Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

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  1. 541-Pc. Southern Pro Crappie Tube Kit

    5 stars
    (5)
    Buyer's Club $16.19 Non-Member $17.99 Compare at $23.00

    In Stock

  2. Fish Hawk 36-Pc. Crystal Hair Jig Kit

     
    Buyer's Club $17.99 Non-Member $19.99 Compare at $30.00

    Item is currently on backorder

  3. Southern Pro 351-Pc. Trolling, Pulling & Drifting Panfish Lure Kit

    5 stars
    (2)
    Buyer's Club $31.49 Non-Member $34.99 Compare at $40.00

    In Stock

  4. Arbogast™ 3-Pc. Triple Threat Jitterbug / Hula Lure Kit

    5 stars
    (1)
    Buyer's Club $10.79 Non-Member $11.99

    In Stock

  1. Heddon™ 3-Pc. Torpedo Lure Kit

     
    Buyer's Club $10.79 Non-Member $11.99 Compare at $15.00

    In Stock

  2. 12-Pc. Spinner Bait Kit

     
    Buyer's Club $19.79 Non-Member $21.99 Compare at $35.00

    In Stock

  3. 3-Pc. Set of Rebel® Pop-R Triple Threat Topwater Lures

    5 stars
    (2)
    Buyer's Club $8.99 Non-Member $9.99 Compare at $14.00

    In Stock

  4. Eagle Claw® Glow Jig Ice Fishing Kit

    5 stars
    (6)
    Buyer's Club $7.19 Non-Member $7.99

    In Stock

  1. Mighty Bite™ Fishing Lures

    5 stars
    (5)
    Non-Member $19.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  2. 72-Pc. Wahoo! Bass Fishing Worm & Jig Kit

    4 stars
    (3)
    Buyer's Club $8.99 Non-Member $9.99 Compare at $20.00

    In Stock

  3. Captain Dan's Erie Dearie® Elite Series Spinnerbait

    4 stars
    (1)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $22.99

    Item is currently on backorder

  4. 10-Pc. Set of Wahoo® Pro Select Spinnerbaits

    3 stars
    (3)
    Buyer's Club $22.49 Non-Member $24.99

    In Stock

  1. 5 Scum Frogs

    4 stars
    (6)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $25.00

    In Stock

  2. Rapala® Scatter Rap® Shad Lure #07

    5 stars
    (5)
    Buyer's Club $7.19 Non-Member $7.99

    In Stock

  3. Rapala Scatter Rap Crank #5 Shallow Lure

     
    Buyer's Club $7.82 Non-Member $8.69

    Item is currently on backorder

  4. Rapala® Scatter Rap® Crank #5 Deep Lure

     
    Buyer's Club $7.82 Non-Member $8.69

    Item is currently on backorder

  1. 40-Pc. Tightlines UV Bait Kit

    3 stars
    (3)
    Buyer's Club $17.99 Non-Member $19.99

    In Stock

  2. 843-Pc. Erie Dearie Terminal Kit

     
    Buyer's Club $22.49 Non-Member $24.99 Compare at $27.99

    In Stock

  3. 338-Pc. Wing It Panfish Kit

    5 stars
    (1)
    Buyer's Club $22.49 Non-Member $24.99 Compare at $27.99

    Item is currently on backorder

  4. 212-Pc. Wing It® Bobber Kit

    5 stars
    (3)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $26.99

    Item is currently on backorder

  1. 12-Pk. of Berkley® Powerbait® 4" Rib Worms

     
    Buyer's Club $2.69 Non-Member $2.99 Compare at $4.39

    In Stock

  2. 8-Pk. Berkley® Gulp! 5" Shaky Worm Bait

     
    Buyer's Club $2.24 Non-Member $2.49 Compare at $7.00

    In Stock

  3. Rapala® Scatter Rap® Minnow Lure #11

     
    Buyer's Club $7.19 Non-Member $7.99

    In Stock

  4. Rapala® Scatter Rap® Crank Lure #05

     
    Buyer's Club $6.29 Non-Member $6.99

    In Stock

  1. Storm Arashi Silent Square Lip #5 Lure

     
    Buyer's Club $7.82 Non-Member $8.69

    Item is currently on backorder

  2. Rapala® Scatter Rap® CountDown Lure #07

     
    Buyer's Club $7.19 Non-Member $7.99

    In Stock

  3. 12 Balsa Floats

    5 stars
    (1)
    Buyer's Club $8.99 Non-Member $9.99 Compare at $15.00

    In Stock

  4. 44-Pc. Bass Bonanza Kit

     
    Buyer's Club $19.79 Non-Member $21.99 Compare at $23.00

    In Stock

  1. Rebel™ Classic Critters 4-Pc. Lure Kit

     
    Buyer's Club $10.79 Non-Member $11.99 Compare at $13.99

    Item is currently on backorder

  2. 25 - Pc. Live Bait Jig Spins, UV Red

    4 stars
    (2)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $23.00

    In Stock

  3. Casting Spoon Kit

    4 stars
    (4)
    Buyer's Club $22.49 Non-Member $24.99 Compare at $29.99

    Item is currently on backorder

  4. 72-Pc. Wahoo! Bass Fishing Kit

     
    Buyer's Club $8.99 Non-Member $9.99

    In Stock

  1. Southern Pro® 271 - Pc. Lit'l Hustler Tube Bait Kit

    5 stars
    (2)
    Buyer's Club $17.99 Non-Member $19.99

    In Stock

  2. 5 - Pk. of Southern Lure® Scum Frog® Poppers

     
    Buyer's Club $13.04 Non-Member $14.49 Compare at $20.00

    In Stock

  3. Mack's® Smile Blade Slow Death Rig

     
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  4. Road Runner® Reality Shad Buffet Rig Lure

     
    Buyer's Club $5.12 Non-Member $5.69

    In Stock

  1. Johnson ThinFisher Rattle Blade Bait

    5 stars
    (2)
    Buyer's Club $3.32 Non-Member $3.69

    In Stock

  2. Musky Innovations 13" Regular Double Dawg Lure

     
    Buyer's Club $19.79 Non-Member $21.99

    In Stock

  3. Rapala® Down Deep Husky Jerk® DHJ Lure

    4 stars
    (1)
    Buyer's Club $6.38 Non-Member $7.09

    In Stock

  4. 10-Pk. Yamamoto Swim Senkos

     
    Buyer's Club $6.47 Non-Member $7.19

    In Stock

  1. Yamamoto Senkos

    5 stars
    (1)
    Buyer's Club $4.40 Non-Member $4.89

    In Stock

  2. Berkley® 2 1/2" Floating Flicker Lure

    5 stars
    (6)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  3. Rapala® Rippin' Rap Lure

     
    Buyer's Club $5.57 Non-Member $6.19

    In Stock

  4. Northland® Gum-Drop Sting'N' Floater, 2-Pk.

     
    Buyer's Club $4.04 Non-Member $4.49

    In Stock

  1. 12 - Pk. Trigger X® 4" Tube Aggression Lures

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  2. Berkley® Gulp! Alive Waxie Bait

     
    Buyer's Club $5.84 Non-Member $6.49

    In Stock

  3. Lunkerhunt 1 1/2" Hollow Body Pocket Frog

     
    Buyer's Club $6.29 Non-Member $6.99

    In Stock

  4. Rapala® Snap Rap® Lure

     
    Buyer's Club $7.55 Non-Member $8.39

    In Stock

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Find top brands for Fishing Lures such as Berkley, Rapala, Northland Tackle, Storm, Zoom, Clam and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® X - Rap® Jointed Shad XJS13 Lure

Item # WX2-202002

Buyer's Club $12.14 Non-Member $13.49 Compare at $17.99

Add to Wishlist

Rapala® X - Rap® Jointed Shad Lures

Everything you love about the popular X-Rap® series... the perfect size, the perfect 3-D shape... with exaggerated action of a jointed body for a slower retrieve that triggers bites from even the most sluggish and finnicky of fish. Near-neutral buoyancy, with a slight rise, provides a very natural "wounded minnow" actin. Combined with the X-Rap finish, no fish is safe.

  • 4'-8' running depth
  • 5 1/4" body length
  • Weighs 1 5/8 ozs.
  • Two #2 hooks.

State Color, as available in the Shopping Cart.

Rapala® X-Rap® CountDown Lure

Item # WX2-296599

Buyer's Club $10.34 Non-Member $11.49

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® X-Rap® CountDown Lure. For fish, it's the final countdown.

X-Rap® CountDown Lures combine the famous action of the X-Rap with Rapala®'s innovative CountDown technique, letting you fish at any depth consistently! The X-Rap CountDown Lure swims with a strong rolling action on the retrieve and flutter down on the pause. Flat sides create a hard flash. Precision construction makes for consistent sink rates. Your choice of color and size.

State Model and Color, as available in the Shopping Cart.

Model XRCD05:
  • Size: 2"
  • Running Depth: 2-4'
  • Weight: 1/8 oz.
  • Hooks: Two #10
Model XRCD07:
  • Size: 2 3/4"
  • Running Depth: 3-5'
  • Weight: 3/8 oz.
  • Hooks: Two #6

Rapala® Shallow Shad Rap® Lure

Item # WX2-294223

Buyer's Club $6.56 Non-Member $7.29

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Shallow Shad Rap® Lures.

The Shallow version of Rapala®'s legendary Shad Rap® line of lures, ideal for fishing skinny waters. If you're twitching, casting or slow trolling, the Shallow Shad Rap can't be beat. Take a look at the chart below to find the one that works for you!

Stock No. SSR05:

  • Running Depth: 3'-6'
  • Body Length: 2"
  • Weight: 3/16 oz.
  • Hooks: Two #6

Stock No. SSR07:

  • Running Depth: 4'-6'
  • Body Length: 2 3/4"
  • Weight: 1/4 oz.
  • Hooks: Two #5

Stock No. SSR09:

  • Running Depth: 6'-8'
  • Body Length: 3 1/2"
  • Weight: 3/8 oz.
  • Hooks: Two #3

State Size, as available in the Shopping Cart. Order ONLINE Today!

Rapala® Bleeding Jointed Shad Rap® Lure

Item # WX2-296593

Buyer's Club $5.57 Non-Member $6.19

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Bleeding Jointed Shad Rap® Lure. Simply irresistible.

The Bleeding Jointed Shad Rap® combines Rapala®'s classic jointed wide wobble action with "bleeding" gills, lips and hooks to create an irresistible wounded baitfish. Lots of sizes and colors, your pick.

State Model and Color, as available in the Shopping Cart.

Model JSR04:
  • Body Length: 1 1/2"
  • Running Depth: 4-6'
  • Weight: 3/16 oz.
  • Hooks: #8 and #10
Model JSR05:
  • Body Length: 2"
  • Running Depth: 6-13'
  • Weight: 1/4 oz.
  • Hooks: #6 and #7
Model JSR07:
  • Body Length: 2 3/4"
  • Running Depth: 7-15'
  • Weight: 1/2 oz.
  • Hooks: Two #4

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