Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

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  1. Strike King® Mini Pro-buzz™ Buzzbait

     
    Buyer's Club $2.60 Non-Member $2.89

    In Stock

  2. Rapala® X-Rap® Prop Lure

    5 stars
    (1)
    Buyer's Club $10.34 Non-Member $11.49

    In Stock

  3. 2" Northland® Mini Live - Forage® Swimbait, 1/8 - oz.

    4 stars
    (1)
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  4. Rapala® Mini Fat Rap® Lure

     
    Buyer's Club $4.76 Non-Member $5.29

    In Stock

  1. JB Lures Size 8 8 - Pc. Panfish Ice Fishing Kit

     
    Buyer's Club $8.99 Non-Member $9.99

    In Stock

  2. Rebel® Bumble Bug™ Lure

     
    Buyer's Club $4.94 Non-Member $5.49

    In Stock

  3. Rapala® 2 3/4" Clackin' Minnow Lure

     
    Buyer's Club $10.79 Non-Member $11.99

    In Stock

  4. 3 - Pk. Storm™ WildEye® Live Walleye Lures

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  1. Rapala® 2 1/2" Clackin' Rap Lure

     
    Buyer's Club $10.79 Non-Member $11.99

    In Stock

  2. 12 - Pk. Trigger X® 4" Swimming Grub Lures

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  3. Rapala® 2 3/4" X - Rap Pop Lure

    5 stars
    (2)
    Buyer's Club $8.99 Non-Member $9.99

    In Stock

  4. 3-Pk. of Storm® WildEye® Live Baby Bass Lures

     
    Buyer's Club $5.93 Non-Member $6.59

    In Stock

  1. Rapala® Skitter Pop® Lure

     
    Buyer's Club $8.81 Non-Member $9.79

    In Stock

  2. Storm™ 6" Kickin' Minnow Lure

    4 stars
    (1)
    Buyer's Club $4.94 Non-Member $5.49

    In Stock

  3. Zoom® 8" Magnum Lizard Baits, 9 - Pk.

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  4. Booyah® Blade Tandem Spinnerbait

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  1. Northland® Impulse 3" Rigged Minnow

     
    Buyer's Club $4.22 Non-Member $4.69

    In Stock

  2. Booyah® Tux 'n' Tails™

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  3. 3-Pk. Storm™ WildEye® Live Minnow Lures

    5 stars
    (4)
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  4. 10-Pk. Mister Twister® 4" Double Tail™ Lures

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  1. Snag Proof® Weed Demon Lure

     
    Buyer's Club $4.94 Non-Member $5.49 Compare at $5.99

    In Stock

  2. 8-Pk. Berkley® Havoc® Beat Shad Bait

     
    Buyer's Club $2.51 Non-Member $2.79

    In Stock

  3. Northland® Live Forage® Rippin' Shad, 2"

     
    Buyer's Club $6.74 Non-Member $7.49

    In Stock

  4. Zoom® 5 1/4" Baby Brush Hog Baits, 12 - Pk.

     
    Buyer's Club $4.04 Non-Member $4.49

    In Stock

  1. Zoom® 4" Dead Ringer Bait, 10 - Pk.

    4 stars
    (1)
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  2. Mepps® Killer Trouter 6-Pc. Spinnerbait Kit

     
    Buyer's Club $21.59 Non-Member $23.99

    In Stock

  3. 4-Pk. Mister Twister® 4" Double Tail™ Lures

     
    Buyer's Club $2.24 Non-Member $2.49

    In Stock

  4. Zoom® 4 1/4" Split Tail Trailer, 20 - Pk.

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  1. 3 - Pk. Storm™ WildEye® 4" Swim Shad Lures

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  2. Southern Lure® Lil' Bigfoot™, 5/16 oz.

     
    Buyer's Club $5.39 Non-Member $5.99 Compare at $6.44

    In Stock

  3. Storm™ Deep Thunderstick® Madflash 4 3/8" Chrome Yellow Perch Lure

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  4. 2-Pk. Berkley® Havoc Sick Fish Bait

     
    Buyer's Club $3.05 Non-Member $3.39

    In Stock

  1. Mack's® UV Jigs with Smile Blade

     
    Buyer's Club $2.96 Non-Member $3.29

    In Stock

  2. Berkley® Gulp! Alive! Maggots

    3 stars
    (2)
    Buyer's Club $5.93 Non-Member $6.59 Compare at $6.79

    In Stock

  3. Berkley® Gulp! Alive! Leeches, 1"

     
    Buyer's Club $5.93 Non-Member $6.59 Compare at $6.99

    In Stock

  4. Zoom® 3" Swimmin' Chunk Baits, 10 - Pk.

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  1. Mepps® Musky Killer Spinnerbait

    4 stars
    (1)
    Buyer's Club $9.44 Non-Member $10.49 Compare at $13.49

    In Stock

  2. Snag Proof® SK Frog Ultra Lure

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  3. Arbogast® Hula Popper™, 1/4 - oz.

    5 stars
    (1)
    Buyer's Club $6.29 Non-Member $6.99

    In Stock

  4. Booyah® Baby Boo™ Jig

     
    Buyer's Club $2.24 Non-Member $2.49

    In Stock

  1. Lindy® Frostee with #6 Hook, 2 - Pk.

     
    Buyer's Club $2.24 Non-Member $2.49

    In Stock

  2. Rapala® Jointed Shad Rap® Lure

    5 stars
    (1)
    Buyer's Club $5.84 Non-Member $6.49

    In Stock

  3. Berkley® 1 1/2" Floating Flicker Lure

    5 stars
    (2)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  4. Berkley® 2" Floating Flicker Lure

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  1. Berkley® 2 1/2" Floating Flicker Lure

    5 stars
    (6)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  2. Mack's® Walleye Pop® Rig

     
    Buyer's Club $2.78 Non-Member $3.09

    In Stock

  3. Rebel® Minnow 3 1/2" Lure

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  4. Berkley® Gulp! Alive! Attractant ReCharge Liquid

    5 stars
    (1)
    Buyer's Club $3.86 Non-Member $4.29

    In Stock

193-240 of 550
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Find top brands for Fishing Lures such as Berkley, Rapala, Northland Tackle, Storm, Zoom, Clam and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® Scatter Rap® Crank #5 Shallow Lure

Item # WX2-615536

Buyer's Club $7.82 Non-Member $8.69

Add to Wishlist

Rapala® Scatter Rap® Crank #5 Shallow Lure. Rapala's latest and greatest, with new evasive swim action!

The erratic Scatter Rap® perfectly mimics a spooked bait fish fleeing attack... but unlike in nature, this one doesn't get away. Rapala® starts with the classic balsa body shape, then adds their new Scatter Lip to create the most evasive, erratic, aggressive sweeping action ever seen.

Features:

  • 3' running depth
  • Actions: evasive, erratic, floating, non-rattling
  • 2 VMC® black nickel #5 hooks
  • Measures 2"l., weighs 5/16 oz.

State Color, as available in the Shopping Cart.

Rapala® 2 3/4" X - Rap Pop Lure

Item # WX2-226311

5 stars
Buyer's Club $8.99 Non-Member $9.99

Add to Wishlist

Rapala® 2 3/4" X - Rap Pop Lure brings X - Rap attitude and action to topwater!

Big poppin'. Big splashin'. Big bassin'. The X-Rap Pop gets loud and gets bites. Starting in a tail down position, its arched body shape sets lure up for a large kerplunk-pop and splash with every snap... even the slightest tug and the X-Pop comes to life! Internal long cast mechanism allows you to fish vast amounts of water without changing spots.

  • 2 3/4" long, weighs 3/8 oz.
  • Textured translucent body, internal holographic foil, and 3D holographic eyes for realistic looks
  • Internal rattle adds to the noise and commotion
  • Two #5 VMC® black nickel hooks
  • Flash feather teaser tail.

Rapala® Scatter Rap® Crank #5 Deep Lure

Item # WX2-615535

Buyer's Club $7.82 Non-Member $8.69

Add to Wishlist

Rapala® Scatter Rap® Crank #5 Deep Lure. Rapala's latest and greatest, with new evasive swim action!

The erratic Scatter Rap® Crank #5 Deep Lure perfectly mimics a spooked bait fish fleeing attack... but unlike in nature, this one doesn't get away. Rapala starts with the classic balsa body shape, then adds their new Scatter Lip to create the most evasive, erratic, aggressive sweeping action ever seen.

Features:

  • 10' running depth
  • Actions: evasive, erratic, floating, non-rattling
  • 2 VMC® black nickel #5 hooks
  • Measures 2" l., weighs 5/16 oz.

State Color, as available in the Shopping Cart.

Rapala® Shallow Shad Rap® SSR05 Lure

Item # WX2-201990

5 stars
Buyer's Club $7.19 Non-Member $7.99 Compare at $11.95

Add to Wishlist

Rapala® Shallow Shad Rap® Lures.

The Shallow version of Rapala®'s legendary Shad Rap® line of lures, ideal for fishing skinny waters. If you're twitching, casting or slow trolling, the Shallow Shad Rap can't be beat. 

  • Running Depth: 3'-6'
  • Body Length: 2"
  • Weight: 3/16 oz.
  • Hooks: Two #6
State Color, as available in the Shopping Cart. Order ONLINE Now!

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