Fishing Lures

Fishing Lures

Sportsman's Guide has the latest in Fishing Bait and Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

  • Rapala Fishing Lures
  • Jigs
  • Berkley Soft Baits

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  1. 541-Pc. Southern Pro Crappie Tube Kit

    5 stars
    (6)
    Compare at $23.00 Non-Member $19.99 Buyer's Club $17.99

    You Save $5.01 (22%)

  2. Fish Hawk 36-Pc. Crystal Hair Jig Kit

     
    Compare at $30.00 Non-Member $19.99 Buyer's Club $17.99

    You Save $12.01 (40%)

  3. 5 Scum Frogs

    4 stars
    (6)
    Compare at $25.00 Non-Member $19.99 Buyer's Club $17.99

    You Save $7.01 (28%)

  4. Arbogast 3-Pc. Triple Threat Jitterbug / Hula Lure Kit

    5 stars
    (1)
    Non-Member $11.99 Buyer's Club $10.79
  1. Southern Pro 351-Pc. Trolling, Pulling & Drifting Panfish Lure Kit

    5 stars
    (2)
    Compare at $40.00 Non-Member $34.99 Buyer's Club $31.49

    You Save $8.51 (21%)

  2. 338-Pc. Wing It Panfish Kit

    5 stars
    (1)
    Compare at $30.00 Non-Member $24.99 Buyer's Club $22.49

    You Save $7.51 (25%)

    Item is currently on backorder

  3. Heddon 3-Pc. Torpedo Lure Kit

     
    Compare at $15.00 Non-Member $11.99 Buyer's Club $10.79

    You Save $4.21 (28%)

  4. 72-Pc. Wahoo! Bass Fishing Worm & Jig Kit

    4 stars
    (3)
    Compare at $20.00 Non-Member $9.99 Buyer's Club $8.99

    You Save $11.01 (55%)

  1. 3-Pc. Set of Rebel Pop-R Triple Threat Topwater Lures

    5 stars
    (2)
    Compare at $14.00 Non-Member $9.99 Buyer's Club $8.99

    You Save $5.01 (36%)

  2. Rebel Classic Critters 4-Pc. Lure Kit

     
    Compare at $14.00 Non-Member $11.99 Buyer's Club $10.79

    You Save $3.21 (23%)

  3. Casting Spoon Kit

    4 stars
    (4)
    Compare at $29.99 Non-Member $24.99 Buyer's Club $22.49

    You Save $7.50 (25%)

  4. Mighty Bite™ Fishing Lures

    5 stars
    (5)
    Non-Member $19.99 Buyer's Club Discount Applied at Checkout!

    Item is currently on backorder

  1. 12-Pc. Spinner Bait Kit

     
    Compare at $35.00 Non-Member $21.99 Buyer's Club $19.79

    You Save $15.21 (43%)

    Item is currently on backorder

  2. 10-Pc. Set of Wahoo Pro Select Spinnerbaits

    3 stars
    (3)
    Non-Member $24.99 Buyer's Club $22.49
  3. Storm Arashi Silent Square Lip #5 Lure

     
    Non-Member $8.69 Buyer's Club $7.82
  4. Rapala Scatter Rap Crank Lure #05

     
    Non-Member $7.99 Buyer's Club $7.19
  1. 44-Pc. Bass Bonanza Kit

    5 stars
    (1)
    Compare at $23.00 Non-Member $21.99 Buyer's Club $19.79

    You Save $3.21 (14%)

  2. 843-Pc. Erie Dearie Terminal Kit

     
    Compare at $27.99 Non-Member $24.99 Buyer's Club $22.49

    You Save $5.50 (20%)

    Item is currently on backorder

  3. Southern Pro® 271 - Pc. Lit'l Hustler Tube Bait Kit

    5 stars
    (2)
    Non-Member $19.99 Buyer's Club $17.99
  4. Rapala® Scatter Rap® Shad Lure #07

    5 stars
    (5)
    Non-Member $7.99 Buyer's Club $7.19
  1. Rapala Scatter Rap Crank #5 Deep Lure

     
    Non-Member $7.99 Buyer's Club $7.19
  2. 40-Pc. Tightlines UV Bait Kit

    3 stars
    (3)
    Non-Member $19.99 Buyer's Club $17.99
  3. 5 - Pk. of Southern Lure® Scum Frog® Poppers

     
    Compare at $20.00 Non-Member $14.49 Buyer's Club $13.04

    You Save $6.96 (35%)

    Item is currently on backorder

  4. 25 - Pc. Live Bait Jig Spins, UV Red

    4 stars
    (2)
    Compare at $23.00 Non-Member $19.99 Buyer's Club $17.99

    You Save $5.01 (22%)

  1. 12-Pk. of Berkley Powerbait 4" Rib Worms

     
    Compare at $4.39 Non-Member $2.99 Buyer's Club $2.69

    You Save $1.70 (39%)

  2. Rapala® Scatter Rap® Minnow Lure #11

     
    Non-Member $7.99 Buyer's Club $7.19
  3. Rapala Scatter Rap Crank #5 Shallow Lure

     
    Non-Member $7.99 Buyer's Club $7.19
  4. 72-Pc. Wahoo! Bass Fishing Kit

     
    Non-Member $9.99 Buyer's Club $8.99

    Item is currently on backorder

  1. 22-Pc. Johnson Beetle Bou Kit

     
    Compare at $5.79 Non-Member $2.99 Buyer's Club $2.69

    You Save $3.10 (54%)

  2. Rapala® Scatter Rap® CountDown Lure #07

     
    Non-Member $7.99 Buyer's Club $7.19
  3. 212-Pc. Wing It® Bobber Kit

    5 stars
    (3)
    Compare at $26.99 Non-Member $19.99 Buyer's Club $17.99

    You Save $9.00 (33%)

    Item is currently on backorder

  4. Captain Dan's Erie Dearie® Elite Series Spinnerbait

    4 stars
    (1)
    Compare at $22.99 Non-Member $19.99 Buyer's Club $17.99

    You Save $5.00 (22%)

    Item is currently on backorder

  1. 8-Pk. Berkley Gulp! 5" Shaky Worm Bait

     
    Compare at $7.00 Non-Member $2.49 Buyer's Club $2.24

    You Save $4.76 (68%)

  2. 12 Balsa Floats

    5 stars
    (1)
    Compare at $15.00 Non-Member $9.99 Buyer's Club $8.99

    You Save $6.01 (40%)

    Item is currently on backorder

  3. Mack's® Cha Cha Crawler Rig

     
    Non-Member $2.99 Buyer's Club $2.69
  4. Yamamoto Senkos

    5 stars
    (1)
    Non-Member $7.09 Buyer's Club $6.38
  1. Salmo® 1 3/4" Hornet Lure

     
    Compare at $7.99 Non-Member $7.49 Buyer's Club $6.74

    You Save $1.25 (16%)

  2. Panther Martin® Pro Guide Anywhere Spinners, 6-Pk.

     
    Non-Member $19.99 Buyer's Club $17.99
  3. Mepps Aglia Spinnerbait

     
    Non-Member $3.49 Buyer's Club $3.14
  4. Shakespeare® Bass Tackle Box Kit

     
    Compare at $16.99 Non-Member $14.99 Buyer's Club $13.49

    You Save $3.50 (21%)

  1. Mepps Killer Trouter 6-Pc. Spinnerbait Kit

     
    Non-Member $23.99 Buyer's Club $21.59
  2. Rapala® Shad Rap® Lure

    5 stars
    (1)
    Non-Member $7.29 Buyer's Club $6.56
  3. Berkley® Gulp! Alive! 1" Minnow Micro Bait

    5 stars
    (2)
    Non-Member $5.99 Buyer's Club $5.39
  4. Berkley® Gulp! Alive Waxie Bait

     
    Non-Member $6.49 Buyer's Club $5.84
  1. Rapala® Rippin' Rap Lure

     
    Non-Member $6.19 Buyer's Club $5.57
  2. 2-Pk. Lindy Little Nipper Jigs

     
    Non-Member $2.19 Buyer's Club $1.97
  3. Mepps 6-Pc. Hot Aglia Trout Lure Kit

     
    Non-Member $27.99 Buyer's Club $25.19
  4. Mack's® Walleye Pop® Rig

     
    Non-Member $3.09 Buyer's Club $2.78
1-48 of 418
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Find top brands for Fishing Lures such as Berkley, Rapal, Northland Tackle, Storm and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

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