Fishing Lures

Sportsman's Guide has the latest in Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

Grid List
Sort By:
1-48 of 540
Show:
Pages:
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
12
  1. Arbogast™ 3-Pc. Triple Threat Jitterbug / Hula Lure Kit

     
    Buyer's Club $10.79 Non-Member $11.99

    In Stock

  2. 5 Scum Frogs

    4 stars
    (6)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $25.00

    In Stock

  3. 3-Pc. Set of Rebel® Pop-R Triple Threat Topwater Lures

    5 stars
    (1)
    Buyer's Club $8.99 Non-Member $9.99 Compare at $14.00

    In Stock

  4. 541-Pc. Southern Pro® Crappie Tube Kit

    5 stars
    (5)
    Buyer's Club $16.19 Non-Member $17.99 Compare at $23.00

    In Stock

  1. Mighty Bite™ Fishing Lures

    5 stars
    (5)
    Non-Member $19.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  2. 44-Pc. Bass Bonanza Kit

     
    Buyer's Club $19.79 Non-Member $21.99 Compare at $23.00

    In Stock

  3. 12-Pc. Spinner Bait Kit

     
    Buyer's Club $19.79 Non-Member $21.99 Compare at $35.00

    In Stock

  4. 72-Pc. Wahoo! Bass Fishing Worm & Jig Kit

    5 stars
    (2)
    Buyer's Club $8.99 Non-Member $9.99 Compare at $20.00

    In Stock

  1. Eagle Claw® Glow Jig Ice Fishing Kit

    5 stars
    (6)
    Buyer's Club $7.19 Non-Member $7.99

    In Stock

  2. 84 - Pc. Feather Grub Kit

     
    Buyer's Club $17.99 Non-Member $19.99 Compare at $23.00

    In Stock

  3. Southern Pro™ 351 - Pc. Trolling, Pulling & Drifting Panfish Lure Kit

    5 stars
    (2)
    Buyer's Club $31.49 Non-Member $34.99 Compare at $40.00

    In Stock

  4. 10-Pc. Set of Wahoo® Pro Select Spinnerbaits

    3 stars
    (3)
    Buyer's Club $22.49 Non-Member $24.99

    In Stock

  1. 25 - Pc. Live Bait Jig Spins, UV Red

    4 stars
    (2)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $23.00

    In Stock

  2. 40-Pc. Tightlines UV Bait Kit

    3 stars
    (3)
    Buyer's Club $17.99 Non-Member $19.99

    In Stock

  3. 5 - Pk. of Southern Lure® Scum Frog® Poppers

     
    Buyer's Club $13.04 Non-Member $14.49 Compare at $20.00

    In Stock

  4. Fish Hawk 36 - Pc. Crystal Hair Jig Kit

     
    Buyer's Club $17.99 Non-Member $19.99 Compare at $29.99

    In Stock

  1. Rapala® Scatter Rap® Minnow Lure #11

     
    Buyer's Club $7.19 Non-Member $7.99

    In Stock

  2. Rapala® Scatter Rap® CountDown Lure #07

     
    Buyer's Club $7.19 Non-Member $7.99

    In Stock

  3. 8-Pk. Berkley® Gulp! Shaky Worm Bait

     
    Buyer's Club $2.24 Non-Member $2.49 Compare at $7.00

    In Stock

  4. 12-Pk. of Berkley® Powerbait® 4" Rib Worms

     
    Buyer's Club $2.69 Non-Member $2.99 Compare at $4.39

    In Stock

  1. Rapala® Scatter Rap® Shad Lure #07

    5 stars
    (5)
    Buyer's Club $7.19 Non-Member $7.99

    In Stock

  2. Rapala® Scatter Rap® Crank Lure #05

     
    Buyer's Club $6.29 Non-Member $6.99

    In Stock

  3. 843 - Pc. Erie Dearie Terminal Kit

     
    Buyer's Club $22.49 Non-Member $24.99 Compare at $27.99

    In Stock

  4. Southern Pro® 271 - Pc. Lit'l Hustler Tube Bait Kit

    5 stars
    (2)
    Buyer's Club $17.99 Non-Member $19.99

    In Stock

  1. 12 Balsa Floats

    5 stars
    (1)
    Buyer's Club $8.99 Non-Member $9.99 Compare at $15.00

    In Stock

  2. Yamamoto Senkos

    5 stars
    (1)
    Buyer's Club $4.40 Non-Member $4.89

    In Stock

  3. Salmo® 1 3/4" Hornet Lure

     
    Buyer's Club $6.74 Non-Member $7.49 Compare at $7.99

    In Stock

  4. Rapala® X-Rap® Jerkbait Lure

     
    Buyer's Club $8.99 Non-Member $9.99

    In Stock

  1. Live Target® Floating Field Mouse Lure

     
    Non-Member $10.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  2. Snagproof® Moss Mouse® Bait

    5 stars
    (1)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  3. Rapala® Snap Rap® Lure

     
    Buyer's Club $7.55 Non-Member $8.39

    In Stock

  4. Northland® Fire-Ball Spin Jig, 2-Pk.

     
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  1. Rapala® 4 3/8" Deep Tail Dancer Lure

     
    Buyer's Club $9.89 Non-Member $10.99

    In Stock

  2. Panther Martin® Best of the Best Kit, 3-Pk.

     
    Buyer's Club $9.44 Non-Member $10.49

    In Stock

  3. Rebel® Teeny Wee Crawfish™ 1 1/2" Lure

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  4. 2-Pk. of Northland® Fire-fly Jigs

     
    Buyer's Club $2.87 Non-Member $3.19

    In Stock

  1. Musky Innovations® 20" Magnum Double Dawg Lure

     
    Buyer's Club $20.69 Non-Member $22.99

    In Stock

  2. Johnson® Beetle Spin® Spinner Baits

    5 stars
    (1)
    Buyer's Club $1.34 Non-Member $1.49

    In Stock

  3. Berkley® PowerBait® Power Worm Bait

     
    Buyer's Club $4.31 Non-Member $4.79

    In Stock

  4. Rapala® Flat Rap® Lure

     
    Buyer's Club $8.54 Non-Member $9.49

    In Stock

  1. Live Target® 2 1/4" Frog Hollow Body Surface Lure

     
    Non-Member $10.49 Buyer's Club Discount Applied at Checkout!

    In Stock

  2. 2-Pk. of Lindy® 1/8 oz. Fuzz-E Grubs

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  3. Rapala® Shad Rap® Lure

    5 stars
    (1)
    Buyer's Club $6.56 Non-Member $7.29

    In Stock

  4. Rapala® Jointed™ Minnow Lure

     
    Buyer's Club $8.54 Non-Member $9.49

    In Stock

  1. Mr. Crappie® Slab Daddy® Supper Rig

     
    Buyer's Club $4.85 Non-Member $5.39

    In Stock

  2. Mepps® 6-Pc. Hot Aglia® Trout Lure Kit

     
    Buyer's Club $25.19 Non-Member $27.99

    In Stock

  3. Mepps® Aglia® Spinnerbait

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  4. 8 - Pk. Berkley® 4" Havoc Craw Fatty Lures

    5 stars
    (1)
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

1-48 of 540
Show:
Pages:
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
12

Find top brands for Fishing Lures such as Berkley, Rapala, Northland Tackle, Storm, Zoom, Clam and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® Scatter Rap® Crank #5 Shallow Lure

Item # WX2-615536

Buyer's Club $7.82 Non-Member $8.69

Add to Wishlist

Rapala® Scatter Rap® Crank #5 Shallow Lure. Rapala's latest and greatest, with new evasive swim action!

The erratic Scatter Rap® perfectly mimics a spooked bait fish fleeing attack... but unlike in nature, this one doesn't get away. Rapala® starts with the classic balsa body shape, then adds their new Scatter Lip to create the most evasive, erratic, aggressive sweeping action ever seen.

Features:

  • 3' running depth
  • Actions: evasive, erratic, floating, non-rattling
  • 2 VMC® black nickel #5 hooks
  • Measures 2"l., weighs 5/16 oz.

State Color, as available in the Shopping Cart.

Rapala® 2 3/4" X - Rap Pop Lure

Item # WX2-226311

5 stars
Buyer's Club $8.99 Non-Member $9.99

Add to Wishlist

Rapala® 2 3/4" X - Rap Pop Lure brings X - Rap attitude and action to topwater!

Big poppin'. Big splashin'. Big bassin'. The X-Rap Pop gets loud and gets bites. Starting in a tail down position, its arched body shape sets lure up for a large kerplunk-pop and splash with every snap... even the slightest tug and the X-Pop comes to life! Internal long cast mechanism allows you to fish vast amounts of water without changing spots.

  • 2 3/4" long, weighs 3/8 oz.
  • Textured translucent body, internal holographic foil, and 3D holographic eyes for realistic looks
  • Internal rattle adds to the noise and commotion
  • Two #5 VMC® black nickel hooks
  • Flash feather teaser tail.

Rapala® Scatter Rap® Crank #5 Deep Lure

Item # WX2-615535

Buyer's Club $7.82 Non-Member $8.69

Add to Wishlist

Rapala® Scatter Rap® Crank #5 Deep Lure. Rapala's latest and greatest, with new evasive swim action!

The erratic Scatter Rap® Crank #5 Deep Lure perfectly mimics a spooked bait fish fleeing attack... but unlike in nature, this one doesn't get away. Rapala starts with the classic balsa body shape, then adds their new Scatter Lip to create the most evasive, erratic, aggressive sweeping action ever seen.

Features:

  • 10' running depth
  • Actions: evasive, erratic, floating, non-rattling
  • 2 VMC® black nickel #5 hooks
  • Measures 2" l., weighs 5/16 oz.

State Color, as available in the Shopping Cart.

Rapala® Shallow Shad Rap® SSR05 Lure

Item # WX2-201990

5 stars
Buyer's Club $7.19 Non-Member $7.99 Compare at $11.95

Add to Wishlist

Rapala® Shallow Shad Rap® Lures.

The Shallow version of Rapala®'s legendary Shad Rap® line of lures, ideal for fishing skinny waters. If you're twitching, casting or slow trolling, the Shallow Shad Rap can't be beat. 

  • Running Depth: 3'-6'
  • Body Length: 2"
  • Weight: 3/16 oz.
  • Hooks: Two #6
State Color, as available in the Shopping Cart. Order ONLINE Now!

Join or Renew The Sportsman’s Guide Buyer’s Club® Today!

$29.99 per year   • Save up to 10% on purchases every day.
Join Renew More Info