Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

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  1. VMC® Neon Moon Jig Kit, 10-Pc.

     
    Buyer's Club $6.74 Non-Member $7.49

    In Stock

  2. Rapala® Snap Rap® Lure

     
    Buyer's Club $7.55 Non-Member $8.39

    In Stock

  3. LiveTarget® Threadfin Shad 2 1/2" BaitBall™ Crankbait

    5 stars
    (1)
    Non-Member $14.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  4. Matzuo® Kinchou Minnow Lure

    5 stars
    (1)
    Buyer's Club $4.49 Non-Member $4.99 Compare at $6.35

    In Stock

  1. Live Target Floating Field Mouse Lure

     
    Non-Member $10.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  2. Berkley® PowerBait® Power Worm Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  3. Northland® Fire-Ball Spin Jig, 2-Pk.

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  4. 10-Pk. Berkley® PowerBait® Power Tube Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  1. Berkley® Gulp! Alive! Minnows, 2 1/2"

    5 stars
    (1)
    Buyer's Club $19.79 Non-Member $21.99 Compare at $22.99

    In Stock

  2. 10 - Pk. Berkley® Gulp! 5" Sinking Minnows

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  3. Rapala® Rattl'n Rapala® Lure

     
    Buyer's Club $3.95 Non-Member $4.39

    In Stock

  4. 8 - Pk. Strike King® 3 1/2" Coffee Tubes

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  1. Salmo® 1 1/2" Chubby Darter Lure

     
    Buyer's Club $6.74 Non-Member $7.49 Compare at $7.89

    In Stock

  2. Rapala® Jointed Deep Husky Jerk® Lure

     
    Buyer's Club $6.38 Non-Member $7.09

    In Stock

  3. Salmo® 2" Chubby Darter Lure

     
    Buyer's Club $7.19 Non-Member $7.99 Compare at $8.44

    In Stock

  4. 3 - Pk. Berkley® PowerBait 4" Kicker Frogs

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  1. Salmo® 1 3/4" Hornet Lure

     
    Buyer's Club $6.74 Non-Member $7.49 Compare at $7.99

    In Stock

  2. 8-Pk. Northland Fishing Tackle® Impulse® Perch Eye Lures

    4 stars
    (2)
    Buyer's Club $2.96 Non-Member $3.29

    In Stock

  3. 12-Pk. Berkley® Gulp! 1" Minnows

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  4. Mr. Crappie® Slab Daddy® Supper Rig

     
    Buyer's Club $4.85 Non-Member $5.39

    In Stock

  1. Musky Mania® 8" Jake Crank Bait

     
    Buyer's Club $13.49 Non-Member $14.99 Compare at $18.99

    In Stock

  2. Berkley® Gulp! Alive! Floating Pinched Crawler Bait

    5 stars
    (1)
    Buyer's Club $5.84 Non-Member $6.49

    In Stock

  3. Berkley® Gulp! Alive! Minnow Assorted Bait Bucket

     
    Buyer's Club $19.79 Non-Member $21.99

    In Stock

  4. Northland Fishing Tackle® 1" Impulse Mayfly, 8-pack

    4 stars
    (2)
    Buyer's Club $3.05 Non-Member $3.39

    In Stock

  1. Northland® Live Forage® Rippin' Shad, 1 1/2"

     
    Buyer's Club $6.29 Non-Member $6.99

    In Stock

  2. 2 - Pk. Northland® Weed Weasel

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  3. 6-Pk. Berkley® PowerBait® Power Jerk Shad Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  4. 18-Pk. Berkley® Gulp! 2 1/2" Minnows

    4 stars
    (5)
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  1. JB Lures Size 10 8 - Pc. Panfish Ice Fishing Kit

    4 stars
    (1)
    Buyer's Club $8.99 Non-Member $9.99

    In Stock

  2. Live Target Crappie Lure

     
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  3. 2 1/2" Northland® Mini Live - Forage® Swimbait, 1/4 - oz.

    5 stars
    (1)
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  4. Live Target® 3 1/8" Golden Shiner Lure

     
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  1. Northland® Gum-Drop® Floater, 3-Pk.

     
    Buyer's Club $3.77 Non-Member $4.19

    In Stock

  2. Lindy® 2 3/8" River Rocker Plug Lure

     
    Buyer's Club $4.94 Non-Member $5.49

    In Stock

  3. Berkley® Gulp! Alive! 1" Minnow Micro Bait

    5 stars
    (2)
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  4. Storm™ Live Kickin' 5" Shad Lure

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  1. Northland® Rock-It Jig, 2-Pk.

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  2. Berkley® Havoc Juice Worm Bait

     
    Buyer's Club $3.05 Non-Member $3.39

    In Stock

  3. Rapala® Bleeding Original Floater® Lure

     
    Buyer's Club $8.27 Non-Member $9.19

    In Stock

  4. 2-Pk. of Northland Fire-fly Jigs

     
    Buyer's Club $2.87 Non-Member $3.19

    In Stock

  1. 4-Pk. Mister Twister® 4" Double Tail™ Lures

     
    Buyer's Club $2.24 Non-Member $2.49

    In Stock

  2. Shakespeare® Walleye Tackle Box Kit

     
    Buyer's Club $13.49 Non-Member $14.99 Compare at $16.99

    In Stock

  3. Salmo® 2" Deep Runner Hornet Lure, 1/4 - oz.

     
    Buyer's Club $7.19 Non-Member $7.99 Compare at $8.44

    In Stock

  4. Rapala® Clackin' Rap Lure

     
    Buyer's Club $10.79 Non-Member $11.99

    In Stock

  1. Shakespeare® Catfish Tackle Box Kit

     
    Buyer's Club $15.29 Non-Member $16.99 Compare at $19.99

    In Stock

  2. Berkley® Powerbait® Crappie Nibble Bait, 1.1-oz. Jar

    5 stars
    (2)
    Buyer's Club $3.95 Non-Member $4.39

    In Stock

  3. 8-Pk. Clam™ 1 1/4" Maki Fishing Bait

    5 stars
    (1)
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  4. Atlas - Mike's® Sac Attack Trout Bait

     
    Buyer's Club $2.24 Non-Member $2.49

    In Stock

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Find top brands for Fishing Lures such as Berkley, Rapala, Northland Tackle, Storm, Zoom, Clam and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® X - Rap® Jointed Shad XJS13 Lure

Item # WX2-202002

Buyer's Club $12.14 Non-Member $13.49 Compare at $17.99

Add to Wishlist

Rapala® X - Rap® Jointed Shad Lures

Everything you love about the popular X-Rap® series... the perfect size, the perfect 3-D shape... with exaggerated action of a jointed body for a slower retrieve that triggers bites from even the most sluggish and finnicky of fish. Near-neutral buoyancy, with a slight rise, provides a very natural "wounded minnow" actin. Combined with the X-Rap finish, no fish is safe.

  • 4'-8' running depth
  • 5 1/4" body length
  • Weighs 1 5/8 ozs.
  • Two #2 hooks.

State Color, as available in the Shopping Cart.

Rapala® X-Rap® CountDown Lure

Item # WX2-296599

Buyer's Club $10.34 Non-Member $11.49

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® X-Rap® CountDown Lure. For fish, it's the final countdown.

X-Rap® CountDown Lures combine the famous action of the X-Rap with Rapala®'s innovative CountDown technique, letting you fish at any depth consistently! The X-Rap CountDown Lure swims with a strong rolling action on the retrieve and flutter down on the pause. Flat sides create a hard flash. Precision construction makes for consistent sink rates. Your choice of color and size.

State Model and Color, as available in the Shopping Cart.

Model XRCD05:
  • Size: 2"
  • Running Depth: 2-4'
  • Weight: 1/8 oz.
  • Hooks: Two #10
Model XRCD07:
  • Size: 2 3/4"
  • Running Depth: 3-5'
  • Weight: 3/8 oz.
  • Hooks: Two #6

Rapala® Shallow Shad Rap® Lure

Item # WX2-294223

Buyer's Club $6.56 Non-Member $7.29

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Shallow Shad Rap® Lures.

The Shallow version of Rapala®'s legendary Shad Rap® line of lures, ideal for fishing skinny waters. If you're twitching, casting or slow trolling, the Shallow Shad Rap can't be beat. Take a look at the chart below to find the one that works for you!

Stock No. SSR05:

  • Running Depth: 3'-6'
  • Body Length: 2"
  • Weight: 3/16 oz.
  • Hooks: Two #6

Stock No. SSR07:

  • Running Depth: 4'-6'
  • Body Length: 2 3/4"
  • Weight: 1/4 oz.
  • Hooks: Two #5

Stock No. SSR09:

  • Running Depth: 6'-8'
  • Body Length: 3 1/2"
  • Weight: 3/8 oz.
  • Hooks: Two #3

State Size, as available in the Shopping Cart. Order ONLINE Today!

Rapala® Bleeding Jointed Shad Rap® Lure

Item # WX2-296593

Buyer's Club $5.57 Non-Member $6.19

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Bleeding Jointed Shad Rap® Lure. Simply irresistible.

The Bleeding Jointed Shad Rap® combines Rapala®'s classic jointed wide wobble action with "bleeding" gills, lips and hooks to create an irresistible wounded baitfish. Lots of sizes and colors, your pick.

State Model and Color, as available in the Shopping Cart.

Model JSR04:
  • Body Length: 1 1/2"
  • Running Depth: 4-6'
  • Weight: 3/16 oz.
  • Hooks: #8 and #10
Model JSR05:
  • Body Length: 2"
  • Running Depth: 6-13'
  • Weight: 1/4 oz.
  • Hooks: #6 and #7
Model JSR07:
  • Body Length: 2 3/4"
  • Running Depth: 7-15'
  • Weight: 1/2 oz.
  • Hooks: Two #4

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