.09

    In Stock

  4. Rebel® Deep Teeny Wee Craw™ Lure

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  1. 10 - Pk. Berkley® PowerBait 1 1/2" Atomic Pulse Tubes

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  2. Mepps® Timber Doodle, 1/2 oz.

     
    Buyer's Club $6.20 Non-Member $6.89 Compare at $10.49

    In Stock

  3. Lindy® 1/16 oz. Watsit Jig

     
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  4. 13-Pk. Berkley® PowerBait® Power Lizard Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  1. Berkley® Gulp! Catfish Chunks

    5 stars
    (1)
    Buyer's Club $5.84 Non-Member $6.49

    In Stock

  2. 15 - Pk. Yum® 4" F2 Walleye Grubs

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  3. Storm™ Live Kickin' 4" Shad Lure

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  4. 10-Pk. Mister Twister® 2 1/2" Sassy Shad® Lures

    5 stars
    (3)
    Buyer's Club $2.24 Non-Member $2.49

    In Stock

  1. Rebel® Minnow 1 5/8" Lure

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  2. Rapala® Jointed Shallow Shad Rap® Lure

     
    Buyer's Club $5.57 Non-Member $6.19

    In Stock

  3. Rapala® Bleeding Jointed Shad Rap® Lure

     
    Buyer's Club $5.57 Non-Member $6.19

    In Stock

  4. Matzuo® Kinchou Minnow Lure

    5 stars
    (1)
    Buyer's Club $4.49 Non-Member $4.99 Compare at $6.35

    In Stock

  1. Booyah® Blade Double Willow Spinnerbait

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  2. Rebel® Pop'R® Lure

    2 stars
    (1)
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  3. Rapala® DT10 Lure

     
    Buyer's Club $6.29 Non-Member $6.99

    In Stock

  4. Zoom® 4" Super Hog Bait, 10 - Pk.

     
    Buyer's Club $4.04 Non-Member $4.49

    In Stock

  1. Zoom® 4" Horny Toad Bait, 5 - Pk.

     
    Buyer's Club $4.04 Non-Member $4.49

    In Stock

  2. Zoom® 5 1/4" Baby Brush Hog Baits, 12 - Pk.

     
    Buyer's Club $4.04 Non-Member $4.49

    In Stock

  3. 7-Pk. Yamamoto Fat Baby Craws

     
    Buyer's Club $3.86 Non-Member $4.29

    In Stock

  4. Rapala® Clackin' Rap Lure

     
    Buyer's Club $10.79 Non-Member $11.99

    In Stock

  1. Northland® 2" Slurpies™ Panfish Tube

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  2. Eagle Claw® Walleye Ice Fishing Tackle Kit with Box

    5 stars
    (3)
    Buyer's Club $9.44 Non-Member $10.49

    In Stock

  3. Northland Fishing Tackle® 1" Impulse Smelt, 10 - pack

     
    Buyer's Club $3.05 Non-Member $3.39

    In Stock

  4. 4 - Pk. Mister Twister® 3" 1/4 - oz. Meeny Jig Combos

     
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

193-240 of 531
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Find top brands for Fishing Lures such as Berkley, Rapal, Northland Tackle, Storm and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® X - Rap® Shad Lure

Item # WX2-294228

Starting at...
Buyer's Club $8.72 Non-Member $9.69

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® X-Rap® Shad Lures.

The legendary Shad body shape with X-Rap® attitude. Fish should get ready to take a boat ride. With its 3D holographic eyes, internal holographic foil and flash foil teaser, the X-Rap Shad is sure to be an instant crankbait classic! Take a look at the chart below to find the one that works for you!

Stock No. XRS06:
  • Running Depth: 6'-11'
  • Body Length: 2 1/2"
  • Weight: 5/16 oz.
  • Hooks: #5 & #6
Stock No. XRS08:
  • Running Depth: 7'-15'
  • Body Length: 3 1/8"
  • Weight: 1/2 oz.
  • Hooks: Two #4

State Stock No. and Color, as available in the Shopping Cart.

Rapala® Bleeding Shad Rap® Lure

Item # WX2-296578

Buyer's Club $6.56 Non-Member $7.29

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Bleeding Shad Rap® Lure, the ultimate injured minnow "look-alike"!

Bleeding gills, red lips and red hooks combine with Rapala®'s signature "wounded minnow" wobble to create a look and movement fish just can't resist. Balsa wood construction with diving lip. VMC hooks are hand-tuned and tank-tested. Lots of sizes and colors.

State Model and Color, as available in the Shopping Cart.

Model SR05B:
  • Body Length: 2"
  • Running Depth: 4-9'
  • Weight: 3/16 oz.
  • Hooks: Two #6
Model SR06B:
  • Body Length: 2 1/2"
  • Running Depth: 5-10'
  • Weight: 1/4 oz.
  • Hooks: Two #6
Model SR07B:
  • Body Length: 2 3/4"
  • Running Depth: 5-11'
  • Weight: 5/16 oz.
  • Hooks: Two #5
Model SR08B:
  • Body Length: 3 1/8"
  • Running Depth: 8-15'
  • Weight: 3/8 oz.
  • Hooks: Two #3
Model SR09B:
  • Body Length: 3 1/2"
  • Running Depth: 8-15'
  • Weight: 9-16 oz.
  • Hooks: Two #3

Rapala® Shad Rap® RS Lure

Item # WX2-294225

Buyer's Club $5.57 Non-Member $6.19

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Shad Rap® RS Lures.

A rattlin', long-casting, suspending plastic version of Rapala®'s hugely popular Shad Rap®! A little heavier than the original balsa Shad Rap, the RS is easier to cast in windy conditions. Neutral buoyancy allows the RS to hover at pauses in retrieve.

Stock No. SRRS04:
  • Running Depth: 5'-11'
  • Body Length: 1 1/2"
  • Weight: 3/16 oz.
  • Hooks: Two #6
Stock No. SRRS05:
  • Running Depth: 5'-11'
  • Body Length: 2"
  • Weight: 5/16 oz.
  • Hooks: Two #5
Stock No. SRRS07:
  • Running Depth: 7'-15'
  • Body Length: 2 3/4"
  • Weight: 7/16 oz.
  • Hooks: Two #3

State Stock No. and Color, as available in the Shopping Cart.

Rapala® Shad Rap® Lure

Item # WX2-294222

5 stars
(1)
Buyer's Club $6.56 Non-Member $7.29

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Shad Rap® Lures.

When the Rapala® design team created the Shad Rap®, they were searching for the best crankbait around... one that would closely resemble baitfish the world over, cast like a bullet, work at many depths and - of course - capture that famous Rapala action.

That's a tall order for one lure, but the Shad Rap has proven itself time and time again with confidence and ease. Equally effective casting or trolling, fast or slow speeds... truly a legend in its time. Take a look at the chart below to find the one that works for you!

State Stock and Color, as available in the Shopping Cart below. Order ONLINE Now!

Stock No. SR04:
  • Running Depth: 4'-7'
  • Body Length: 1 1/2"
  • Weight: 1/8 oz.
  • Hooks: Two #4
Stock No. SR05:
  • Running Depth: 4'-9'
  • Body Length: 2"
  • Weight: 3/16 oz.
  • Hooks: Two #6
Stock No. SR06:
  • Running Depth: 5'-10'
  • Body Length: 2 1/2"
  • Weight: 51/4 oz.
  • Hooks: Two #6
Stock No. SR07:
  • Running Depth: 5'-11'
  • Body Length: 2 3/4"
  • Weight: 5/16 oz.
  • Hooks: Two #5
Stock No. SR08:
  • Running Depth: 8'-15'
  • Body Length: 3 1/8"
  • Weight: 3/8 oz.
  • Hooks: Two #3
Stock No. SR09:
  • Running Depth: 8'-15'
  • Body Length: 3 1/2"
  • Weight: 9/16 oz.
  • Hooks: Two #3

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