Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Bait and Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

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  1. Fish Hawk 36-Pc. Crystal Hair Jig Kit

     
    Buyer's Club $17.99 Non-Member $19.99 Compare at $30.00

    In Stock

  2. 5 Scum Frogs

    4 stars
    (6)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $25.00

    In Stock

  3. 541-Pc. Southern Pro Crappie Tube Kit

    5 stars
    (6)
    Buyer's Club $16.19 Non-Member $17.99 Compare at $23.00

    In Stock

  4. Southern Pro 351-Pc. Trolling, Pulling & Drifting Panfish Lure Kit

    5 stars
    (2)
    Buyer's Club $31.49 Non-Member $34.99 Compare at $40.00

    In Stock

  1. Arbogast 3-Pc. Triple Threat Jitterbug / Hula Lure Kit

    5 stars
    (1)
    Buyer's Club $10.79 Non-Member $11.99

    In Stock

  2. Heddon 3-Pc. Torpedo Lure Kit

     
    Buyer's Club $10.79 Non-Member $11.99 Compare at $15.00

    In Stock

  3. 3-Pc. Set of Rebel Pop-R Triple Threat Topwater Lures

    5 stars
    (2)
    Buyer's Club $8.99 Non-Member $9.99 Compare at $14.00

    In Stock

  4. Casting Spoon Kit

    4 stars
    (4)
    Buyer's Club $22.49 Non-Member $24.99 Compare at $29.99

    In Stock

  1. Mighty Bite™ Fishing Lures

    5 stars
    (5)
    Non-Member $19.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  2. 12-Pc. Spinner Bait Kit

     
    Buyer's Club $19.79 Non-Member $21.99 Compare at $35.00

    In Stock

  3. 44-Pc. Bass Bonanza Kit

    5 stars
    (1)
    Buyer's Club $19.79 Non-Member $21.99 Compare at $23.00

    In Stock

  4. Rapala® Scatter Rap® Crank Lure #05

     
    Buyer's Club $6.29 Non-Member $6.99

    In Stock

  1. Rapala® Scatter Rap® Minnow Lure #11

     
    Buyer's Club $7.19 Non-Member $7.99

    In Stock

  2. Rapala® Scatter Rap® Shad Lure #07

    5 stars
    (5)
    Buyer's Club $7.19 Non-Member $7.99

    In Stock

  3. 40-Pc. Tightlines UV Bait Kit

    3 stars
    (3)
    Buyer's Club $17.99 Non-Member $19.99

    In Stock

  4. Rebel™ Classic Critters 4-Pc. Lure Kit

     
    Buyer's Club $10.79 Non-Member $11.99 Compare at $13.99

    In Stock

  1. 843-Pc. Erie Dearie Terminal Kit

     
    Buyer's Club $22.49 Non-Member $24.99 Compare at $27.99

    Item is currently on backorder

  2. 212-Pc. Wing It® Bobber Kit

    5 stars
    (3)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $26.99

    Item is currently on backorder

  3. 72-Pc. Wahoo! Bass Fishing Worm & Jig Kit

    4 stars
    (3)
    Buyer's Club $8.99 Non-Member $9.99 Compare at $20.00

    In Stock

  4. Rapala® Scatter Rap® CountDown Lure #07

     
    Buyer's Club $7.19 Non-Member $7.99

    In Stock

  1. 338-Pc. Wing It Panfish Kit

    5 stars
    (1)
    Buyer's Club $22.49 Non-Member $24.99 Compare at $30.00

    Item is currently on backorder

  2. Southern Pro® 271 - Pc. Lit'l Hustler Tube Bait Kit

    5 stars
    (2)
    Buyer's Club $17.99 Non-Member $19.99

    In Stock

  3. 72-Pc. Wahoo! Bass Fishing Kit

     
    Buyer's Club $8.99 Non-Member $9.99

    Item is currently on backorder

  4. 5 - Pk. of Southern Lure® Scum Frog® Poppers

     
    Buyer's Club $13.04 Non-Member $14.49 Compare at $20.00

    In Stock

  1. Rapala Scatter Rap Crank #5 Shallow Lure

     
    Buyer's Club $7.82 Non-Member $8.69

    In Stock

  2. Storm Arashi Silent Square Lip #5 Lure

     
    Buyer's Club $7.82 Non-Member $8.69

    In Stock

  3. 12-Pk. of Berkley Powerbait 4" Rib Worms

     
    Buyer's Club $2.69 Non-Member $2.99 Compare at $4.39

    In Stock

  4. 8-Pk. Berkley Gulp! 5" Shaky Worm Bait

     
    Buyer's Club $2.24 Non-Member $2.49 Compare at $7.00

    In Stock

  1. 22-Pc. Johnson Beetle Bou Kit

     
    Buyer's Club $2.69 Non-Member $2.99 Compare at $5.79

    In Stock

  2. Rapala® Scatter Rap® Crank #5 Deep Lure

     
    Buyer's Club $7.82 Non-Member $8.69

    In Stock

  3. 25 - Pc. Live Bait Jig Spins, UV Red

    4 stars
    (2)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $23.00

    In Stock

  4. 10-Pc. Set of Wahoo® Pro Select Spinnerbaits

    3 stars
    (3)
    Buyer's Club $22.49 Non-Member $24.99

    In Stock

  1. Captain Dan's Erie Dearie® Elite Series Spinnerbait

    4 stars
    (1)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $22.99

    Item is currently on backorder

  2. 12 Balsa Floats

    5 stars
    (1)
    Buyer's Club $8.99 Non-Member $9.99 Compare at $15.00

    In Stock

  3. Rapala® Rippin' Rap Lure

     
    Buyer's Club $5.57 Non-Member $6.19

    In Stock

  4. Rapala® Rattl'n Rapala® Lure

     
    Buyer's Club $3.95 Non-Member $4.39

    In Stock

  1. Yamamoto Senkos

    5 stars
    (1)
    Buyer's Club $4.40 Non-Member $4.89

    In Stock

  2. Rapala® Snap Rap® Lure

     
    Buyer's Club $7.55 Non-Member $8.39

    In Stock

  3. LiveTarget® Threadfin Shad 2 1/2" BaitBall™ Crankbait

    5 stars
    (1)
    Non-Member $14.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  4. Mack's® Smile Blade Slow Death Rig

     
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  1. Salmo® 1 1/2" Chubby Darter Lure

     
    Buyer's Club $6.74 Non-Member $7.49 Compare at $7.89

    In Stock

  2. 8 - Pk. Berkley® 4" Havoc Craw Fatty Lures

    5 stars
    (1)
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  3. Panther Martin® Pro Guide Anywhere Spinners, 6-Pk.

     
    Buyer's Club $17.99 Non-Member $19.99

    In Stock

  4. Live Target® 3 1/8" Golden Shiner Lure

    5 stars
    (1)
    Non-Member $12.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  1. Mr. Crappie® Slab Daddy® Supper Rig

     
    Buyer's Club $4.85 Non-Member $5.39

    In Stock

  2. 20 - Pk. Mister Twister® Original Twister 4" Lures

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  3. Rapala® Husky Jerk® Lure

     
    Buyer's Club $5.30 Non-Member $5.89

    In Stock

  4. LiveTarget® Threadfin Shad 2 3/8 inch BaitBall™ Squarebill Lure

     
    Non-Member $14.99 Buyer's Club Discount Applied at Checkout!

    In Stock

1-48 of 530
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Find top brands for Fishing Lures such as Berkley, Rapal, Northland Tackle, Storm and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® Glass Shad Rap® Lure

Item # WX2-294211

5 stars
(1)
Buyer's Club $5.57 Non-Member $6.19

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Glass Shad Rap® Lures.

The next generation of Rapala®'s legendary Shad Rap lures, featuring an innovative prismatic "glass" 3D look. When the light hits the Lure, it reflects in hundreds of directions all at once, with chameleon action that picks up the color of its surroundings and bounces the colors back in an iridescent glow.

Combining the proven natural patterns of the Shad Rap with the long casting, rattling, and suspending features, the Shad Rap® has it all. Take a look at the chart below to find the one that works for you!

Stock No. GSR04:

  • Running Depth: 5'-11'
  • Body Length: 1 1/2"
  • Weight: 3/16 oz.
  • Hooks: Two #6

Stock No. GSR05:

  • Running Depth: 7'-11'
  • Body Length: 2"
  • Weight: 5/16 oz.
  • Hooks: Two #5

Stock No. GSR07:

  • Running Depth: 7'-15'
  • Body Length: 2 3/4"
  • Weight: 7/16 oz.
  • Hooks: Two #3

State Stock No. and Color, as available in the Shopping Cart. Order ONLINE Today!

Rapala® Shallow Shad Rap® Lure

Item # WX2-294223

Buyer's Club $6.56 Non-Member $7.29

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Shallow Shad Rap® Lures.

The Shallow version of Rapala®'s legendary Shad Rap® line of lures, ideal for fishing skinny waters. If you're twitching, casting or slow trolling, the Shallow Shad Rap can't be beat. Take a look at the chart below to find the one that works for you!

Stock No. SSR05:

  • Running Depth: 3'-6'
  • Body Length: 2"
  • Weight: 3/16 oz.
  • Hooks: Two #6

Stock No. SSR07:

  • Running Depth: 4'-6'
  • Body Length: 2 3/4"
  • Weight: 1/4 oz.
  • Hooks: Two #5

Stock No. SSR09:

  • Running Depth: 6'-8'
  • Body Length: 3 1/2"
  • Weight: 3/8 oz.
  • Hooks: Two #3

State Size, as available in the Shopping Cart. Order ONLINE Today!

Rapala® Bleeding Jointed Shad Rap® Lure

Item # WX2-296593

Buyer's Club $5.57 Non-Member $6.19

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Bleeding Jointed Shad Rap® Lure. Simply irresistible.

The Bleeding Jointed Shad Rap® combines Rapala®'s classic jointed wide wobble action with "bleeding" gills, lips and hooks to create an irresistible wounded baitfish. Lots of sizes and colors, your pick.

State Model and Color, as available in the Shopping Cart.

Model JSR04:
  • Body Length: 1 1/2"
  • Running Depth: 4-6'
  • Weight: 3/16 oz.
  • Hooks: #8 and #10
Model JSR05:
  • Body Length: 2"
  • Running Depth: 6-13'
  • Weight: 1/4 oz.
  • Hooks: #6 and #7
Model JSR07:
  • Body Length: 2 3/4"
  • Running Depth: 7-15'
  • Weight: 1/2 oz.
  • Hooks: Two #4

Rapala® Shad Rap® Lure

Item # WX2-294222

5 stars
(1)
Buyer's Club $6.56 Non-Member $7.29

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Shad Rap® Lures.

When the Rapala® design team created the Shad Rap®, they were searching for the best crankbait around... one that would closely resemble baitfish the world over, cast like a bullet, work at many depths and - of course - capture that famous Rapala action.

That's a tall order for one lure, but the Shad Rap has proven itself time and time again with confidence and ease. Equally effective casting or trolling, fast or slow speeds... truly a legend in its time. Take a look at the chart below to find the one that works for you!

State Stock and Color, as available in the Shopping Cart below. Order ONLINE Now!

Stock No. SR04:
  • Running Depth: 4'-7'
  • Body Length: 1 1/2"
  • Weight: 1/8 oz.
  • Hooks: Two #4
Stock No. SR05:
  • Running Depth: 4'-9'
  • Body Length: 2"
  • Weight: 3/16 oz.
  • Hooks: Two #6
Stock No. SR06:
  • Running Depth: 5'-10'
  • Body Length: 2 1/2"
  • Weight: 51/4 oz.
  • Hooks: Two #6
Stock No. SR07:
  • Running Depth: 5'-11'
  • Body Length: 2 3/4"
  • Weight: 5/16 oz.
  • Hooks: Two #5
Stock No. SR08:
  • Running Depth: 8'-15'
  • Body Length: 3 1/8"
  • Weight: 3/8 oz.
  • Hooks: Two #3
Stock No. SR09:
  • Running Depth: 8'-15'
  • Body Length: 3 1/2"
  • Weight: 9/16 oz.
  • Hooks: Two #3

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