Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

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  1. Rebel® Teeny Wee Crawfish™ 1 1/2" Lure

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  2. Eagle Claw® TK-BASS1 Bass Fishing Tackle Kit

     
    Buyer's Club $17.99 Non-Member $19.99 Compare at $21.99

    In Stock

  3. Rapala® Shad Rap® Lure

    5 stars
    (1)
    Buyer's Club $6.56 Non-Member $7.29

    In Stock

  4. Rapala® Countdown® Lure

     
    Buyer's Club $8.09 Non-Member $8.99

    In Stock

  1. Rapala® Bleeding Jointed Shad Rap® Lure

     
    Buyer's Club $5.57 Non-Member $6.19

    In Stock

  2. 8 - Pk. Berkley® 4" Havoc Craw Fatty Lures

    5 stars
    (1)
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  3. Eagle Claw® TK-CRPPE1 EC Fishing Kit, Crappie

    5 stars
    (1)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $21.99

    In Stock

  4. Rapala® Shallow Shad Rap® Lure

     
    Buyer's Club $6.56 Non-Member $7.29

    In Stock

  1. Musky Innovations® 20" Magnum Double Dawg Lure

     
    Buyer's Club $20.69 Non-Member $22.99

    In Stock

  2. Rapala® Flat Rap® Lure

     
    Buyer's Club $8.54 Non-Member $9.49

    In Stock

  3. Rapala® Jointed™ Minnow Lure

     
    Buyer's Club $8.54 Non-Member $9.49

    In Stock

  4. Mr. Crappie® Slab Daddy® Supper Rig

     
    Buyer's Club $4.85 Non-Member $5.39

    In Stock

  1. Berkley® Gulp! Alive Waxie Bait

     
    Buyer's Club $5.84 Non-Member $6.49

    In Stock

  2. Rapala® Glass Shad Rap® Lure

     
    Buyer's Club $5.57 Non-Member $6.19

    In Stock

  3. 15 - Pk. Yum® 3" F2 Walleye Grubs

    5 stars
    (2)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  4. Shakespeare® Bass Tackle Box Kit

     
    Buyer's Club $13.49 Non-Member $14.99 Compare at $16.99

    In Stock

  1. Musky Mania® 8" Jake Crank Bait

     
    Buyer's Club $13.49 Non-Member $14.99 Compare at $18.99

    In Stock

  2. LiveTarget® Emerald Shiner BaitBall™ Jerkbait, 3 1/2"

     
    Non-Member $14.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  3. Johnson® ThinFisher™ Rattle Blade Bait

    5 stars
    (1)
    Buyer's Club $3.32 Non-Member $3.69

    In Stock

  4. Rapala® Rippin' Rap Lure

     
    Buyer's Club $5.57 Non-Member $6.19

    In Stock

  1. Mepps® Aglia® Ultra Lite Spinnerbait

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  2. Northland® Fire-Ball Spin Jig, 2-Pk.

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  3. 10-Pk. Yamamoto Swim Senkos

     
    Buyer's Club $6.47 Non-Member $7.19

    In Stock

  4. 10-Pk. Mister Twister® 3" Sassy Shad® Lures

    5 stars
    (1)
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  1. LiveTarget® Emerald Shiner BaitBall™ Jerkbait, 4 1/2"

     
    Non-Member $14.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  2. 10-Pk. Berkley® PowerBait® Dropshot Minnow Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  3. Creek Chub® Jointed Pikie® Lure

    5 stars
    (3)
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  4. Live Target® 3 5/8" Rainbow Smelt Lure, Dives 5 - 7'

     
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  1. 2-Pk. of Northland® Fire-fly Jigs

     
    Buyer's Club $2.87 Non-Member $3.19

    In Stock

  2. 10 - Pk. Trigger X® 4" Aggressive Flap Grub Lures

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  3. Salmo® 2" Deep Runner Hornet Lure, 1/4 - oz.

     
    Buyer's Club $7.19 Non-Member $7.99 Compare at $8.44

    In Stock

  4. Storm® Flatstick™ Lure

     
    Buyer's Club $11.69 Non-Member $12.99

    In Stock

  1. Musky Innovations® 9" UV Reflex Shallow Diver Invader Lure

     
    Buyer's Club $16.64 Non-Member $18.49

    In Stock

  2. Rapala® Rattl'n Rapala® Lure

     
    Buyer's Club $3.95 Non-Member $4.39

    In Stock

  3. 2-Pk. of Lindy® 1/8 oz. Fuzz-E Grubs

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  4. Panther Martin® Pro Guide Anywhere Spinners, 6-Pk.

     
    Buyer's Club $17.99 Non-Member $19.99

    In Stock

  1. Panther Martin® FishSeeUV™ Ultra Violet Spinner Assortment, 6-Pk.

     
    Buyer's Club $17.99 Non-Member $19.99

    In Stock

  2. Live Target® Crappie Lure

     
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  3. Storm™ Live Kickin' 3" Shad Lure

    5 stars
    (1)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  4. 8-Pk. Clam™ 1 1/4" Maki Fishing Bait

     
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  1. Mepps® Timber Doodle, 1/2 oz.

     
    Buyer's Club $6.20 Non-Member $6.89 Compare at $10.49

    In Stock

  2. Storm® Smash Shad™ Lure, 2" 3/16-oz.

     
    Buyer's Club $6.02 Non-Member $6.69

    In Stock

  3. Berkley® Gulp! Alive! Floating Pinched Crawler Bait

    5 stars
    (1)
    Buyer's Club $5.84 Non-Member $6.49

    In Stock

  4. 12-Pk. Berkley® Gulp! 1" Minnows

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  1. Rapala® Husky Jerk® Lure

     
    Buyer's Club $5.30 Non-Member $5.89

    In Stock

  2. Live Target® 2 1/4" Frog Hollow Body Surface Lure

     
    Non-Member $10.49 Buyer's Club Discount Applied at Checkout!

    In Stock

  3. 3 - Pk. Storm™ WildEye® Live Goby Lures

    5 stars
    (1)
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  4. Musky Mania® Squirrely Jake Bait

     
    Buyer's Club $12.59 Non-Member $13.99 Compare at $16.99

    In Stock

49-96 of 549
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Find top brands for Fishing Lures such as Berkley, Rapala, Northland Tackle, Storm, Zoom, Clam and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® Scatter Rap® Crank #5 Shallow Lure

Item # WX2-615536

Buyer's Club $7.82 Non-Member $8.69

Add to Wishlist

Rapala® Scatter Rap® Crank #5 Shallow Lure. Rapala's latest and greatest, with new evasive swim action!

The erratic Scatter Rap® perfectly mimics a spooked bait fish fleeing attack... but unlike in nature, this one doesn't get away. Rapala® starts with the classic balsa body shape, then adds their new Scatter Lip to create the most evasive, erratic, aggressive sweeping action ever seen.

Features:

  • 3' running depth
  • Actions: evasive, erratic, floating, non-rattling
  • 2 VMC® black nickel #5 hooks
  • Measures 2"l., weighs 5/16 oz.

State Color, as available in the Shopping Cart.

Rapala® 2 3/4" X - Rap Pop Lure

Item # WX2-226311

5 stars
Buyer's Club $8.99 Non-Member $9.99

Add to Wishlist

Rapala® 2 3/4" X - Rap Pop Lure brings X - Rap attitude and action to topwater!

Big poppin'. Big splashin'. Big bassin'. The X-Rap Pop gets loud and gets bites. Starting in a tail down position, its arched body shape sets lure up for a large kerplunk-pop and splash with every snap... even the slightest tug and the X-Pop comes to life! Internal long cast mechanism allows you to fish vast amounts of water without changing spots.

  • 2 3/4" long, weighs 3/8 oz.
  • Textured translucent body, internal holographic foil, and 3D holographic eyes for realistic looks
  • Internal rattle adds to the noise and commotion
  • Two #5 VMC® black nickel hooks
  • Flash feather teaser tail.

Rapala® Scatter Rap® Crank #5 Deep Lure

Item # WX2-615535

Buyer's Club $7.82 Non-Member $8.69

Add to Wishlist

Rapala® Scatter Rap® Crank #5 Deep Lure. Rapala's latest and greatest, with new evasive swim action!

The erratic Scatter Rap® Crank #5 Deep Lure perfectly mimics a spooked bait fish fleeing attack... but unlike in nature, this one doesn't get away. Rapala starts with the classic balsa body shape, then adds their new Scatter Lip to create the most evasive, erratic, aggressive sweeping action ever seen.

Features:

  • 10' running depth
  • Actions: evasive, erratic, floating, non-rattling
  • 2 VMC® black nickel #5 hooks
  • Measures 2" l., weighs 5/16 oz.

State Color, as available in the Shopping Cart.

Rapala® Shallow Shad Rap® SSR05 Lure

Item # WX2-201990

5 stars
Buyer's Club $7.19 Non-Member $7.99 Compare at $11.95

Add to Wishlist

Rapala® Shallow Shad Rap® Lures.

The Shallow version of Rapala®'s legendary Shad Rap® line of lures, ideal for fishing skinny waters. If you're twitching, casting or slow trolling, the Shallow Shad Rap can't be beat. 

  • Running Depth: 3'-6'
  • Body Length: 2"
  • Weight: 3/16 oz.
  • Hooks: Two #6
State Color, as available in the Shopping Cart. Order ONLINE Now!

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