Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Bait and Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

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  1. 4-Pk. Northland® Super-Glo® Jigs, 1/4-oz.

    4 stars
    (1)
    Non-Member $3.49 Buyer's Club $3.14
  2. Rapala® Glass Shad Rap® Lure

    5 stars
    (1)
    Non-Member $6.19 Buyer's Club $5.57
  3. 2-Pk. of Northland Fire-fly Jigs

     
    Non-Member $3.19 Buyer's Club $2.87
  4. Rapala® BX Minnow Lure

     
    Non-Member $11.99 Buyer's Club $10.79
  1. Eagle Claw® TK-CRPPE1 EC Fishing Kit, Crappie

    5 stars
    (1)
    Compare at $21.99 Non-Member $19.99 Buyer's Club $17.99

    You Save $4.00 (18%)

  2. 2-Pk. Lindy Little Nipper Jigs

     
    Non-Member $2.19 Buyer's Club $1.97
  3. Berkley® 2 1/2" Floating Flicker Lure

    5 stars
    (6)
    Non-Member $3.99 Buyer's Club $3.59
  4. Salmo® 2" Deep Runner Hornet Lure, 1/4 - oz.

     
    Compare at $8.44 Non-Member $7.99 Buyer's Club $7.19

    You Save $1.25 (15%)

  1. Rapala® Original Floater® Lure

     
    Non-Member $9.19 Buyer's Club $8.27
  2. Mepps 6-Pc. Hot Aglia Trout Lure Kit

     
    Non-Member $27.99 Buyer's Club $25.19
  3. Berkley® PowerBait® Ripple Shad Bait

     
    Non-Member $4.79 Buyer's Club $4.31
  4. Shakespeare® Panfish Tackle Box Kit

     
    Compare at $16.99 Non-Member $14.99 Buyer's Club $13.49

    You Save $3.50 (21%)

  1. Rapala® Jointed Shad Rap® Lure

    5 stars
    (2)
    Non-Member $6.49 Buyer's Club $5.84
  2. Lunkerhunt 1 1/2" Hollow Body Pocket Frog

     
    Non-Member $6.99 Buyer's Club $6.29
  3. Snagproof® Boss Rat® Bait

    5 stars
    (1)
    Compare at $5.29 Non-Member $4.99 Buyer's Club $4.49

    You Save $0.80 (15%)

  4. Terminator® T - 1 Series Spinnerbait, 1/2 oz.

     
    Compare at $10.45 Non-Member $9.99 Buyer's Club $8.99

    You Save $1.46 (14%)

  1. Road Runner Reality Shad Buffet Rig Lure

     
    Non-Member $5.69 Buyer's Club $5.12
  2. Mr. Crappie® Slab Daddy® Supper Rig

     
    Non-Member $5.39 Buyer's Club $4.85
  3. Rapala® Jointed Shallow Shad Rap® Lure

     
    Non-Member $6.19 Buyer's Club $5.57
  4. Shakespeare® Walleye Tackle Box Kit

     
    Compare at $16.99 Non-Member $14.99 Buyer's Club $13.49

    You Save $3.50 (21%)

  1. YUM® YUMbrella Tripod 3-wire Money Fry Umbrella Rig

     
    Non-Member $6.99 Buyer's Club $6.29
  2. Mepps Double Blade Aglia Dressed Spinnerbait

    5 stars
    (3)
    Non-Member $6.29 Buyer's Club $5.66
  3. Rapala® 2 1/2" Ultra Light Minnow

    5 stars
    (1)
    Non-Member $5.99 Buyer's Club $5.39
  4. Rapala® 1 1/2" Ultra Light Minnow

    5 stars
    (3)
    Non-Member $5.99 Buyer's Club $5.39
  1. 2-Pk. Berkley® Havoc Sick Fish Bait

     
    Non-Member $3.39 Buyer's Club $3.05
  2. 3-Pk. of Storm WildEye Live Redear Lures

     
    Non-Member $5.99 Buyer's Club $5.39
  3. 12-Pk. Trigger X® 1" Nymph Lures

     
    Play Video
    Non-Member $3.19 Buyer's Club $2.87
  4. Rapala® 2 3/4" X - Rap Pop Lure

    5 stars
    (2)
    Non-Member $9.99 Buyer's Club $8.99
  1. 18-Pk. Berkley® Gulp! 2 1/2" Minnows

    4 stars
    (5)
    Non-Member $5.99 Buyer's Club $5.39
  2. Mr. Crappie Spin Daddy Jig

     
    Non-Member $3.09 Buyer's Club $2.78
  3. Rapala® Down Deep Husky Jerk® DHJ Lure

    4 stars
    (1)
    Non-Member $7.09 Buyer's Club $6.38
  1. Strike King Micro-King Spinnerbait

     
    Non-Member $2.19 Buyer's Club $1.97
  2. 10-Pk. Mister Twister® 3" Sassy Shad® Lures

    5 stars
    (1)
    Non-Member $2.99 Buyer's Club $2.69
  3. Salmo® 2" Hornet Lure

     
    Compare at $8.48 Non-Member $7.99 Buyer's Club $7.19

    You Save $1.29 (15%)

  4. Berkley® Gulp! Alive Waxie Bait

     
    Non-Member $6.49 Buyer's Club $5.84
  1. Berkley® Gulp! Alive! Crickets

     
    Compare at $6.79 Non-Member $6.59 Buyer's Club $5.93

    You Save $0.86 (13%)

  2. Northland® 2" Slurpies™ Panfish Tube

     
    Non-Member $3.49 Buyer's Club $3.14
  3. Musky Mania® Ernie Deep Diver Bait

     
    Compare at $15.99 Non-Member $12.99 Buyer's Club $11.69

    You Save $4.30 (27%)

  4. Mack's® Double Whammy Walleye Rig

     
    Non-Member $2.99 Buyer's Club $2.69
  1. Atlas - Mike's® Sac Attack Trout Bait

     
    Non-Member $2.49 Buyer's Club $2.24
  2. 10-Pk. Berkley® PowerBait® Dropshot Minnow Bait

     
    Non-Member $4.79 Buyer's Club $4.31
  3. Live Target® 2 5/8" Frog Hollow Body Surface Lure

     
    Non-Member $10.49 Buyer's Club Discount Applied at Checkout!
  4. Live Target 2 1/4" Frog Hollow Body Surface Lure

     
    Non-Member $10.49 Buyer's Club Discount Applied at Checkout!
  1. 3-Pk. of Storm WildEye Live Baby Bass Lures

     
    Non-Member $6.59 Buyer's Club $5.93
  2. Rapala® Flat Rap® Lure

     
    Non-Member $9.49 Buyer's Club $8.54
  3. Storm® Smash Shad™ Lure, 2" 3/16-oz.

     
    Non-Member $6.69 Buyer's Club $6.02
  4. JB Lures Size 8 8 - Pc. Panfish Ice Fishing Kit

     
    Non-Member $9.99 Buyer's Club $8.99
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Find top brands for Fishing Lures such as Berkley, Rapal, Northland Tackle, Storm and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® X-Rap® CountDown Lure

Item # WX2-296599

Non-Member $11.49 Buyer's Club $10.34

Please shop our product page to add this item to your cart.
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Rapala® X-Rap® CountDown Lure. For fish, it's the final countdown.

X-Rap® CountDown Lures combine the famous action of the X-Rap with Rapala®'s innovative CountDown technique, letting you fish at any depth consistently! The X-Rap CountDown Lure swims with a strong rolling action on the retrieve and flutter down on the pause. Flat sides create a hard flash. Precision construction makes for consistent sink rates. Your choice of color and size.

State Model and Color, as available in the Shopping Cart.

Model XRCD05:
  • Size: 2"
  • Running Depth: 2-4'
  • Weight: 1/8 oz.
  • Hooks: Two #10
Model XRCD07:
  • Size: 2 3/4"
  • Running Depth: 3-5'
  • Weight: 3/8 oz.
  • Hooks: Two #6

Rapala® Glass Shad Rap® Lure

Item # WX2-294211

5 stars
(1)
Non-Member $6.19 Buyer's Club $5.57

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Glass Shad Rap® Lures.

The next generation of Rapala®'s legendary Shad Rap lures, featuring an innovative prismatic "glass" 3D look. When the light hits the Lure, it reflects in hundreds of directions all at once, with chameleon action that picks up the color of its surroundings and bounces the colors back in an iridescent glow.

Combining the proven natural patterns of the Shad Rap with the long casting, rattling, and suspending features, the Shad Rap® has it all. Take a look at the chart below to find the one that works for you!

Stock No. GSR04:

  • Running Depth: 5'-11'
  • Body Length: 1 1/2"
  • Weight: 3/16 oz.
  • Hooks: Two #6

Stock No. GSR05:

  • Running Depth: 7'-11'
  • Body Length: 2"
  • Weight: 5/16 oz.
  • Hooks: Two #5

Stock No. GSR07:

  • Running Depth: 7'-15'
  • Body Length: 2 3/4"
  • Weight: 7/16 oz.
  • Hooks: Two #3

State Stock No. and Color, as available in the Shopping Cart. Order ONLINE Today!

Rapala® Crankin' Rap Lure

Item # WX2-296605

Non-Member $6.19 Buyer's Club $5.57

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Crankin' Rap Lure. Ace crankbait for bass and more.

Crankin' Rap Lures feature a round body and thin tail that provide an enticing wobble that bass and other gamefish can't resist. Designed to target specific depth zones throughout the water column, each Crankin' Rap also features the Lure's running depth prominently displayed on the lip, so you know at a glance what size is best. Your choice of size and color.

State Model and Color, as available in the Shopping Cart.

Model CRR03:
  • Size: 2"
  • Running Depth: 2-3'
  • Weight: 3/8 oz.
  • Hooks: Two #5
Model CRR05:
  • Size: 2 1/2"
  • Running Depth: 4-5'
  • Weight: 1/2 oz.
  • Hooks: Two #4
Model CRR08:
  • Size: 2"
  • Running Depth: 7-8'
  • Weight: 3/8 oz.
  • Hooks: Two #5
Model CRR10:
  • Size: 2 1/2"
  • Running Depth: 9-10'
  • Weight: 1/2 oz.
  • Hooks: Two #4

Rapala® Shallow Shad Rap® Lure

Item # WX2-294223

Non-Member $7.29 Buyer's Club $6.56

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Shallow Shad Rap® Lures.

The Shallow version of Rapala®'s legendary Shad Rap® line of lures, ideal for fishing skinny waters. If you're twitching, casting or slow trolling, the Shallow Shad Rap can't be beat. Take a look at the chart below to find the one that works for you!

Stock No. SSR05:

  • Running Depth: 3'-6'
  • Body Length: 2"
  • Weight: 3/16 oz.
  • Hooks: Two #6

Stock No. SSR07:

  • Running Depth: 4'-6'
  • Body Length: 2 3/4"
  • Weight: 1/4 oz.
  • Hooks: Two #5

Stock No. SSR09:

  • Running Depth: 6'-8'
  • Body Length: 3 1/2"
  • Weight: 3/8 oz.
  • Hooks: Two #3

State Size, as available in the Shopping Cart. Order ONLINE Today!

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