Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

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  1. 541-Pc. Southern Pro Crappie Tube Kit

    5 stars
    (5)
    Buyer's Club $16.19 Non-Member $17.99 Compare at $23.00

    In Stock

  2. Arbogast™ 3-Pc. Triple Threat Jitterbug / Hula Lure Kit

    5 stars
    (1)
    Buyer's Club $10.79 Non-Member $11.99

    In Stock

  3. 3-Pc. Set of Rebel® Pop-R Triple Threat Topwater Lures

    5 stars
    (2)
    Buyer's Club $8.99 Non-Member $9.99 Compare at $14.00

    In Stock

  4. 5 Scum Frogs

    4 stars
    (6)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $25.00

    In Stock

  1. Heddon™ 3-Pc. Torpedo Lure Kit

     
    Buyer's Club $10.79 Non-Member $11.99 Compare at $15.00

    In Stock

  2. Eagle Claw® Glow Jig Ice Fishing Kit

    5 stars
    (6)
    Buyer's Club $7.19 Non-Member $7.99

    In Stock

  3. 12-Pc. Spinner Bait Kit

     
    Buyer's Club $19.79 Non-Member $21.99 Compare at $35.00

    In Stock

  4. Fish Hawk 36-Pc. Crystal Hair Jig Kit

     
    Buyer's Club $17.99 Non-Member $19.99 Compare at $30.00

    In Stock

  1. Mighty Bite™ Fishing Lures

    5 stars
    (5)
    Non-Member $19.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  2. 72-Pc. Wahoo! Bass Fishing Worm & Jig Kit

    4 stars
    (3)
    Buyer's Club $8.99 Non-Member $9.99 Compare at $20.00

    In Stock

  3. Captain Dan's Erie Dearie® Elite Series Spinnerbait

    4 stars
    (1)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $22.99

    Item is currently on backorder

  4. Southern Pro 351-Pc. Trolling, Pulling & Drifting Panfish Lure Kit

    5 stars
    (2)
    Buyer's Club $31.49 Non-Member $34.99 Compare at $40.00

    In Stock

  1. 10-Pc. Set of Wahoo® Pro Select Spinnerbaits

    3 stars
    (3)
    Buyer's Club $22.49 Non-Member $24.99

    In Stock

  2. Rapala® Scatter Rap® Shad Lure #07

    5 stars
    (5)
    Buyer's Club $7.19 Non-Member $7.99

    In Stock

  3. Rapala® Scatter Rap® Crank #5 Deep Lure

     
    Buyer's Club $7.82 Non-Member $8.69

    Item is currently on backorder

  4. Rapala Scatter Rap Crank #5 Shallow Lure

     
    Buyer's Club $7.82 Non-Member $8.69

    Item is currently on backorder

  1. 40-Pc. Tightlines UV Bait Kit

    3 stars
    (3)
    Buyer's Club $17.99 Non-Member $19.99

    In Stock

  2. 44-Pc. Bass Bonanza Kit

     
    Buyer's Club $19.79 Non-Member $21.99 Compare at $23.00

    In Stock

  3. 338-Pc. Wing It Panfish Kit

    5 stars
    (1)
    Buyer's Club $22.49 Non-Member $24.99 Compare at $27.99

    Item is currently on backorder

  4. Rapala® Scatter Rap® CountDown Lure #07

     
    Buyer's Club $7.19 Non-Member $7.99

    In Stock

  1. Rapala® Scatter Rap® Minnow Lure #11

     
    Buyer's Club $7.19 Non-Member $7.99

    In Stock

  2. 212-Pc. Wing It® Bobber Kit

    5 stars
    (3)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $26.99

    Item is currently on backorder

  3. 843-Pc. Erie Dearie Terminal Kit

     
    Buyer's Club $22.49 Non-Member $24.99 Compare at $27.99

    In Stock

  4. 5 - Pk. of Southern Lure® Scum Frog® Poppers

     
    Buyer's Club $13.04 Non-Member $14.49 Compare at $20.00

    In Stock

  1. 8-Pk. Berkley® Gulp! 5" Shaky Worm Bait

     
    Buyer's Club $2.24 Non-Member $2.49 Compare at $7.00

    In Stock

  2. 12-Pk. of Berkley® Powerbait® 4" Rib Worms

     
    Buyer's Club $2.69 Non-Member $2.99 Compare at $4.39

    In Stock

  3. Rapala® Scatter Rap® Crank Lure #05

     
    Buyer's Club $6.29 Non-Member $6.99

    In Stock

  4. Storm Arashi Silent Square Lip #5 Lure

     
    Buyer's Club $7.82 Non-Member $8.69

    Item is currently on backorder

  1. Casting Spoon Kit

    4 stars
    (4)
    Buyer's Club $22.49 Non-Member $24.99 Compare at $29.99

    Item is currently on backorder

  2. 25 - Pc. Live Bait Jig Spins, UV Red

    4 stars
    (2)
    Buyer's Club $17.99 Non-Member $19.99 Compare at $23.00

    In Stock

  3. Rebel™ Classic Critters 4-Pc. Lure Kit

     
    Buyer's Club $10.79 Non-Member $11.99 Compare at $13.99

    Item is currently on backorder

  4. Southern Pro® 271 - Pc. Lit'l Hustler Tube Bait Kit

    5 stars
    (2)
    Buyer's Club $17.99 Non-Member $19.99

    In Stock

  1. 12 Balsa Floats

    5 stars
    (1)
    Buyer's Club $8.99 Non-Member $9.99 Compare at $15.00

    In Stock

  2. Yamamoto Senkos

    5 stars
    (1)
    Buyer's Club $4.40 Non-Member $4.89

    In Stock

  3. Musky Innovations 13" Regular Double Dawg Lure

     
    Buyer's Club $19.79 Non-Member $21.99

    In Stock

  4. Mack's® Smile Blade Slow Death Rig

     
    Buyer's Club $2.69 Non-Member $2.99

    In Stock

  1. Rapala® Down Deep Husky Jerk® DHJ Lure

    4 stars
    (1)
    Buyer's Club $6.38 Non-Member $7.09

    In Stock

  2. 10-Pk. Yamamoto Swim Senkos

     
    Buyer's Club $6.47 Non-Member $7.19

    In Stock

  3. Berkley® 2 1/2" Floating Flicker Lure

    5 stars
    (6)
    Buyer's Club $3.59 Non-Member $3.99

    In Stock

  4. Road Runner® Reality Shad Buffet Rig Lure

     
    Buyer's Club $5.12 Non-Member $5.69

    In Stock

  1. Johnson ThinFisher Rattle Blade Bait

    5 stars
    (2)
    Buyer's Club $3.32 Non-Member $3.69

    In Stock

  2. 12 - Pk. Trigger X® 4" Tube Aggression Lures

     
    Buyer's Club $5.39 Non-Member $5.99

    In Stock

  3. Rapala® Jointed Shallow Shad Rap® Lure

     
    Buyer's Club $5.57 Non-Member $6.19

    In Stock

  4. LiveTarget® Threadfin Shad 2 1/2" BaitBall™ Crankbait

    5 stars
    (1)
    Non-Member $14.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  1. Rapala® Jointed™ Minnow Lure

     
    Buyer's Club $8.54 Non-Member $9.49

    In Stock

  2. Berkley® Gulp! Alive Waxie Bait

     
    Buyer's Club $5.84 Non-Member $6.49

    In Stock

  3. Rapala® Rippin' Rap Lure

     
    Buyer's Club $5.57 Non-Member $6.19

    In Stock

  4. Lunkerhunt 1 1/2" Hollow Body Pocket Frog

     
    Buyer's Club $6.29 Non-Member $6.99

    In Stock

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Find top brands for Fishing Lures such as Berkley, Rapala, Northland Tackle, Storm, Zoom, Clam and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® X-Rap® CountDown Lure

Item # WX2-296599

Buyer's Club $10.34 Non-Member $11.49

Please shop our product page to add this item to your cart.
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Rapala® X-Rap® CountDown Lure. For fish, it's the final countdown.

X-Rap® CountDown Lures combine the famous action of the X-Rap with Rapala®'s innovative CountDown technique, letting you fish at any depth consistently! The X-Rap CountDown Lure swims with a strong rolling action on the retrieve and flutter down on the pause. Flat sides create a hard flash. Precision construction makes for consistent sink rates. Your choice of color and size.

State Model and Color, as available in the Shopping Cart.

Model XRCD05:
  • Size: 2"
  • Running Depth: 2-4'
  • Weight: 1/8 oz.
  • Hooks: Two #10
Model XRCD07:
  • Size: 2 3/4"
  • Running Depth: 3-5'
  • Weight: 3/8 oz.
  • Hooks: Two #6

Rapala® Jointed Shad Rap® JSR07 Lure

Item # WX2-201979

Buyer's Club $6.29 Non-Member $6.99 Compare at $7.15

Add to Wishlist

Rapala® Jointed Shad Rap® Lures.

A masterpiece of research and design! The Jointed Shad Rap®'s slower, more pronounced wide action is just the ticket when the fish are in a negative or sluggish mood.

More than just a wounded minnow, the rhythmic rattle sends out the "distressed minnow" signal loud and clear for all to hear. 

  • Running Depth: 7'-15'
  • Body Length: 2 3/4"
  • Weight: 7/16 oz.
  • Hooks: Two #4
State Color, as available in the Shopping Cart. Order ONLINE Now!

Rapala® Shad Rap® SR07 Lure

Item # WX2-201987

Buyer's Club $8.09 Non-Member $8.99 Compare at $11.95

Add to Wishlist

Rapala® Shad Rap® Lures

When the Rapala® design team created the Shad Rap®, they were searching for the best crankbait around... one that would closely resemble baitfish the world over, cast like a bullet, work at many depths and - of course - capture that famous Rapala action.

That's a tall order for one lure, but the Shad Rap has proven itself time and time again with confidence and ease. Equally effective casting or trolling, fast or slow speeds... truly a legend in its time. 

  • Running Depth: 5'-11'
  • Body Length: 2 3/4"
  • Weight: 5/16 oz.
  • Hooks: Two #5
State Color, as available in the Shopping Cart. Order ONLINE Now!

Rapala BX Jointed Shad Lure

Item # WX2-615523

Buyer's Club $9.80 Non-Member $10.89

Add to Wishlist

Rapala® BXTM Jointed Shad Lure. The perfect bait for when the fish aren't biting!

Less aggressive fish can't resist the action of this Rapala® BX™ Jointed Shad Lure! Recognized by Field & Stream as "Best of the Best" 2013 Lure, it's the liveliest, yet toughest balsa core bait ever. Encased with a durable copolymer shell for unbeatable toughness and incredible lifelike details

Features:

  • Balsa core and copolymer shell construction
  • Floating and kicking action
  • Can be cast or trolled
  • Dives 4'-6'
  • VMC® black nickel round bend hooks
  • Can be used for a variety of game fish.

State Color, as available in the Shopping Cart.

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