Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

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  1. Mepps® Aglia® Spinnerbait

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  2. Berkley® Schooling Rig Kit

     
    Buyer's Club $15.29 Non-Member $16.99

    In Stock

  3. Musky Innovations® 9" Bull Dawg Lure

     
    Buyer's Club $12.59 Non-Member $13.99

    In Stock

  4. 18-Pk. Berkley® Gulp! 2 1/2" Minnows

    4 stars
    (5)
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  1. LiveTarget® Emerald Shiner BaitBall™ Jerkbait, 3 1/2"

     
    Non-Member $14.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  2. LiveTarget® Emerald Shiner BaitBall™ Jerkbait, 4 1/2"

     
    Non-Member $14.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  3. Rapala® 4 3/8" Deep Tail Dancer Lure

     
    Buyer's Club $9.89 Non-Member $10.99

    In Stock

  4. Storm™ Hot N' Tot® 2" Madflash Lure

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  1. Storm™ Hot N' Tot® 2 1/2" UV Bright Lures

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  2. Live Target® 2 1/4" Bluegill Lure, Dives 3 - 4'

     
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  3. Musky Mania® Double Trouble Bait

     
    Buyer's Club $13.94 Non-Member $15.49 Compare at $17.49

    In Stock

  4. 8-Pk. Northland Fishing Tackle® Impulse® Perch Eye Lures

    4 stars
    (1)
    Buyer's Club $2.96 Non-Member $3.29

    In Stock

  1. Mepps® Aglia® Ultra Lite Wooly Worm Spinnerbait

     
    Buyer's Club $4.58 Non-Member $5.09

    In Stock

  2. 55-Pk. Berkley® Powerbait® 1" Honey Worm Bait

     
    Buyer's Club $3.86 Non-Member $4.29

    In Stock

  3. Booyah® 2" Junior Pad Crasher

     
    Buyer's Club $5.57 Non-Member $6.19

    In Stock

  4. 3-Pk. of Storm® WildEye® Live Redear Lures

     
    Buyer's Club $4.85 Non-Member $5.39

    In Stock

  1. Rapala® 2 1/2" Clackin' Rap Lure

     
    Buyer's Club $10.79 Non-Member $11.99

    In Stock

  2. 4 - Pk. Mister Twister® 3" 1/4 - oz. Meeny Jig Combos

     
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  3. Musky Mania® 10" Jake Crank Bait

     
    Buyer's Club $15.74 Non-Member $17.49 Compare at $21.99

    In Stock

  4. Lindy® Frostee with #6 Hook, 2 - Pk.

     
    Buyer's Club $2.24 Non-Member $2.49

    In Stock

  1. Rapala® Jointed Shad Rap® Lure

    5 stars
    (1)
    Buyer's Club $5.84 Non-Member $6.49

    In Stock

  2. 42-Pk. Berkley® Gulp! 1" Mini Earthworms

     
    Buyer's Club $4.04 Non-Member $4.49

    In Stock

  3. Rapala® X - Rap® Jointed Shad XJS13 Lure

     
    Buyer's Club $12.14 Non-Member $13.49 Compare at $17.99

    In Stock

  4. Lindy® 2 7/16" Shadling Lure

    4 stars
    (12)
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  1. Rapala® Flat Rap® Lure

     
    Buyer's Club $8.54 Non-Member $9.49

    In Stock

  2. Storm™ Live Kickin' 3" Shad Lure

    5 stars
    (1)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  3. Live Target® 2 1/4" Frog Hollow Body Surface Lure

     
    Non-Member $10.49 Buyer's Club Discount Applied at Checkout!

    In Stock

  4. Rapala® 2 3/4" Tail Dancer Lure

     
    Buyer's Club $9.44 Non-Member $10.49

    In Stock

  1. Rapala® Original Floater® Lure

     
    Buyer's Club $8.27 Non-Member $9.19

    In Stock

  2. 10-Pk. Mister Twister® 4" Double Tail™ Lures

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  3. 20 - Pk. Mister Twister® Original Twister 4" Lures

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  4. Lindy® Ice Worms with #8 Hook, 2 - Pk.

    3 stars
    (1)
    Buyer's Club $2.24 Non-Member $2.49

    In Stock

  1. Panther Martin® Best of the Best Kit, 3-Pk.

     
    Buyer's Club $9.44 Non-Member $10.49

    In Stock

  2. Windel's® 7" Musky Harasser Lure

    4 stars
    (1)
    Buyer's Club $9.44 Non-Member $10.49 Compare at $11.99

    In Stock

  3. 10 - Pk. Mister Twister® Exude 4" Curly Tail Lures

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  4. Northland Fishing Tackle® 1" Impulse Mayfly, 8-pack

    4 stars
    (2)
    Buyer's Club $3.05 Non-Member $3.39

    In Stock

  1. 2 1/2" Northland® Mini Live - Forage® Swimbait, 1/4 - oz.

    5 stars
    (1)
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  2. Berkley® Gulp! Alive! Crickets

     
    Buyer's Club $5.93 Non-Member $6.59 Compare at $6.79

    In Stock

  3. Johnson® Beetle Spin® Spinner Baits

     
    Buyer's Club $1.34 Non-Member $1.49

    In Stock

  4. Booyah® Boo™ Jig

    4 stars
    (2)
    Buyer's Club $2.96 Non-Member $3.29

    In Stock

  1. Lindy® Frostee with #4 Hook, 2 - Pk.

     
    Buyer's Club $2.24 Non-Member $2.49

    In Stock

  2. Booyah® Micro Pond Magic™ Lure

    5 stars
    (1)
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  3. TriggerX® 1" Wax Tail Baits, 15-Pk.

     
    Play Video
    Buyer's Club $2.87 Non-Member $3.19

    In Stock

  4. Storm® Rockin' Shad™ Lure, 2 1/2" 1/2-oz.

     
    Buyer's Club $5.93 Non-Member $6.59

    In Stock

  1. Booyah® Blade Double Willow Spinnerbait

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  2. Rapala® Countdown® Lure

     
    Buyer's Club $7.19 Non-Member $7.99 Compare at $8.72

    In Stock

  3. Rapala® Skitter Prop Freshwater Lure

     
    Buyer's Club $8.45 Non-Member $9.39

    In Stock

  4. 3-Pk. of Storm® WildEye® Live Baby Bass Lures

     
    Buyer's Club $5.93 Non-Member $6.59

    In Stock

97-144 of 549
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Find top brands for Fishing Lures such as Berkley, Rapala, Northland Tackle, Storm, Zoom, Clam and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® Scatter Rap® Crank #5 Shallow Lure

Item # WX2-615536

Buyer's Club $7.82 Non-Member $8.69

Add to Wishlist

Rapala® Scatter Rap® Crank #5 Shallow Lure. Rapala's latest and greatest, with new evasive swim action!

The erratic Scatter Rap® perfectly mimics a spooked bait fish fleeing attack... but unlike in nature, this one doesn't get away. Rapala® starts with the classic balsa body shape, then adds their new Scatter Lip to create the most evasive, erratic, aggressive sweeping action ever seen.

Features:

  • 3' running depth
  • Actions: evasive, erratic, floating, non-rattling
  • 2 VMC® black nickel #5 hooks
  • Measures 2"l., weighs 5/16 oz.

State Color, as available in the Shopping Cart.

Rapala® 2 3/4" X - Rap Pop Lure

Item # WX2-226311

5 stars
Buyer's Club $8.99 Non-Member $9.99

Add to Wishlist

Rapala® 2 3/4" X - Rap Pop Lure brings X - Rap attitude and action to topwater!

Big poppin'. Big splashin'. Big bassin'. The X-Rap Pop gets loud and gets bites. Starting in a tail down position, its arched body shape sets lure up for a large kerplunk-pop and splash with every snap... even the slightest tug and the X-Pop comes to life! Internal long cast mechanism allows you to fish vast amounts of water without changing spots.

  • 2 3/4" long, weighs 3/8 oz.
  • Textured translucent body, internal holographic foil, and 3D holographic eyes for realistic looks
  • Internal rattle adds to the noise and commotion
  • Two #5 VMC® black nickel hooks
  • Flash feather teaser tail.

Rapala® Snap Rap® Lure

Item # WX2-296598

Starting at...
Buyer's Club $7.55 Non-Member $8.39

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Snap Rap® Lure. Ace crankbait for walleye and trout.

The Snap Rap® Lure brings a hot new technique to anglers fishing sandy and gravel bottoms as well as deep West Coast reservoirs. This unique, tough little Bait is fished with a snap retrieve method... darting fast on rod snap, then quickly gliding back to bottom. Bottom line: more walleye and trout bites. Your choice of size and color.

State Model and Color, as available in the Shopping Cart.

Model SNR06:
  • Size: 2 1/2"
  • Running Depth: Variable
  • Weight: 5/16 oz.
  • Hooks: One #8
Model SNR08:
  • Size: 3 1/8"
  • Running Depth: Variable
  • Weight: 7/8 oz.
  • Hooks: One #4

Rapala® Clackin' Rap Lure

Item # WX2-294231

Buyer's Club $10.79 Non-Member $11.99

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Clackin' Rap Lure grabs and keeps a fish's attention!

Catchin' fish, with a whole new level of efficiency and innovation! The new lipless Clackin' Rap® creats a distinctive sound and vibration profile that allows fish to zero in! The uniquely-designed sound chamber features a single steel ball and external metal discs that transmit a "clackin'" sound.

Combined with a seductive holographic foil and transluscent textured body, the Clackin' Rap becomes almost impossible for fish to ignore. Simply cast, allow to sink to desired depth, then steadily retrieve... so easy! Comes equipped with a VMC® SureSet® Belly Hook, too!

Stock No. CNR06:
  • Running Depth: Variable
  • Body Length: 2 1/2"
  • Weight: 7/16 oz.
  • Hooks: Two #6
Stock No. CNR07:
  • Running Depth: Variable
  • Body Length: 2 3/4"
  • Weight: 5/8 oz.
  • Hooks: #6 & #4
Stock No. CNR08:
  • Running Depth: Variable
  • Body Length: 3 1/8"
  • Weight: 7/8 oz.
  • Hooks: #4 & #3

State Stock No. and Color, as available in the Shopping Cart. Get it ONLINE right here, for a great LOW price!

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