Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

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  1. Rapala® Rattl'n Rapala® Lure

     
    Buyer's Club $3.95 Non-Member $4.39

    In Stock

  2. 3-Pk. Storm™ WildEye® 3" Swim Shad Lures

    5 stars
    (2)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  3. Blue Fox Vibrax® 2" Spinnerbait

    5 stars
    (3)
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  4. Arbogast® Hula Popper™, 3/8 - oz.

     
    Buyer's Club $6.29 Non-Member $6.99

    In Stock

  1. Eagle Claw® TK-CRPPE1 EC Fishing Kit, Crappie

    5 stars
    (1)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $21.99

    In Stock

  2. Live Target® 2 5/8" Frog Hollow Body Surface Lure

     
    Non-Member $10.49 Buyer's Club Discount Applied at Checkout!

    In Stock

  3. Musky Mania® Double Trouble Bait

     
    Buyer's Club $13.94 Non-Member $15.49 Compare at $17.49

    In Stock

  4. 8-Pk. Berkley® Havoc® Beat Shad Bait

     
    Buyer's Club $2.51 Non-Member $2.79

    In Stock

  1. Zoom® 4" Dead Ringer Bait, 10 - Pk.

    4 stars
    (1)
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  2. Booyah® Boo™ Jig

    4 stars
    (2)
    Buyer's Club $2.96 Non-Member $3.29

    In Stock

  3. Panther Martin® Pro Guide Anywhere Spinners, 6-Pk.

     
    Buyer's Club $17.99 Non-Member $19.99

    In Stock

  4. Musky Mania® 6" Jake Crank Bait

    4 stars
    (1)
    Buyer's Club $11.24 Non-Member $12.49 Compare at $15.49

    In Stock

  1. Johnson 2" Beetle Spin'r Bait

     
    Buyer's Club $2.96 Non-Member $3.29

    In Stock

  2. Booyah® Pro Boo Bug™ Lure

    5 stars
    (3)
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  3. Berkley® Powerbait® Crappie Nibble Bait, 1.1-oz. Jar

    5 stars
    (2)
    Buyer's Club $3.95 Non-Member $4.39

    In Stock

  4. Berkley® Schooling Rigs

     
    Buyer's Club $8.54 Non-Member $9.49

    In Stock

  1. Berkley® Gulp! Dough Trout Nugget Bait, 1-oz. Jar

     
    Buyer's Club $6.38 Non-Member $7.09

    In Stock

  2. Musky Innovations 9" UV Reflex Shallow Diver Invader Lure

     
    Buyer's Club $16.64 Non-Member $18.49

    In Stock

  3. 12 - Pk. Berkley® Gulp! Floating Minnows

    5 stars
    (1)
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  4. Rapala® 1 1/2" Ultra Light Minnow

    5 stars
    (3)
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  1. Mr. Crappie Spin Daddy Jig

     
    Buyer's Club $2.78 Non-Member $3.09

    In Stock

  2. 6-Pk. Berkley® Havoc® Smash Tube Bait

     
    Buyer's Club $2.78 Non-Member $3.09

    In Stock

  3. Salmo® 1 3/4" Chubby Darter Lure

     
    Buyer's Club $6.74 Non-Member $7.49 Compare at $7.89

    In Stock

  4. Mepps Aglia Spinnerbait

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  1. 3 - Pk. Storm™ WildEye® 4" Swim Shad Lures

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  2. Live Target Squarebill Crawfish Lure

     
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  3. 15 - Pk. Yum® 3" F2 Walleye Grubs

    5 stars
    (2)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  4. Storm™ Live Kickin' 4" Shad Lure

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  1. Mack's® UV Jigs with Smile Blade

     
    Buyer's Club $2.96 Non-Member $3.29

    In Stock

  2. 3 - Pk. Storm™ WildEye® Live Goby Lures

    5 stars
    (1)
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  3. 7-Pk. Yamamoto D Shad

     
    Buyer's Club $4.85 Non-Member $5.39

    In Stock

  4. Rapala® Flat Rap® Lure

     
    Buyer's Club $8.54 Non-Member $9.49

    In Stock

  1. Berkley® Gulp! Alive! Minnow Heads

     
    Buyer's Club $5.93 Non-Member $6.59 Compare at $6.79

    In Stock

  2. Windel's® 7" Musky Harasser Lure

    4 stars
    (1)
    Buyer's Club $9.44 Non-Member $10.49 Compare at $11.99

    In Stock

  3. Berkley® PowerBait® Ripple Shad Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  4. Mepps Aglia Ultra Lite Spinnerbait

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  1. Rapala® Bleeding Jointed Shad Rap® Lure

     
    Buyer's Club $5.57 Non-Member $6.19

    In Stock

  2. Rapala® DT10 Lure

     
    Buyer's Club $6.29 Non-Member $6.99

    In Stock

  3. 2-Pk. Northland Whistler Jigs®

     
    Buyer's Club $2.78 Non-Member $3.09

    In Stock

  4. Live Target® 3 5/8" Rainbow Smelt Lure, Dives 5 - 7'

     
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  1. Berkley® Gulp! Alive! 1" Minnow Micro Bait

    5 stars
    (2)
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  2. Storm™ 6" Kickin' Minnow Lure

    4 stars
    (1)
    Buyer's Club $4.94 Non-Member $5.49

    In Stock

  3. Mepps® Musky Killer Spinnerbait

    4 stars
    (1)
    Buyer's Club $9.44 Non-Member $10.49 Compare at $13.49

    In Stock

  4. Mack's® Walleye Pop® Rig

     
    Buyer's Club $2.78 Non-Member $3.09

    In Stock

  1. Rapala® Countdown® Lure

     
    Buyer's Club $8.09 Non-Member $8.99

    In Stock

  2. Mepps Aglia Dressed Spinnerbait

     
    Buyer's Club $4.58 Non-Member $5.09

    In Stock

  3. Berkley® Powerbait® Attractant, 8-oz. Bottle

     
    Buyer's Club $3.86 Non-Member $4.29

    In Stock

  4. YUM® YUMbrella Tripod 3-wire Money Fry Umbrella Rig

     
    Buyer's Club $6.29 Non-Member $6.99

    In Stock

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Find top brands for Fishing Lures such as Berkley, Rapala, Northland Tackle, Storm, Zoom, Clam and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® X - Rap® Jointed Shad XJS13 Lure

Item # WX2-202002

Buyer's Club $12.14 Non-Member $13.49 Compare at $17.99

Add to Wishlist

Rapala® X - Rap® Jointed Shad Lures

Everything you love about the popular X-Rap® series... the perfect size, the perfect 3-D shape... with exaggerated action of a jointed body for a slower retrieve that triggers bites from even the most sluggish and finnicky of fish. Near-neutral buoyancy, with a slight rise, provides a very natural "wounded minnow" actin. Combined with the X-Rap finish, no fish is safe.

  • 4'-8' running depth
  • 5 1/4" body length
  • Weighs 1 5/8 ozs.
  • Two #2 hooks.

State Color, as available in the Shopping Cart.

Rapala® X-Rap® CountDown Lure

Item # WX2-296599

Buyer's Club $10.34 Non-Member $11.49

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® X-Rap® CountDown Lure. For fish, it's the final countdown.

X-Rap® CountDown Lures combine the famous action of the X-Rap with Rapala®'s innovative CountDown technique, letting you fish at any depth consistently! The X-Rap CountDown Lure swims with a strong rolling action on the retrieve and flutter down on the pause. Flat sides create a hard flash. Precision construction makes for consistent sink rates. Your choice of color and size.

State Model and Color, as available in the Shopping Cart.

Model XRCD05:
  • Size: 2"
  • Running Depth: 2-4'
  • Weight: 1/8 oz.
  • Hooks: Two #10
Model XRCD07:
  • Size: 2 3/4"
  • Running Depth: 3-5'
  • Weight: 3/8 oz.
  • Hooks: Two #6

Rapala® Shallow Shad Rap® Lure

Item # WX2-294223

Buyer's Club $6.56 Non-Member $7.29

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Shallow Shad Rap® Lures.

The Shallow version of Rapala®'s legendary Shad Rap® line of lures, ideal for fishing skinny waters. If you're twitching, casting or slow trolling, the Shallow Shad Rap can't be beat. Take a look at the chart below to find the one that works for you!

Stock No. SSR05:

  • Running Depth: 3'-6'
  • Body Length: 2"
  • Weight: 3/16 oz.
  • Hooks: Two #6

Stock No. SSR07:

  • Running Depth: 4'-6'
  • Body Length: 2 3/4"
  • Weight: 1/4 oz.
  • Hooks: Two #5

Stock No. SSR09:

  • Running Depth: 6'-8'
  • Body Length: 3 1/2"
  • Weight: 3/8 oz.
  • Hooks: Two #3

State Size, as available in the Shopping Cart. Order ONLINE Today!

Rapala® Bleeding Jointed Shad Rap® Lure

Item # WX2-296593

Buyer's Club $5.57 Non-Member $6.19

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Bleeding Jointed Shad Rap® Lure. Simply irresistible.

The Bleeding Jointed Shad Rap® combines Rapala®'s classic jointed wide wobble action with "bleeding" gills, lips and hooks to create an irresistible wounded baitfish. Lots of sizes and colors, your pick.

State Model and Color, as available in the Shopping Cart.

Model JSR04:
  • Body Length: 1 1/2"
  • Running Depth: 4-6'
  • Weight: 3/16 oz.
  • Hooks: #8 and #10
Model JSR05:
  • Body Length: 2"
  • Running Depth: 6-13'
  • Weight: 1/4 oz.
  • Hooks: #6 and #7
Model JSR07:
  • Body Length: 2 3/4"
  • Running Depth: 7-15'
  • Weight: 1/2 oz.
  • Hooks: Two #4

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