Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Bait and Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

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  1. 541-Pc. Southern Pro Crappie Tube Kit

    5 stars
    (6)
    Compare at $23.00 Non-Member $19.99 Buyer's Club $17.99

    You Save $5.01 (22%)

  2. 5 Scum Frogs

    4 stars
    (6)
    Compare at $25.00 Non-Member $19.99 Buyer's Club $17.99

    You Save $7.01 (28%)

  3. Arbogast 3-Pc. Triple Threat Jitterbug / Hula Lure Kit

    5 stars
    (1)
    Non-Member $11.99 Buyer's Club $10.79
  4. Heddon 3-Pc. Torpedo Lure Kit

     
    Compare at $15.00 Non-Member $11.99 Buyer's Club $10.79

    You Save $4.21 (28%)

  1. Rebel Classic Critters 4-Pc. Lure Kit

     
    Compare at $14.00 Non-Member $11.99 Buyer's Club $10.79

    You Save $3.21 (23%)

  2. 338-Pc. Wing It Panfish Kit

    5 stars
    (1)
    Compare at $30.00 Non-Member $24.99 Buyer's Club $22.49

    You Save $7.51 (25%)

    Item is currently on backorder

  3. 3-Pc. Set of Rebel Pop-R Triple Threat Topwater Lures

    5 stars
    (2)
    Compare at $14.00 Non-Member $9.99 Buyer's Club $8.99

    You Save $5.01 (36%)

  4. 72-Pc. Wahoo! Bass Fishing Worm & Jig Kit

    4 stars
    (3)
    Compare at $20.00 Non-Member $9.99 Buyer's Club $8.99

    You Save $11.01 (55%)

  1. 12-Pc. Spinner Bait Kit

     
    Compare at $35.00 Non-Member $21.99 Buyer's Club $19.79

    You Save $15.21 (43%)

  2. Southern Pro 351-Pc. Trolling, Pulling & Drifting Panfish Lure Kit

    5 stars
    (2)
    Compare at $40.00 Non-Member $34.99 Buyer's Club $31.49

    You Save $8.51 (21%)

    Item is currently on backorder

  3. 44-Pc. Bass Bonanza Kit

    5 stars
    (1)
    Compare at $23.00 Non-Member $21.99 Buyer's Club $19.79

    You Save $3.21 (14%)

  4. 212-Pc. Wing It® Bobber Kit

    5 stars
    (3)
    Compare at $26.99 Non-Member $19.99 Buyer's Club $17.99

    You Save $9.00 (33%)

    Item is currently on backorder

  1. Casting Spoon Kit

    4 stars
    (4)
    Compare at $29.99 Non-Member $24.99 Buyer's Club $22.49

    You Save $7.50 (25%)

  2. Rapala Scatter Rap Crank #5 Deep Lure

     
    Non-Member $7.99 Buyer's Club $7.19
  3. Storm Arashi Silent Square Lip #5 Lure

     
    Non-Member $8.69 Buyer's Club $7.82
  4. Rapala Scatter Rap Crank #5 Shallow Lure

     
    Non-Member $7.99 Buyer's Club $7.19
  1. Rapala Scatter Rap Crank Lure #05

     
    Non-Member $7.99 Buyer's Club $7.19
  2. 10-Pc. Set of Wahoo Pro Select Spinnerbaits

    3 stars
    (3)
    Non-Member $24.99 Buyer's Club $22.49
  3. 40-Pc. Tightlines UV Bait Kit

    3 stars
    (3)
    Non-Member $19.99 Buyer's Club $17.99
  4. 22-Pc. Johnson Beetle Bou Kit

     
    Compare at $5.79 Non-Member $2.99 Buyer's Club $2.69

    You Save $3.10 (54%)

  1. Mighty Bite™ Fishing Lures

    5 stars
    (5)
    Non-Member $19.99 Buyer's Club Discount Applied at Checkout!

    Item is currently on backorder

  2. Southern Pro® 271 - Pc. Lit'l Hustler Tube Bait Kit

    5 stars
    (2)
    Non-Member $19.99 Buyer's Club $17.99

    Item is currently on backorder

  3. 25 - Pc. Live Bait Jig Spins, UV Red

    4 stars
    (2)
    Compare at $23.00 Non-Member $19.99 Buyer's Club $17.99

    You Save $5.01 (22%)

  4. Rapala Scatter Rap Minnow Lure #11

     
    Non-Member $7.99 Buyer's Club $7.19
  1. Rapala Scatter Rap Shad Lure #07

    5 stars
    (5)
    Non-Member $7.99 Buyer's Club $7.19
  2. 843-Pc. Erie Dearie Terminal Kit

     
    Compare at $27.99 Non-Member $24.99 Buyer's Club $22.49

    You Save $5.50 (20%)

    Item is currently on backorder

  3. 8-Pk. Berkley Gulp! 5" Shaky Worm Bait

     
    Compare at $7.00 Non-Member $2.99 Buyer's Club $2.69

    You Save $4.31 (62%)

  4. 5-Pk. of Southern Lure Scum Frog Poppers

     
    Compare at $20.00 Non-Member $14.49 Buyer's Club $13.04

    You Save $6.96 (35%)

  1. Rapala Scatter Rap CountDown Lure #07

     
    Non-Member $7.99 Buyer's Club $7.19
  2. Captain Dan's Erie Dearie® Elite Series Spinnerbait

    4 stars
    (1)
    Compare at $22.99 Non-Member $19.99 Buyer's Club $17.99

    You Save $5.00 (22%)

    Item is currently on backorder

  3. 12-Pk. of Berkley Powerbait 4" Rib Worms

     
    Compare at $4.39 Non-Member $2.99 Buyer's Club $2.69

    You Save $1.70 (39%)

  4. 72-Pc. Wahoo! Bass Fishing Kit

     
    Non-Member $9.99 Buyer's Club $8.99

    Item is currently on backorder

  1. 12 Balsa Floats

    5 stars
    (1)
    Compare at $15.00 Non-Member $9.99 Buyer's Club $8.99

    You Save $6.01 (40%)

    Item is currently on backorder

  2. Rapala® Rippin' Rap Lure

     
    Non-Member $6.19 Buyer's Club $5.57
  3. Mepps Aglia Spinnerbait

     
    Was $4.79 Non-Member $3.49 Buyer's Club $3.14
  4. Berkley® Gulp! Alive! Minnow Assorted Bait Bucket

     
    Non-Member $21.99 Buyer's Club $19.79
  1. Rapala® X-Rap® Jerkbait Lure

     
    Was $12.99 Non-Member $9.99 Buyer's Club $8.99
  2. Rapala® X - Rap® Deep Lure

     
    Non-Member $9.69 Buyer's Club $8.72
  3. Rapala® Clackin' Rap Lure

     
    Non-Member $11.99 Buyer's Club $10.79
  4. Panther Martin® Pro Guide Anywhere Spinners, 6-Pk.

     
    Non-Member $19.99 Buyer's Club $17.99
  1. Road Runner Reality Shad Buffet Rig Lure

     
    Non-Member $5.69 Buyer's Club $5.12
  2. Johnson® Beetle Spin Spinner Baits

    5 stars
    (1)
    Was $1.89 Non-Member $1.49 Buyer's Club $1.34
  3. Mepps Killer Trouter 6-Pc. Spinnerbait Kit

     
    Non-Member $23.99 Buyer's Club $21.59
  4. 4-Pk. Northland® Super-Glo® Jigs, 1/4-oz.

    4 stars
    (1)
    Non-Member $3.49 Buyer's Club $3.14
  1. Berkley® PowerBait® Power Grub Bait

    5 stars
    (1)
    Non-Member $4.79 Buyer's Club $4.31
  2. Rapala® Glass Shad Rap® Lure

    5 stars
    (1)
    Non-Member $6.19 Buyer's Club $5.57
  3. Berkley 2 1/2" Floating Flicker Lure

    5 stars
    (6)
    Non-Member $3.99 Buyer's Club $3.59
  4. Mepps Black Fury Dressed Spinnerbait

    5 stars
    (1)
    Was $6.89 Non-Member $5.09 Buyer's Club $4.58
1-48 of 408
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Find top brands for Fishing Lures such as Berkley, Rapal, Northland Tackle, Storm and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® X-Rap® CountDown Lure

Item # WX2-296599

Non-Member $11.49 Buyer's Club $10.34

Please shop our product page to add this item to your cart.
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Rapala® X-Rap® CountDown Lure. For fish, it's the final countdown.

X-Rap® CountDown Lures combine the famous action of the X-Rap with Rapala®'s innovative CountDown technique, letting you fish at any depth consistently! The X-Rap CountDown Lure swims with a strong rolling action on the retrieve and flutter down on the pause. Flat sides create a hard flash. Precision construction makes for consistent sink rates. Your choice of color and size.

State Model and Color, as available in the Shopping Cart.

Model XRCD05:
  • Size: 2"
  • Running Depth: 2-4'
  • Weight: 1/8 oz.
  • Hooks: Two #10
Model XRCD07:
  • Size: 2 3/4"
  • Running Depth: 3-5'
  • Weight: 3/8 oz.
  • Hooks: Two #6

Rapala® Mini Fat Rap® Lure

Item # WX2-296594

Non-Member $5.29 Buyer's Club $4.76

Please shop our product page to add this item to your cart.
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Rapala® Mini Fat Rap® Lure. Finicky fish? Not to worry.

When professional crankbait anglers encounter weary fish on open water, they reach for their lightweight outfit and tie on a Mini Fat Rap®. Why? Simple... it's because the tight swimming action of the balsa Lure has proved effective for stingy trout and panfish. Lots of colors, you pick.

State Color, as available in the Shopping Cart.

  • Size: 1 1/2"
  • Running Depth: 3-6'
  • Weight: 1/8 oz.
  • Hooks: Two #12

Rapala® Bleeding Shad Rap® Lure

Item # WX2-296578

Non-Member $7.29 Buyer's Club $6.56

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Bleeding Shad Rap® Lure, the ultimate injured minnow "look-alike"!

Bleeding gills, red lips and red hooks combine with Rapala®'s signature "wounded minnow" wobble to create a look and movement fish just can't resist. Balsa wood construction with diving lip. VMC hooks are hand-tuned and tank-tested. Lots of sizes and colors.

State Model and Color, as available in the Shopping Cart.

Model SR05B:
  • Body Length: 2"
  • Running Depth: 4-9'
  • Weight: 3/16 oz.
  • Hooks: Two #6
Model SR06B:
  • Body Length: 2 1/2"
  • Running Depth: 5-10'
  • Weight: 1/4 oz.
  • Hooks: Two #6
Model SR07B:
  • Body Length: 2 3/4"
  • Running Depth: 5-11'
  • Weight: 5/16 oz.
  • Hooks: Two #5
Model SR08B:
  • Body Length: 3 1/8"
  • Running Depth: 8-15'
  • Weight: 3/8 oz.
  • Hooks: Two #3
Model SR09B:
  • Body Length: 3 1/2"
  • Running Depth: 8-15'
  • Weight: 9-16 oz.
  • Hooks: Two #3

Rapala Scatter Rap CountDown Lure #07

Item # WX2-292875

Non-Member $7.99 Buyer's Club $7.19

Add to Wishlist

Rapala® Scatter Rap® CountDown Lure sinks perfectly, looks great, moves like no other.

The erratic Scatter Rap® CountDown perfectly mimics a spooked baitfish fleeing attack... but unlike in nature, this one doesn't get away. Rapala® starts with the classic balsa body shape, then adds their new Scatter Lip... so whether you cast and count down or troll it, it moves with aggressive, evasive, erratic sweeping action. Lots of colors to choose from.

  • Running Depth: 6-9'
  • Length: 2 3/4"
  • Actions: Evasive, erratic, sinking, non-rattling
  • Target Species: Gamefish
  • Terminal: Two VMC black nickel #7 hooks
  • Technique: Cast or trolled
  • Weight: 1/4 oz.
State Color, as available in the Shopping Cart. Order Today!

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