Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

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  1. 18-Pk. Berkley® Gulp! 2 1/2" Minnows

    4 stars
    (5)
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  2. 10 - Pk. Mister Twister® 4" Split Double Tail Lures

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  3. Shakespeare® Catfish Tackle Box Kit

     
    Buyer's Club $15.29 Non-Member $16.99 Compare at $19.99

    In Stock

  4. Berkley® Schooling Rig Kit

     
    Buyer's Club $15.29 Non-Member $16.99

    In Stock

  1. Shakespeare® Children's Hide-A-Hook Accessory Kit

     
    Buyer's Club $13.49 Non-Member $14.99 Compare at $16.99

    In Stock

  2. Road Runner® Reality Shad Buffet Rig Lure

     
    Buyer's Club $5.12 Non-Member $5.69

    In Stock

  3. TriggerX® 1" Wax Tail Baits, 15-Pk.

     
    Play Video
    Buyer's Club $2.87 Non-Member $3.19

    In Stock

  4. LiveTarget® Sucker Trolling Bait, 8 1/4"

     
    Non-Member $27.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  1. Rapala® 3 1/8" Clackin' Rap Lure

     
    Buyer's Club $10.79 Non-Member $11.99

    In Stock

  2. 3 - Pk. Storm™ WildEye® Live Goby Lures

    5 stars
    (1)
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  3. Windel's® 9" Musky Harasser Lure

     
    Buyer's Club $11.24 Non-Member $12.49 Compare at $13.99

    In Stock

  4. 8-Pk. Clam™ 1 1/4" Maki Fishing Bait

     
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  1. Mepps® Aglia® Dressed Spinnerbait

     
    Buyer's Club $4.58 Non-Member $5.09

    In Stock

  2. Berkley® Gulp! Alive! Minnow Assorted Bait Bucket

     
    Buyer's Club $19.79 Non-Member $21.99

    In Stock

  3. Rapala® Shallow Shad Rap® Lure

     
    Buyer's Club $6.56 Non-Member $7.29

    In Stock

  4. 12-Pk. Trigger X® 1 1/2" Mustache Worm Lures

     
    Play Video
    Buyer's Club $2.87 Non-Member $3.19

    In Stock

  1. Terminator® T - 1 Series Spinnerbait, 1/2 oz.

     
    Buyer's Club $8.99 Non-Member $9.99 Compare at $10.45

    In Stock

  2. Live Target® 2 3/8" Golden Shiner Lure

     
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  3. Berkley® Gulp! Alive! 1" Minnow Micro Bait

    5 stars
    (2)
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  4. LiveTarget® Sucker Trolling Bait, 6 1/4"

     
    Non-Member $23.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  1. 12-Pk. Berkley® Gulp! 1" Minnows

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  2. Zoom® 6 3/4" Trick Worm, 20 - Pk.

    5 stars
    (1)
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  3. Rapala® X - Rap® Saltwater SXR14 Lure

     
    Buyer's Club $12.59 Non-Member $13.99 Compare at $17.99

    In Stock

  4. Rapala® 4 3/8" Deep Tail Dancer Lure

     
    Buyer's Club $9.89 Non-Member $10.99

    In Stock

  1. Berkley® Havoc Juice Worm Bait

     
    Buyer's Club $3.05 Non-Member $3.39

    In Stock

  2. Musky Innovations® UV Reflex Bull Dawg Lure

     
    Buyer's Club $16.64 Non-Member $18.49

    In Stock

  3. Booyah® 2" Junior Pad Crasher

     
    Buyer's Club $5.57 Non-Member $6.19

    In Stock

  4. Rapala® 2 3/4" Bleeding Deep Tail Dancer Lure

     
    Buyer's Club $9.44 Non-Member $10.49

    In Stock

  1. Mepps® Black Fury® Dressed Spinnerbait

    5 stars
    (1)
    Buyer's Club $4.58 Non-Member $5.09

    In Stock

  2. Eagle Claw® TK-CRPPE1 EC Fishing Kit, Crappie

    5 stars
    (1)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $21.99

    In Stock

  3. Zoom® 5 1/4" Baby Brush Hog Baits, 12 - Pk.

     
    Buyer's Club $4.04 Non-Member $4.49

    In Stock

  4. Berkley® PowerBait® Ripple Shad Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  1. 9-Pk. Mr. Twister® 5" Curly Tail Soft Plastic Grub Bait

     
    Buyer's Club $3.95 Non-Member $4.39

    In Stock

  2. Clam™ Polli 7/8" Fishing Micro Bait

     
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  3. Storm® Flatstick™ Lure

     
    Buyer's Club $11.69 Non-Member $12.99

    In Stock

  4. Booyah® Pro Boo Bug™ Lure

    5 stars
    (3)
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  1. Booyah® Boo™ Jig

    4 stars
    (2)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  2. Mr. Crappie® Spin Daddy Jig

     
    Buyer's Club $2.78 Non-Member $3.09

    In Stock

  3. Berkley® Gulp! Alive! Attractant, 8-oz. Bottle

    4 stars
    (2)
    Buyer's Club $8.05 Non-Member $8.95

    In Stock

  4. 3 - Pk. Berkley® PowerBait 4" Kicker Frogs

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  1. Rapala® Down Deep Husky Jerk® DHJ Lure

    4 stars
    (1)
    Buyer's Club $6.38 Non-Member $7.09

    In Stock

  2. 3-Pk. Storm™ WildEye® Live Perch Lures

    5 stars
    (5)
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  3. 12-Pk. Berkley® Gulp! 3" Minnows

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  4. 20 - Pk. Berkley® Gulp! 2" Minnow Grubs

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  1. Lindy® Frostee with #4 Hook, 2 - Pk.

     
    Buyer's Club $2.24 Non-Member $2.49

    In Stock

  2. Shakespeare® Walleye Tackle Box Kit

     
    Buyer's Club $13.49 Non-Member $14.99 Compare at $16.99

    In Stock

  3. Berkley® Gulp! Maggot Bait, 1.5-oz. Jar

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  4. 8-Pk. Clam™ Jamei 1 1/8" Ice Fishing Bait

     
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

97-144 of 549
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Find top brands for Fishing Lures such as Berkley, Rapala, Northland Tackle, Storm, Zoom, Clam and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® Scatter Rap® Crank #5 Shallow Lure

Item # WX2-615536

Buyer's Club $7.82 Non-Member $8.69

Add to Wishlist

Rapala® Scatter Rap® Crank #5 Shallow Lure. Rapala's latest and greatest, with new evasive swim action!

The erratic Scatter Rap® perfectly mimics a spooked bait fish fleeing attack... but unlike in nature, this one doesn't get away. Rapala® starts with the classic balsa body shape, then adds their new Scatter Lip to create the most evasive, erratic, aggressive sweeping action ever seen.

Features:

  • 3' running depth
  • Actions: evasive, erratic, floating, non-rattling
  • 2 VMC® black nickel #5 hooks
  • Measures 2"l., weighs 5/16 oz.

State Color, as available in the Shopping Cart.

Rapala® 2 3/4" X - Rap Pop Lure

Item # WX2-226311

5 stars
Buyer's Club $8.99 Non-Member $9.99

Add to Wishlist

Rapala® 2 3/4" X - Rap Pop Lure brings X - Rap attitude and action to topwater!

Big poppin'. Big splashin'. Big bassin'. The X-Rap Pop gets loud and gets bites. Starting in a tail down position, its arched body shape sets lure up for a large kerplunk-pop and splash with every snap... even the slightest tug and the X-Pop comes to life! Internal long cast mechanism allows you to fish vast amounts of water without changing spots.

  • 2 3/4" long, weighs 3/8 oz.
  • Textured translucent body, internal holographic foil, and 3D holographic eyes for realistic looks
  • Internal rattle adds to the noise and commotion
  • Two #5 VMC® black nickel hooks
  • Flash feather teaser tail.

Rapala® Scatter Rap® Crank #5 Deep Lure

Item # WX2-615535

Buyer's Club $7.82 Non-Member $8.69

Add to Wishlist

Rapala® Scatter Rap® Crank #5 Deep Lure. Rapala's latest and greatest, with new evasive swim action!

The erratic Scatter Rap® Crank #5 Deep Lure perfectly mimics a spooked bait fish fleeing attack... but unlike in nature, this one doesn't get away. Rapala starts with the classic balsa body shape, then adds their new Scatter Lip to create the most evasive, erratic, aggressive sweeping action ever seen.

Features:

  • 10' running depth
  • Actions: evasive, erratic, floating, non-rattling
  • 2 VMC® black nickel #5 hooks
  • Measures 2" l., weighs 5/16 oz.

State Color, as available in the Shopping Cart.

Rapala® Shallow Shad Rap® SSR05 Lure

Item # WX2-201990

5 stars
Buyer's Club $7.19 Non-Member $7.99 Compare at $11.95

Add to Wishlist

Rapala® Shallow Shad Rap® Lures.

The Shallow version of Rapala®'s legendary Shad Rap® line of lures, ideal for fishing skinny waters. If you're twitching, casting or slow trolling, the Shallow Shad Rap can't be beat. 

  • Running Depth: 3'-6'
  • Body Length: 2"
  • Weight: 3/16 oz.
  • Hooks: Two #6
State Color, as available in the Shopping Cart. Order ONLINE Now!

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