Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Bait and Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

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Find top brands for Fishing Lures such as Berkley, Rapal, Northland Tackle, Storm and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® X-Rap® CountDown Lure

Item # WX2-296599

Non-Member $11.49 Buyer's Club $10.34

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Rapala® X-Rap® CountDown Lure. For fish, it's the final countdown.

X-Rap® CountDown Lures combine the famous action of the X-Rap with Rapala®'s innovative CountDown technique, letting you fish at any depth consistently! The X-Rap CountDown Lure swims with a strong rolling action on the retrieve and flutter down on the pause. Flat sides create a hard flash. Precision construction makes for consistent sink rates. Your choice of color and size.

State Model and Color, as available in the Shopping Cart.

Model XRCD05:
  • Size: 2"
  • Running Depth: 2-4'
  • Weight: 1/8 oz.
  • Hooks: Two #10
Model XRCD07:
  • Size: 2 3/4"
  • Running Depth: 3-5'
  • Weight: 3/8 oz.
  • Hooks: Two #6

Rapala® Crankin' Rap Lure

Item # WX2-296605

Non-Member $6.19 Buyer's Club $5.57

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Rapala® Crankin' Rap Lure. Ace crankbait for bass and more.

Crankin' Rap Lures feature a round body and thin tail that provide an enticing wobble that bass and other gamefish can't resist. Designed to target specific depth zones throughout the water column, each Crankin' Rap also features the Lure's running depth prominently displayed on the lip, so you know at a glance what size is best. Your choice of size and color.

State Model and Color, as available in the Shopping Cart.

Model CRR03:
  • Size: 2"
  • Running Depth: 2-3'
  • Weight: 3/8 oz.
  • Hooks: Two #5
Model CRR05:
  • Size: 2 1/2"
  • Running Depth: 4-5'
  • Weight: 1/2 oz.
  • Hooks: Two #4
Model CRR08:
  • Size: 2"
  • Running Depth: 7-8'
  • Weight: 3/8 oz.
  • Hooks: Two #5
Model CRR10:
  • Size: 2 1/2"
  • Running Depth: 9-10'
  • Weight: 1/2 oz.
  • Hooks: Two #4

Rapala® Shallow Shad Rap® Lure

Item # WX2-294223

Non-Member $7.29 Buyer's Club $6.56

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Rapala® Shallow Shad Rap® Lures.

The Shallow version of Rapala®'s legendary Shad Rap® line of lures, ideal for fishing skinny waters. If you're twitching, casting or slow trolling, the Shallow Shad Rap can't be beat. Take a look at the chart below to find the one that works for you!

Stock No. SSR05:

  • Running Depth: 3'-6'
  • Body Length: 2"
  • Weight: 3/16 oz.
  • Hooks: Two #6

Stock No. SSR07:

  • Running Depth: 4'-6'
  • Body Length: 2 3/4"
  • Weight: 1/4 oz.
  • Hooks: Two #5

Stock No. SSR09:

  • Running Depth: 6'-8'
  • Body Length: 3 1/2"
  • Weight: 3/8 oz.
  • Hooks: Two #3

State Size, as available in the Shopping Cart. Order ONLINE Today!

Rapala® Snap Rap® Lure

Item # WX2-296598

Starting at...
Was $9.59 Non-Member $8.39 Buyer's Club $7.55

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Rapala® Snap Rap® Lure. Ace crankbait for walleye and trout.

The Snap Rap® Lure brings a hot new technique to anglers fishing sandy and gravel bottoms as well as deep West Coast reservoirs. This unique, tough little Bait is fished with a snap retrieve method... darting fast on rod snap, then quickly gliding back to bottom. Bottom line: more walleye and trout bites. Your choice of size and color.

State Model and Color, as available in the Shopping Cart.

Model SNR06:
  • Size: 2 1/2"
  • Running Depth: Variable
  • Weight: 5/16 oz.
  • Hooks: One #8
Model SNR08:
  • Size: 3 1/8"
  • Running Depth: Variable
  • Weight: 7/8 oz.
  • Hooks: One #4

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