Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

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  1. Live Target® 2 5/8" Frog Hollow Body Surface Lure

     
    Non-Member $10.49 Buyer's Club Discount Applied at Checkout!

    In Stock

  2. 8-Pk. Berkley® 4" Havoc Pit Boss Lures

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  3. Berkley® PowerBait® Power Worm Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  4. Northland® Live Forage® Weedless Spoon, 1/2 - oz.

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  1. Snag Proof® Bass Kicker Frog Lure

     
    Buyer's Club $8.99 Non-Member $9.99

    In Stock

  2. Rapala® Countdown® Lure

     
    Buyer's Club $7.91 Non-Member $8.79

    In Stock

  3. Salmo® 1 3/4" Deep Runner Hornet Lure, 1/16 - oz.

     
    Buyer's Club $6.74 Non-Member $7.49 Compare at $7.87

    In Stock

  4. Rapala® 2 3/4" X - Rap Pop Lure

    5 stars
    (2)
    Buyer's Club $8.99 Non-Member $9.99

    In Stock

  1. 2-Pk. Lindy® Little Nipper Jigs

     
    Buyer's Club $1.97 Non-Member $2.19

    In Stock

  2. Panther Martin® Best of the Best Kit, 3-Pk.

     
    Buyer's Club $9.44 Non-Member $10.49

    In Stock

  3. Berkley® Gulp! Alive! Minnows, 2 1/2"

    5 stars
    (1)
    Buyer's Club $19.79 Non-Member $21.99 Compare at $22.99

    In Stock

  4. Berkley® Gulp! Alive! Jumbo Floating Leeches, 5" floating

     
    Buyer's Club $19.79 Non-Member $21.99 Compare at $22.99

    In Stock

  1. Rapala® X-Rap® Prop Lure

    5 stars
    (1)
    Buyer's Club $10.34 Non-Member $11.49

    In Stock

  2. Rapala® Husky Jerk® Lure

     
    Buyer's Club $5.30 Non-Member $5.89

    In Stock

  3. Rapala® Mini Fat Rap® Lure

     
    Buyer's Club $4.76 Non-Member $5.29

    In Stock

  4. Live Target® 2 7/8" Golden Shiner Lure

     
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  1. Snag Proof® 1/2 - oz. Original Spinning Frog Lure

    5 stars
    (1)
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  2. 10-Pk. Yamamoto Swim Senkos

     
    Buyer's Club $6.47 Non-Member $7.19

    In Stock

  3. Snag Proof® 1/4 - oz. Spinning Soft Craw Lure

    5 stars
    (2)
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  4. Shakespeare® Panfish Tackle Box Kit

     
    Buyer's Club $13.49 Non-Member $14.99 Compare at $16.99

    In Stock

  1. 10-Pk. Mister Twister® 4" Double Tail™ Lures

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  2. Live Target® 2 1/4" Frog Hollow Body Surface Lure

     
    Non-Member $10.49 Buyer's Club Discount Applied at Checkout!

    In Stock

  3. Rapala® 3 1/2" Deep Tail Dancer Lure

     
    Buyer's Club $9.44 Non-Member $10.49

    In Stock

  4. Zoom® 4" Dead Ringer Bait, 10 - Pk.

    4 stars
    (1)
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  1. 3 - Pk. Berkley® PowerBait 4" Kicker Frogs

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  2. Booyah® Pond Magic™ Buzz

    5 stars
    (3)
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  3. Creek Chub® Jointed Pikie® Lure

    5 stars
    (3)
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  4. Rapala® 4 3/8" Clackin' Minnow Lure

     
    Buyer's Club $13.04 Non-Member $14.49

    In Stock

  1. Berkley® PowerBait® Ripple Shad Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  2. Lindy® 2 3/8" River Rocker Plug Lure

     
    Buyer's Club $4.94 Non-Member $5.49

    In Stock

  3. Northland® Jaw Breaker® Spoon, 1/2 - oz.

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  4. Mack's® Cha Cha Crawler Rig

     
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  1. LiveTarget® Threadfin Shad 2 1/2" BaitBall™ Crankbait

    5 stars
    (1)
    Non-Member $14.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  2. Zoom® 4" Horny Toad Bait, 5 - Pk.

     
    Buyer's Club $4.04 Non-Member $4.49

    In Stock

  3. Berkley® Gulp! Alive! Leeches, 3"

    4 stars
    (2)
    Buyer's Club $5.93 Non-Member $6.59 Compare at $6.79

    In Stock

  4. Musky Mania® Double Trouble Bait

     
    Buyer's Club $13.94 Non-Member $15.49 Compare at $17.49

    In Stock

  1. 6-Pk. Berkley® PowerBait® Power Jerk Shad Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  2. Northland Fishing Tackle® 1/8 - oz. Buck - Shot® Rattle Spoon Lure

     
    Buyer's Club $4.49 Non-Member $4.99 Compare at $5.99

    In Stock

  3. Musky Mania® 6" Jake Crank Bait

    4 stars
    (1)
    Buyer's Club $11.24 Non-Member $12.49 Compare at $15.49

    In Stock

  4. YUM® YUMbrella Tripod 3-wire Money Fry Umbrella Rig

     
    Buyer's Club $6.92 Non-Member $7.69

    In Stock

  1. Mepps® Musky Killer Spinnerbait

    4 stars
    (1)
    Buyer's Club $9.44 Non-Member $10.49 Compare at $13.49

    In Stock

  2. Live Target® Crappie Lure

     
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  3. Rapala® 2 3/4" Clackin' Crank Lure

     
    Buyer's Club $13.04 Non-Member $14.49

    In Stock

  4. JB Lures Size 8 8 - Pc. Panfish Ice Fishing Kit

     
    Buyer's Club $8.99 Non-Member $9.99

    In Stock

  1. Storm™ Live Kickin' 4" Shad Lure

     
    Buyer's Club $4.49 Non-Member $4.99

    In Stock

  2. Berkley® Gulp! Alive! Floating Pinched Crawler Bait

    5 stars
    (1)
    Buyer's Club $5.84 Non-Member $6.49

    In Stock

  3. 12 - Pk. KE Lures Size 10 Moon Jigs

     
    Buyer's Club $8.54 Non-Member $9.49

    In Stock

  4. Rapala® 2 1/2" Ultra Light Minnow

    5 stars
    (1)
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

49-96 of 636
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Find top brands for Fishing Lures such as Berkley, Rapala, Northland Tackle, Storm, Zoom, Clam and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

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