Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Bait and Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

Grid List
Sort By:
145-192 of 408
Show:
Pages:
  1. 2
  2. 3
  3. 4
  4. 5
  5. 6
9
  1. 6-Pk. Berkley® Gulp! Ripple Shad Bait

     
    Non-Member $6.49 Buyer's Club $5.84
  2. 10-Pk. Berkley® Gulp! Killer Crawler Bait

     
    Non-Member $6.49 Buyer's Club $5.84
  3. Rapala BX Jointed Minnow Lure

     
    Non-Member $10.69 Buyer's Club $9.62
  4. Rapala® Rattl'n Rapala® Lure

     
    Was $4.89 Non-Member $4.39 Buyer's Club $3.95
  1. Blue Fox Vibrax® 2" Spinnerbait

    5 stars
    (3)
    Non-Member $5.99 Buyer's Club $5.39
  2. 6-Pk. Berkley® Havoc® Smash Tube Bait

     
    Non-Member $3.09 Buyer's Club $2.78
  3. Rapala 2 3/4" Bleeding Deep Tail Dancer Lure

     
    Non-Member $10.49 Buyer's Club $9.44
  4. Rapala 3 1/2" Bleeding Deep Tail Dancer Lure

     
    Non-Member $10.49 Buyer's Club $9.44
  1. Mepps® Magnum Musky Killer

     
    Compare at $18.49 Non-Member $14.99 Buyer's Club $13.49

    You Save $5.00 (27%)

  2. Live Target® 2 7/8" Yellow Perch Lure, Dives 6 - 8'

     
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!
  3. Live Target® 2 1/4" Pumpkinseed Flat - sided Crankbait, Dives 5 - 6'

     
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!
  4. Storm Arashi Rattling Deep #10 Lure

     
    Non-Member $8.69 Buyer's Club $7.82
  1. Berkley® PowerBait® Rib Worm Bait

     
    Non-Member $4.79 Buyer's Club $4.31
  2. Northland® Gum-Drop Sting'N' Floater, 2-Pk.

     
    Non-Member $4.49 Buyer's Club $4.04
  3. Salmo® 1 3/4" Hornet Lure

     
    Compare at $7.99 Non-Member $7.49 Buyer's Club $6.74

    You Save $1.25 (16%)

  4. 5-Pk. Northland® Super-Glo® Jigs, 1/8-oz.

    5 stars
    (1)
    Non-Member $3.49 Buyer's Club $3.14
  1. Atlas - Mike's® Spawn Sacs

     
    Non-Member $4.99 Buyer's Club $4.49
  2. Live Target® 2 7/8" Golden Shiner Lure

    5 stars
    (1)
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!
  3. Live Target® 3 5/8" Yellow Perch Lure, Dives 7 - 10'

     
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!
  4. 12-Pk. Trigger X® 1 1/2" Mustache Worm Lures

     
    Play Video
    Non-Member $3.19 Buyer's Club $2.87
  1. Berkley® Gulp! Alive! Maggot Bait, 2.2-oz. Jar

    5 stars
    (1)
    Non-Member $6.49 Buyer's Club $5.84
  2. 6 - Pk. Berkley® 5" Havoc Grass Pig Lures

     
    Non-Member $3.49 Buyer's Club $3.14
  3. Berkley® 2" Floating Flicker Lure

    5 stars
    (1)
    Non-Member $3.99 Buyer's Club $3.59
  4. Snag Proof® 1/4 - oz. Deadly Worm Lure

     
    Non-Member $4.99 Buyer's Club $4.49
  1. Rapala® 2 3/4" X - Rap Pop Lure

    5 stars
    (2)
    Non-Member $9.99 Buyer's Club $8.99
  2. 10-Pk. Mister Twister® 3" Sassy Shad® Lures

    5 stars
    (1)
    Non-Member $2.99 Buyer's Club $2.69
  3. 2 - Pk. Northland® Weed Weasel

     
    Non-Member $3.49 Buyer's Club $3.14
  4. Live Target Floating Field Mouse Lure

     
    Non-Member $10.99 Buyer's Club Discount Applied at Checkout!
  1. 10 - Pk. Berkley® Gulp! 6" Nightcrawlers

     
    Non-Member $5.99 Buyer's Club $5.39
  2. Berkley® Gulp! Shad Guts

    5 stars
    (1)
    Non-Member $5.99 Buyer's Club $5.39
  3. Berkley® Gulp! Corn Bait, 1.5-oz. Jar

     
    Non-Member $4.79 Buyer's Club $4.31
  4. Northland® Live Forage® Weedless Spoon, 1/2 - oz.

     
    Non-Member $4.99 Buyer's Club $4.49
  1. Rapala® 2 3/4" Clackin' Minnow Lure

     
    Non-Member $11.99 Buyer's Club $10.79
  2. Terminator® T - 1 Series Spinnerbait, 3/8 oz.

    5 stars
    (1)
    Compare at $10.45 Non-Member $9.99 Buyer's Club $8.99

    You Save $1.46 (14%)

  3. Rapala® 4 3/8" Clackin' Minnow Lure

     
    Non-Member $14.49 Buyer's Club $13.04
  4. 9-Pk. Mr. Twister 5" Curly Tail Soft Plastic Grub Bait

     
    Non-Member $4.39 Buyer's Club $3.95
  1. JB Lures Size 10 8 - Pc. Panfish Ice Fishing Kit

    4 stars
    (1)
    Non-Member $9.99 Buyer's Club $8.99
  2. Berkley® PowerBait® Chigger Craw Bait

     
    Non-Member $4.79 Buyer's Club $4.31
  3. 13-Pk. Berkley® PowerBait® Power Lizard Bait

     
    Non-Member $4.79 Buyer's Club $4.31
  4. Blue Fox Vibrax® 1 1/4" Spinnerbait

    4 stars
    (3)
    Non-Member $4.99 Buyer's Club $4.49
  1. 10-Pk. Berkley® PowerBait® Power Tube Bait

     
    Non-Member $4.79 Buyer's Club $4.31
  2. JB Lures Walleye Ice Kit 5 - Pk

     
    Non-Member $11.99 Buyer's Club $10.79
  3. Culprit® Worm Bait, 6" Size, 18 - Pk.

     
    Non-Member $4.99 Buyer's Club $4.49
  4. Musky Mania® 10" Jake Crank Bait

     
    Compare at $21.99 Non-Member $17.49 Buyer's Club $15.74

    You Save $6.25 (28%)

  1. Strike King Mini Pro-buzz Buzzbait

     
    Non-Member $2.89 Buyer's Club $2.60
  2. Live Target 2 1/4" Frog Hollow Body Surface Lure

     
    Non-Member $10.49 Buyer's Club Discount Applied at Checkout!
  3. Mack's Smile Blade Slow Death Rig

     
    Non-Member $2.99 Buyer's Club $2.69
  4. Terminator® Super Stainless Spinnerbait, 3/8 oz.

     
    Compare at $6.99 Non-Member $6.49 Buyer's Club $5.84

    You Save $1.15 (16%)

145-192 of 408
Show:
Pages:
  1. 2
  2. 3
  3. 4
  4. 5
  5. 6
9

Find top brands for Fishing Lures such as Berkley, Rapal, Northland Tackle, Storm and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® X-Rap® CountDown Lure

Item # WX2-296599

Non-Member $11.49 Buyer's Club $10.34

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® X-Rap® CountDown Lure. For fish, it's the final countdown.

X-Rap® CountDown Lures combine the famous action of the X-Rap with Rapala®'s innovative CountDown technique, letting you fish at any depth consistently! The X-Rap CountDown Lure swims with a strong rolling action on the retrieve and flutter down on the pause. Flat sides create a hard flash. Precision construction makes for consistent sink rates. Your choice of color and size.

State Model and Color, as available in the Shopping Cart.

Model XRCD05:
  • Size: 2"
  • Running Depth: 2-4'
  • Weight: 1/8 oz.
  • Hooks: Two #10
Model XRCD07:
  • Size: 2 3/4"
  • Running Depth: 3-5'
  • Weight: 3/8 oz.
  • Hooks: Two #6

Rapala® Mini Fat Rap® Lure

Item # WX2-296594

Non-Member $5.29 Buyer's Club $4.76

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Mini Fat Rap® Lure. Finicky fish? Not to worry.

When professional crankbait anglers encounter weary fish on open water, they reach for their lightweight outfit and tie on a Mini Fat Rap®. Why? Simple... it's because the tight swimming action of the balsa Lure has proved effective for stingy trout and panfish. Lots of colors, you pick.

State Color, as available in the Shopping Cart.

  • Size: 1 1/2"
  • Running Depth: 3-6'
  • Weight: 1/8 oz.
  • Hooks: Two #12

Rapala® Bleeding Shad Rap® Lure

Item # WX2-296578

Non-Member $7.29 Buyer's Club $6.56

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Bleeding Shad Rap® Lure, the ultimate injured minnow "look-alike"!

Bleeding gills, red lips and red hooks combine with Rapala®'s signature "wounded minnow" wobble to create a look and movement fish just can't resist. Balsa wood construction with diving lip. VMC hooks are hand-tuned and tank-tested. Lots of sizes and colors.

State Model and Color, as available in the Shopping Cart.

Model SR05B:
  • Body Length: 2"
  • Running Depth: 4-9'
  • Weight: 3/16 oz.
  • Hooks: Two #6
Model SR06B:
  • Body Length: 2 1/2"
  • Running Depth: 5-10'
  • Weight: 1/4 oz.
  • Hooks: Two #6
Model SR07B:
  • Body Length: 2 3/4"
  • Running Depth: 5-11'
  • Weight: 5/16 oz.
  • Hooks: Two #5
Model SR08B:
  • Body Length: 3 1/8"
  • Running Depth: 8-15'
  • Weight: 3/8 oz.
  • Hooks: Two #3
Model SR09B:
  • Body Length: 3 1/2"
  • Running Depth: 8-15'
  • Weight: 9-16 oz.
  • Hooks: Two #3

Rapala Scatter Rap CountDown Lure #07

Item # WX2-292875

Non-Member $7.99 Buyer's Club $7.19

Add to Wishlist

Rapala® Scatter Rap® CountDown Lure sinks perfectly, looks great, moves like no other.

The erratic Scatter Rap® CountDown perfectly mimics a spooked baitfish fleeing attack... but unlike in nature, this one doesn't get away. Rapala® starts with the classic balsa body shape, then adds their new Scatter Lip... so whether you cast and count down or troll it, it moves with aggressive, evasive, erratic sweeping action. Lots of colors to choose from.

  • Running Depth: 6-9'
  • Length: 2 3/4"
  • Actions: Evasive, erratic, sinking, non-rattling
  • Target Species: Gamefish
  • Terminal: Two VMC black nickel #7 hooks
  • Technique: Cast or trolled
  • Weight: 1/4 oz.
State Color, as available in the Shopping Cart. Order Today!

Join or Renew The Sportsman’s Guide Buyer’s Club® Today!

$29.99 per year   • Save up to 10% on purchases every day.
Join Renew More Info