Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

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  1. 3-Pk. Storm™ WildEye® Live Perch Lures

    5 stars
    (5)
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  2. Rapala® X - Rap® Jointed Shad XJS13 Lure

     
    Buyer's Club $12.14 Non-Member $13.49 Compare at $17.99

    In Stock

  3. Live Target® Squarebill Crawfish Lure

     
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  4. Rapala® 3 1/2" Bleeding Deep Tail Dancer Lure

     
    Buyer's Club $9.44 Non-Member $10.49

    In Stock

  1. 8-Pk. Berkley® PowerBait® Crazy Legs Chigger Craw Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  2. 5-Pk. Berkley® Powerbait® Pre-rigged Swim Shad Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  3. Northland® Gum-Drop Sting'N' Floater, 2-Pk.

     
    Buyer's Club $4.04 Non-Member $4.49

    In Stock

  4. 15 - Pk. Yum® 4" F2 Walleye Grubs

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  1. Zoom® 3 1/4" Fat Albert Grub Baits, 10 - Pk.

    5 stars
    (1)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  2. Zoom® 3" Swimmin' Chunk Baits, 10 - Pk.

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  3. Rapala® 4 3/8" Clackin' Minnow Lure

     
    Buyer's Club $13.04 Non-Member $14.49

    In Stock

  4. 10-Pk. Northland Fishing Tackle® Impulse® Bro's Bloodworm™ Tail Soft Bait

     
    Buyer's Club $2.96 Non-Member $3.29

    In Stock

  1. 10 - Pk. Berkley® PowerBait 1 1/2" Atomic Pulse Tubes

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  2. 12-Pk. Trigger X® 1" Minnow Lures

     
    Play Video
    Buyer's Club $2.87 Non-Member $3.19

    In Stock

  3. Storm® Arashi Silent Square Lip #3 Lure

     
    Buyer's Club $7.82 Non-Member $8.69

    In Stock

  4. Rapala® 3 1/2" Tail Dancer Lure

     
    Buyer's Club $9.89 Non-Member $10.99

    In Stock

  1. Berkley® Powerbait® Biodegradable Trout Nibble Bait, 1.75-oz. Jar

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  2. Strike King® Mini Pro-buzz™ Buzzbait

     
    Buyer's Club $2.60 Non-Member $2.89

    In Stock

  3. Rapala® Bleeding Shad Rap® Lure

     
    Buyer's Club $6.56 Non-Member $7.29

    In Stock

  4. Windel's® 9" Musky Harasser Lure

     
    Buyer's Club $11.24 Non-Member $12.49 Compare at $13.99

    In Stock

  1. Mepps® Timber Doodle, 1/2 oz.

     
    Buyer's Club $6.20 Non-Member $6.89 Compare at $10.49

    In Stock

  2. Salmo® Bullhead 3 1/4" Lure

     
    Buyer's Club $7.19 Non-Member $7.99 Compare at $8.44

    In Stock

  3. Live Target® 2 7/8" Golden Shiner Lure

     
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  4. JB Lures Walleye Ice Kit 5 - Pk

     
    Buyer's Club $10.79 Non-Member $11.99

    In Stock

  1. Zoom® 3" Ultra Vibe Speed Craw Baits, 12 - Pk.

     
    Buyer's Club $4.04 Non-Member $4.49

    In Stock

  2. Zoom® 4" Super Hog Bait, 10 - Pk.

     
    Buyer's Club $4.04 Non-Member $4.49

    In Stock

  3. 10-Pk. Mister Twister® 2 1/2" Sassy Shad® Lures

    5 stars
    (3)
    Buyer's Club $2.24 Non-Member $2.49

    In Stock

  4. 2-Pk. Berkley® Havoc Sick Fish Bait

     
    Buyer's Club $3.05 Non-Member $3.39

    In Stock

  1. 12 - Pk. Berkley® Gulp! Floating Minnows

    5 stars
    (1)
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  2. 3 - Pk. Storm™ WildEye® Live Pike Lures

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  3. Northland® Live Forage® Rippin' Shad, 1 1/2"

     
    Buyer's Club $6.29 Non-Member $6.99

    In Stock

  4. Northland Fishing Tackle® 1" Impulse Mayfly, 8-pack

    4 stars
    (2)
    Buyer's Club $3.05 Non-Member $3.39

    In Stock

  1. Smithwick® Suspending Rattlin' Rough® Lure

     
    Buyer's Club $5.84 Non-Member $6.49 Compare at $7.20

    In Stock

  2. Rapala® X-Rap® Prop Lure

    5 stars
    (1)
    Buyer's Club $10.34 Non-Member $11.49

    In Stock

  3. 2-Pk. Lindy® Little Nipper Jigs

     
    Buyer's Club $1.97 Non-Member $2.19

    In Stock

  4. Rapala® Mini Fat Rap® Lure

     
    Buyer's Club $4.76 Non-Member $5.29

    In Stock

  1. 8-Pk. Clam™ 1 1/4" Maki Fishing Bait

     
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  2. 15-Pk. Berkley® PowerBait® Ribbontail Grub Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  3. Rebel® Bumble Bug™ Lure

     
    Buyer's Club $4.94 Non-Member $5.49

    In Stock

  4. 55-Pk. Berkley® Powerbait® 1" Honey Worm Bait

     
    Buyer's Club $3.86 Non-Member $4.29

    In Stock

  1. 15 - Pk. Yum® 3" F2 Walleye Grubs

    5 stars
    (2)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  2. Strike King® Micro-King™ Spinnerbait

     
    Buyer's Club $1.97 Non-Member $2.19

    In Stock

  3. Rapala® 2 3/4" Clackin' Minnow Lure

     
    Buyer's Club $10.79 Non-Member $11.99

    In Stock

  4. 3 - Pk. Storm™ WildEye® Live Walleye Lures

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  1. 10-Pk. Mister Twister® 3" Sassy Shad® Lures

    5 stars
    (1)
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  2. Rapala® 2 1/2" Clackin' Rap Lure

     
    Buyer's Club $10.79 Non-Member $11.99

    In Stock

  3. Booyah® Pond Magic™ Buzz

    5 stars
    (3)
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  4. 12 - Pk. Trigger X® 4" Swimming Grub Lures

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

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Find top brands for Fishing Lures such as Berkley, Rapala, Northland Tackle, Storm, Zoom, Clam and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® Scatter Rap® Crank #5 Shallow Lure

Item # WX2-615536

Buyer's Club $7.82 Non-Member $8.69

Add to Wishlist

Rapala® Scatter Rap® Crank #5 Shallow Lure. Rapala's latest and greatest, with new evasive swim action!

The erratic Scatter Rap® perfectly mimics a spooked bait fish fleeing attack... but unlike in nature, this one doesn't get away. Rapala® starts with the classic balsa body shape, then adds their new Scatter Lip to create the most evasive, erratic, aggressive sweeping action ever seen.

Features:

  • 3' running depth
  • Actions: evasive, erratic, floating, non-rattling
  • 2 VMC® black nickel #5 hooks
  • Measures 2"l., weighs 5/16 oz.

State Color, as available in the Shopping Cart.

Rapala® 2 3/4" X - Rap Pop Lure

Item # WX2-226311

5 stars
Buyer's Club $8.99 Non-Member $9.99

Add to Wishlist

Rapala® 2 3/4" X - Rap Pop Lure brings X - Rap attitude and action to topwater!

Big poppin'. Big splashin'. Big bassin'. The X-Rap Pop gets loud and gets bites. Starting in a tail down position, its arched body shape sets lure up for a large kerplunk-pop and splash with every snap... even the slightest tug and the X-Pop comes to life! Internal long cast mechanism allows you to fish vast amounts of water without changing spots.

  • 2 3/4" long, weighs 3/8 oz.
  • Textured translucent body, internal holographic foil, and 3D holographic eyes for realistic looks
  • Internal rattle adds to the noise and commotion
  • Two #5 VMC® black nickel hooks
  • Flash feather teaser tail.

Rapala® Scatter Rap® Crank #5 Deep Lure

Item # WX2-615535

Buyer's Club $7.82 Non-Member $8.69

Add to Wishlist

Rapala® Scatter Rap® Crank #5 Deep Lure. Rapala's latest and greatest, with new evasive swim action!

The erratic Scatter Rap® Crank #5 Deep Lure perfectly mimics a spooked bait fish fleeing attack... but unlike in nature, this one doesn't get away. Rapala starts with the classic balsa body shape, then adds their new Scatter Lip to create the most evasive, erratic, aggressive sweeping action ever seen.

Features:

  • 10' running depth
  • Actions: evasive, erratic, floating, non-rattling
  • 2 VMC® black nickel #5 hooks
  • Measures 2" l., weighs 5/16 oz.

State Color, as available in the Shopping Cart.

Rapala® Shallow Shad Rap® SSR05 Lure

Item # WX2-201990

5 stars
Buyer's Club $7.19 Non-Member $7.99 Compare at $11.95

Add to Wishlist

Rapala® Shallow Shad Rap® Lures.

The Shallow version of Rapala®'s legendary Shad Rap® line of lures, ideal for fishing skinny waters. If you're twitching, casting or slow trolling, the Shallow Shad Rap can't be beat. 

  • Running Depth: 3'-6'
  • Body Length: 2"
  • Weight: 3/16 oz.
  • Hooks: Two #6
State Color, as available in the Shopping Cart. Order ONLINE Now!

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