Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

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  1. 2-Pk. Lindy Little Nipper Jigs

     
    Buyer's Club $1.97 Non-Member $2.19

    In Stock

  2. 3-Pk. of Storm WildEye Live Baby Bass Lures

     
    Buyer's Club $5.93 Non-Member $6.59

    In Stock

  3. Rapala® Skitter Prop Freshwater Lure

     
    Buyer's Club $8.45 Non-Member $9.39

    In Stock

  4. Rebel® Teeny Wee Frog Lure

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  1. Berkley® PowerBait® Power Grub Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  2. Berkley® PowerBait® Chigger Craw Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  3. Culprit® Worm Bait, 10" Size, 10 - Pk.

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  4. Rapala® X - Rap® Saltwater SXR14 Lure

     
    Buyer's Club $12.59 Non-Member $13.99 Compare at $17.99

    In Stock

  1. Rapala® 2 3/4" Tail Dancer Lure

     
    Buyer's Club $9.44 Non-Member $10.49

    In Stock

  2. Rapala® 2 3/4" X - Rap Pop Lure

    5 stars
    (2)
    Buyer's Club $8.99 Non-Member $9.99

    In Stock

  3. Rapala® Shad Rap® RS Lure

     
    Buyer's Club $5.57 Non-Member $6.19

    In Stock

  4. 15 - Pk. Yum® 3" F2 Walleye Grubs

    5 stars
    (2)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  1. Musky Mania® Sneaky Pete Bait

     
    Buyer's Club $11.69 Non-Member $12.99 Compare at $14.99

    In Stock

  2. Booyah® Blade Double Spinnerbait

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  3. 3-Pk. Storm™ WildEye® Live Sunfish Lures

    5 stars
    (1)
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  4. Rapala® 4 3/8" Deep Tail Dancer Lure

     
    Buyer's Club $9.89 Non-Member $10.99

    In Stock

  1. Berkley® Schooling Rig Kit

     
    Buyer's Club $15.29 Non-Member $16.99

    In Stock

  2. 8 - Pk. Berkley® 4" Havoc Craw Fatty Lures

    5 stars
    (1)
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  3. 6 - Pk. Berkley® 5" Havoc Grass Pig Lures

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  4. Mepps® Magnum Musky Killer

     
    Buyer's Club $13.49 Non-Member $14.99 Compare at $18.49

    In Stock

  1. Storm® Rattle Tot™ Lure, 2 1/4" 3/8-oz.

     
    Buyer's Club $6.02 Non-Member $6.69

    In Stock

  2. Rapala® X-Rap® Jerkbait Lure

     
    Buyer's Club $8.99 Non-Member $9.99

    In Stock

  3. Zoom® 4" Super Hog Bait, 10 - Pk.

     
    Buyer's Club $4.04 Non-Member $4.49

    In Stock

  4. Zoom® 5 1/4" Baby Brush Hog Baits, 12 - Pk.

     
    Buyer's Club $4.04 Non-Member $4.49

    In Stock

  1. YUM® YUMbrella Tripod 3-wire Money Fry Umbrella Rig

     
    Buyer's Club $6.29 Non-Member $6.99

    In Stock

  2. Snag Proof® 1/2 - oz. Bobby's Perfect Frog Lure

     
    Buyer's Club $8.99 Non-Member $9.99

    In Stock

  3. Rapala® 3 1/2" Deep Tail Dancer Lure

     
    Buyer's Club $9.44 Non-Member $10.49

    In Stock

  4. 2-Pk. Berkley® Havoc Sick Fish Bait

     
    Buyer's Club $3.05 Non-Member $3.39

    In Stock

  1. Berkley® Gulp! Alive! Crickets

     
    Buyer's Club $5.93 Non-Member $6.59 Compare at $6.79

    In Stock

  2. Berkley® Gulp! Alive! Maggots

    3 stars
    (2)
    Buyer's Club $5.93 Non-Member $6.59 Compare at $6.79

    In Stock

  3. Berkley® Gulp! Alive! Corn Bait, 2.2-oz. Jar

     
    Buyer's Club $5.84 Non-Member $6.49

    In Stock

  4. 10-Pk. Berkley® Gulp! Killer Crawler Bait

     
    Buyer's Club $5.84 Non-Member $6.49

    In Stock

  1. Salmo® 2" Hornet Lure

     
    Buyer's Club $7.19 Non-Member $7.99 Compare at $8.48

    In Stock

  2. Storm™ 10" Kickin' Minnow Lure

     
    Buyer's Club $8.99 Non-Member $9.99

    In Stock

  3. Clam™ Polli 7/8" Fishing Micro Bait

     
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  4. Mepps Aglia Spinnerbait

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  1. Zoom® 8" Magnum Lizard Baits, 9 - Pk.

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  2. Mepps Black Fury Dressed Spinnerbait

    5 stars
    (1)
    Buyer's Club $4.58 Non-Member $5.09

    In Stock

  3. Booyah® Baby Boo™ Jig

     
    Buyer's Club $2.24 Non-Member $2.49

    In Stock

  4. Northland® Live Forage® Weedless Spoon, 1/2 - oz.

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  1. 42-Pk. Berkley® Gulp! 1" Mini Earthworms

     
    Buyer's Club $4.04 Non-Member $4.49

    In Stock

  2. Terminator® Super Stainless Spinnerbait, 3/8 oz.

     
    Buyer's Club $5.84 Non-Member $6.49 Compare at $6.99

    In Stock

  3. Zoom® 4 1/4" Fluke Baits, 10 - Pk.

    5 stars
    (1)
    Buyer's Club $2.24 Non-Member $2.49

    In Stock

  4. Lindy® 1/8 oz. Watsit Jig

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  1. 3-Pk. Storm™ WildEye® Live Perch Lures

    5 stars
    (5)
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  2. Storm™ Thunderstick® Madflash 4 3/8" Lure, AJM601

    5 stars
    (1)
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  3. Storm™ Deep Thunderstick® Madflash 4 3/8" Chrome Yellow Perch Lure

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  4. Storm™ Hot N' Tot® 2" Madflash Lure, HM598 - HM601

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

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Find top brands for Fishing Lures such as Berkley, Rapala, Northland Tackle, Storm, Zoom, Clam and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® X - Rap® Jointed Shad XJS13 Lure

Item # WX2-202002

Buyer's Club $12.14 Non-Member $13.49 Compare at $17.99

Add to Wishlist

Rapala® X - Rap® Jointed Shad Lures

Everything you love about the popular X-Rap® series... the perfect size, the perfect 3-D shape... with exaggerated action of a jointed body for a slower retrieve that triggers bites from even the most sluggish and finnicky of fish. Near-neutral buoyancy, with a slight rise, provides a very natural "wounded minnow" actin. Combined with the X-Rap finish, no fish is safe.

  • 4'-8' running depth
  • 5 1/4" body length
  • Weighs 1 5/8 ozs.
  • Two #2 hooks.

State Color, as available in the Shopping Cart.

Rapala® X-Rap® CountDown Lure

Item # WX2-296599

Buyer's Club $10.34 Non-Member $11.49

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® X-Rap® CountDown Lure. For fish, it's the final countdown.

X-Rap® CountDown Lures combine the famous action of the X-Rap with Rapala®'s innovative CountDown technique, letting you fish at any depth consistently! The X-Rap CountDown Lure swims with a strong rolling action on the retrieve and flutter down on the pause. Flat sides create a hard flash. Precision construction makes for consistent sink rates. Your choice of color and size.

State Model and Color, as available in the Shopping Cart.

Model XRCD05:
  • Size: 2"
  • Running Depth: 2-4'
  • Weight: 1/8 oz.
  • Hooks: Two #10
Model XRCD07:
  • Size: 2 3/4"
  • Running Depth: 3-5'
  • Weight: 3/8 oz.
  • Hooks: Two #6

Rapala® Shallow Shad Rap® Lure

Item # WX2-294223

Buyer's Club $6.56 Non-Member $7.29

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Shallow Shad Rap® Lures.

The Shallow version of Rapala®'s legendary Shad Rap® line of lures, ideal for fishing skinny waters. If you're twitching, casting or slow trolling, the Shallow Shad Rap can't be beat. Take a look at the chart below to find the one that works for you!

Stock No. SSR05:

  • Running Depth: 3'-6'
  • Body Length: 2"
  • Weight: 3/16 oz.
  • Hooks: Two #6

Stock No. SSR07:

  • Running Depth: 4'-6'
  • Body Length: 2 3/4"
  • Weight: 1/4 oz.
  • Hooks: Two #5

Stock No. SSR09:

  • Running Depth: 6'-8'
  • Body Length: 3 1/2"
  • Weight: 3/8 oz.
  • Hooks: Two #3

State Size, as available in the Shopping Cart. Order ONLINE Today!

Rapala® Bleeding Jointed Shad Rap® Lure

Item # WX2-296593

Buyer's Club $5.57 Non-Member $6.19

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Bleeding Jointed Shad Rap® Lure. Simply irresistible.

The Bleeding Jointed Shad Rap® combines Rapala®'s classic jointed wide wobble action with "bleeding" gills, lips and hooks to create an irresistible wounded baitfish. Lots of sizes and colors, your pick.

State Model and Color, as available in the Shopping Cart.

Model JSR04:
  • Body Length: 1 1/2"
  • Running Depth: 4-6'
  • Weight: 3/16 oz.
  • Hooks: #8 and #10
Model JSR05:
  • Body Length: 2"
  • Running Depth: 6-13'
  • Weight: 1/4 oz.
  • Hooks: #6 and #7
Model JSR07:
  • Body Length: 2 3/4"
  • Running Depth: 7-15'
  • Weight: 1/2 oz.
  • Hooks: Two #4

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