Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

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  1. Live Target® 3" Threadfin Shad Lures

     
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  2. Live Target® 3 5/8" Yellow Perch Lure, Dives 3 - 5'

     
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  3. Live Target® 2 1/4" Bluegill Lure, Dives 5 - 6'

     
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  4. Acme® Kastmaster® Lure, 1/12 oz, Chrome

     
    Buyer's Club $4.04 Non-Member $4.49 Compare at $4.89

    In Stock

  1. 5 - Pk. Mister Twister® 3" Hawg Frawg® Lures

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  2. Musky Mania® Double Trouble Bait

     
    Buyer's Club $13.94 Non-Member $15.49 Compare at $17.49

    In Stock

  3. 3-Pk. Storm™ WildEye® Live Perch Lures

    5 stars
    (5)
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  4. Berkley® PowerBait® Power Grub Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  1. Berkley® Gulp! Alive Waxie Bait

     
    Buyer's Club $5.84 Non-Member $6.49

    In Stock

  2. Berkley® Gulp!® Catfish Dough

     
    Buyer's Club $5.84 Non-Member $6.49

    In Stock

  3. 3 - Pk. Storm™ WildEye® Live Goby Lures

    5 stars
    (1)
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  4. 2-Pk. VMC® Rigged Wax Tails

    3 stars
    (1)
    Buyer's Club $1.88 Non-Member $2.09

    In Stock

  1. Rapala® Skitter Pop® Lure

     
    Buyer's Club $8.81 Non-Member $9.79

    In Stock

  2. Live Target® Frog Popper Lure

     
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  3. 2-Pk. Mister Twister® 3" 1/4-oz. Meeny Spin Jig Head & Lure Combos

     
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  4. Lindy® Toad with #12 Hook, 2 - Pk.

    1 stars
    (1)
    Buyer's Club $2.24 Non-Member $2.49

    In Stock

  1. 42-Pk. Berkley® Gulp! 1" Mini Earthworms

     
    Buyer's Club $4.04 Non-Member $4.49

    In Stock

  2. 2" Northland® Mini Live - Forage® Swimbait, 1/8 - oz.

    4 stars
    (1)
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  3. Snag Proof® Hawg Dawg Lures

    4 stars
    (2)
    Buyer's Club $4.04 Non-Member $4.49 Compare at $4.99

    In Stock

  4. Berkley® Havoc Juice Worm Bait

     
    Buyer's Club $3.05 Non-Member $3.39

    In Stock

  1. 8 - Pk. Berkley® 4" Havoc Craw Fatty Lures

    5 stars
    (1)
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  2. Live Target® 2 9/16" Bluegill Lipless Crankbait

    5 stars
    (1)
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  3. Terminator® Super Stainless Spinnerbait, 1/2 oz.

     
    Buyer's Club $5.84 Non-Member $6.49 Compare at $6.99

    In Stock

  4. Musky Mania® Squirrely Jake Bait

     
    Buyer's Club $12.59 Non-Member $13.99 Compare at $16.99

    In Stock

  1. Clam™ Duckbill Ice Fishing Drop Jig

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  2. Snag Proof® Mini Minnow Lure

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  3. Musky Mania® 8" Jake Crank Bait

     
    Buyer's Club $13.49 Non-Member $14.99 Compare at $18.99

    In Stock

  4. JB Lures Size 10 8 - Pc. Panfish Ice Fishing Kit

    4 stars
    (1)
    Buyer's Club $8.99 Non-Member $9.99

    In Stock

  1. Lindy® 3/16 - oz. Frostee Spoon

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  2. Mepps® Magnum Musky Killer

     
    Buyer's Club $13.49 Non-Member $14.99 Compare at $18.49

    In Stock

  3. Rapala® Countdown® Lure

     
    Buyer's Club $7.19 Non-Member $7.99 Compare at $8.72

    In Stock

  4. Yamamoto® Flappin' Hawg

     
    Buyer's Club $6.02 Non-Member $6.69

    In Stock

  1. Clam™ Maggot Drop Ice Fishing Jig

     
    Buyer's Club $2.87 Non-Member $3.19

    In Stock

  2. Rapala® Ultra Light Crank Lure

     
    Buyer's Club $5.57 Non-Member $6.19

    In Stock

  3. Storm™ Deep Thunderstick® Madflash UV Bright 4 3/8" Lure

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  4. 10 - Pk. Mister Twister® Exude 4" Curly Tail Lures

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  1. Rapala® 3 1/2" Deep Tail Dancer Lure

     
    Buyer's Club $9.44 Non-Member $10.49

    In Stock

  2. 2 1/2" Northland® Mini Live - Forage® Swimbait, 1/4 - oz.

    5 stars
    (1)
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  3. 8 - Pk. Strike King® 3" Perfect Plastic KVD Rodent Lures

     
    Buyer's Club $5.84 Non-Member $6.49

    In Stock

  4. Southern Lure® Bassrat® Bait

    5 stars
    (2)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  1. Rebel® Deep Teeny Wee Craw™ Lure

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  2. Berkley® PowerBait® Minnows

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  3. Berkley® PowerBait® Chigger Craw Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  4. 6-Pk. Berkley® Havoc® Smash Tube Bait

     
    Buyer's Club $2.78 Non-Member $3.09

    In Stock

  1. 4-Pk. Northland® Super-Glo® Jigs, 1/4-oz.

    4 stars
    (1)
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  2. 3-Pk. Storm™ WildEye® Live Sunfish Lures

    5 stars
    (1)
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  3. Snag Proof® 1/2 - oz. Moss Master Tournament Frog Lure

     
    Buyer's Club $7.64 Non-Member $8.49

    In Stock

  4. 3 - Pk. Storm™ WildEye® Live Pike Lures

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

145-192 of 627
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