Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

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  1. 5 Scum Frogs

    5 stars
    (5)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $25.00

    In Stock

  2. Arbogast™ 3-Pc. Triple Threat Jitterbug / Hula Lure Kit

     
    Buyer's Club $10.79 Non-Member $11.99

    In Stock

  3. 3-Pc. Set of Rebel® Pop-R Triple Threat Topwater Lures

    5 stars
    (1)
    Buyer's Club $8.99 Non-Member $9.99 Compare at $14.00

    In Stock

  4. 541-Pc. Southern Pro® Crappie Tube Kit

    5 stars
    (5)
    Buyer's Club $16.19 Non-Member $17.99 Compare at $23.00

    In Stock

  1. Mighty Bite™ Fishing Lures

    5 stars
    (5)
    Non-Member $19.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  2. Heddon™ 3-Pc. Torpedo Lure Kit

     
    Buyer's Club $10.79 Non-Member $11.99 Compare at $15.00

    Item is currently on backorder

  3. Casting Spoon Kit

    4 stars
    (4)
    Buyer's Club $22.49 Non-Member $24.99 Compare at $29.99

    Item is currently on backorder

  4. 72-Pc. Wahoo! Bass Fishing Worm & Jig Kit

    5 stars
    (2)
    Buyer's Club $8.99 Non-Member $9.99 Compare at $20.00

    In Stock

  1. 44-Pc. Bass Bonanza Kit

     
    Buyer's Club $19.79 Non-Member $21.99 Compare at $23.00

    In Stock

  2. Southern Pro™ 351 - Pc. Trolling, Pulling & Drifting Panfish Lure Kit

    5 stars
    (2)
    Buyer's Club $31.49 Non-Member $34.99 Compare at $40.00

    In Stock

  3. 12-Pc. Spinner Bait Kit

     
    Buyer's Club $19.79 Non-Member $21.99 Compare at $35.00

    In Stock

  4. Eagle Claw® Glow Jig Ice Fishing Kit

    5 stars
    (6)
    Buyer's Club $7.19 Non-Member $7.99

    In Stock

  1. 84 - Pc. Feather Grub Kit

     
    Buyer's Club $17.99 Non-Member $19.99 Compare at $23.00

    In Stock

  2. Fish Hawk 36 - Pc. Crystal Hair Jig Kit

     
    Buyer's Club $17.99 Non-Member $19.99 Compare at $29.99

    In Stock

  3. 10-Pc. Set of Wahoo® Pro Select Spinnerbaits

    3 stars
    (3)
    Buyer's Club $22.49 Non-Member $24.99

    In Stock

  4. Rebel™ Classic Critters 4-Pc. Lure Kit

     
    Buyer's Club $10.79 Non-Member $11.99 Compare at $13.99

    Item is currently on backorder

  1. 40-Pc. Tightlines UV Bait Kit

    3 stars
    (3)
    Buyer's Club $17.99 Non-Member $19.99

    In Stock

  2. 25 - Pc. Live Bait Jig Spins, UV Red

    4 stars
    (2)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $23.00

    In Stock

  3. 5 - Pk. of Southern Lure® Scum Frog® Poppers

     
    Buyer's Club $13.04 Non-Member $14.49 Compare at $20.00

    In Stock

  4. Rapala® Scatter Rap® Minnow Lure #11

     
    Buyer's Club $7.19 Non-Member $7.99

    In Stock

  1. Southern Pro® 271 - Pc. Lit'l Hustler Tube Bait Kit

    5 stars
    (2)
    Buyer's Club $17.99 Non-Member $19.99

    In Stock

  2. Rapala® Scatter Rap® Shad Lure #07

    5 stars
    (5)
    Buyer's Club $7.19 Non-Member $7.99

    In Stock

  3. 212-Pc. Wing It® Bobber Kit

    5 stars
    (3)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $26.99

    Item is currently on backorder

  4. 338 - Pc. Wing It® Panfish Kit

    5 stars
    (1)
    Buyer's Club $22.49 Non-Member $24.99 Compare at $27.99

    In Stock

  1. Rapala® Scatter Rap® CountDown Lure #07

     
    Buyer's Club $7.19 Non-Member $7.99

    In Stock

  2. Rapala® Scatter Rap® Crank Lure #05

     
    Buyer's Club $6.29 Non-Member $6.99

    In Stock

  3. Rapala® Scatter Rap® Crank #5 Shallow Lure

     
    Buyer's Club $7.82 Non-Member $8.69

    Item is currently on backorder

  4. Captain Dan's Erie Dearie® Elite Series Spinnerbait

    4 stars
    (1)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $22.99

    Item is currently on backorder

  1. 8-Pk. Berkley® Gulp! Shaky Worm Bait

     
    Buyer's Club $2.24 Non-Member $2.49 Compare at $7.00

    In Stock

  2. Rapala® Scatter Rap® Crank #5 Deep Lure

     
    Buyer's Club $7.82 Non-Member $8.69

    Item is currently on backorder

  3. Storm® Arashi Silent Square Lip #5 Lure

     
    Buyer's Club $7.82 Non-Member $8.69

    Item is currently on backorder

  4. 12-Pk. of Berkley® Powerbait® 4" Rib Worms

     
    Buyer's Club $2.69 Non-Member $2.99 Compare at $4.39

    In Stock

  1. 36 - Pc. Kukoo Jigs

    5 stars
    (4)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $55.00

    Item is currently on backorder

  2. 843 - Pc. Erie Dearie Terminal Kit

     
    Buyer's Club $22.49 Non-Member $24.99 Compare at $27.99

    In Stock

  3. 12 Balsa Floats

    5 stars
    (1)
    Buyer's Club $8.99 Non-Member $9.99 Compare at $15.00

    In Stock

  4. Yamamoto Senkos

    5 stars
    (1)
    Buyer's Club $4.40 Non-Member $4.89

    In Stock

  1. Johnson® Beetle Spin® Spinner Baits

     
    Buyer's Club $1.34 Non-Member $1.49

    In Stock

  2. Salmo® 1 3/4" Hornet Lure

     
    Buyer's Club $6.74 Non-Member $7.49 Compare at $7.99

    In Stock

  3. 15 - Pc. Eagle Claw® Ice Jig Kits

    4 stars
    (3)
    Buyer's Club $4.49 Non-Member $4.99 Compare at $6.99

    In Stock

  4. Rapala® Snap Rap® Lure

     
    Buyer's Club $7.55 Non-Member $8.39

    In Stock

  1. Mepps® Aglia® Spinnerbait

     
    Buyer's Club $3.14 Non-Member $3.49

    In Stock

  2. Rapala® X-Rap® Jerkbait Lure

     
    Buyer's Club $8.99 Non-Member $9.99

    In Stock

  3. Panther Martin® Best of the Best Kit, 3-Pk.

     
    Buyer's Club $9.44 Non-Member $10.49

    In Stock

  4. Mepps® 6-Pc. Hot Aglia® Trout Lure Kit

     
    Buyer's Club $25.19 Non-Member $27.99

    In Stock

  1. Snagproof® Moss Mouse® Bait

    5 stars
    (1)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  2. JB Lures Size 10 8 - Pc. Panfish Ice Fishing Kit

    4 stars
    (1)
    Buyer's Club $8.99 Non-Member $9.99

    In Stock

  3. 15 - Pc. Eagle Claw® Ice Jig Kits, Non - Lead

    4 stars
    (6)
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  4. Live Target® Floating Field Mouse Lure

     
    Non-Member $10.99 Buyer's Club Discount Applied at Checkout!

    In Stock

1-48 of 550
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Find top brands for Fishing Lures such as Berkley, Rapala, Northland Tackle, Storm, Zoom, Clam and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® Scatter Rap® Crank #5 Shallow Lure

Item # WX2-615536

Buyer's Club $7.82 Non-Member $8.69

Add to Wishlist

Rapala® Scatter Rap® Crank #5 Shallow Lure. Rapala's latest and greatest, with new evasive swim action!

The erratic Scatter Rap® perfectly mimics a spooked bait fish fleeing attack... but unlike in nature, this one doesn't get away. Rapala® starts with the classic balsa body shape, then adds their new Scatter Lip to create the most evasive, erratic, aggressive sweeping action ever seen.

Features:

  • 3' running depth
  • Actions: evasive, erratic, floating, non-rattling
  • 2 VMC® black nickel #5 hooks
  • Measures 2"l., weighs 5/16 oz.

State Color, as available in the Shopping Cart.

Rapala® 2 3/4" X - Rap Pop Lure

Item # WX2-226311

5 stars
Buyer's Club $8.99 Non-Member $9.99

Add to Wishlist

Rapala® 2 3/4" X - Rap Pop Lure brings X - Rap attitude and action to topwater!

Big poppin'. Big splashin'. Big bassin'. The X-Rap Pop gets loud and gets bites. Starting in a tail down position, its arched body shape sets lure up for a large kerplunk-pop and splash with every snap... even the slightest tug and the X-Pop comes to life! Internal long cast mechanism allows you to fish vast amounts of water without changing spots.

  • 2 3/4" long, weighs 3/8 oz.
  • Textured translucent body, internal holographic foil, and 3D holographic eyes for realistic looks
  • Internal rattle adds to the noise and commotion
  • Two #5 VMC® black nickel hooks
  • Flash feather teaser tail.

Rapala® Scatter Rap® Crank #5 Deep Lure

Item # WX2-615535

Buyer's Club $7.82 Non-Member $8.69

Add to Wishlist

Rapala® Scatter Rap® Crank #5 Deep Lure. Rapala's latest and greatest, with new evasive swim action!

The erratic Scatter Rap® Crank #5 Deep Lure perfectly mimics a spooked bait fish fleeing attack... but unlike in nature, this one doesn't get away. Rapala starts with the classic balsa body shape, then adds their new Scatter Lip to create the most evasive, erratic, aggressive sweeping action ever seen.

Features:

  • 10' running depth
  • Actions: evasive, erratic, floating, non-rattling
  • 2 VMC® black nickel #5 hooks
  • Measures 2" l., weighs 5/16 oz.

State Color, as available in the Shopping Cart.

Rapala® Shallow Shad Rap® SSR05 Lure

Item # WX2-201990

5 stars
Buyer's Club $7.19 Non-Member $7.99 Compare at $11.95

Add to Wishlist

Rapala® Shallow Shad Rap® Lures.

The Shallow version of Rapala®'s legendary Shad Rap® line of lures, ideal for fishing skinny waters. If you're twitching, casting or slow trolling, the Shallow Shad Rap can't be beat. 

  • Running Depth: 3'-6'
  • Body Length: 2"
  • Weight: 3/16 oz.
  • Hooks: Two #6
State Color, as available in the Shopping Cart. Order ONLINE Now!

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