Fishing Lures

Sportsman's Guide has the latest in Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

Grid List
Sort By:
1-25 of 25
Show:
Pages:
  1. 1
1
  1. 12-Pc. Spinner Bait Kit

     
    Buyer's Club $19.79 Non-Member $21.99 Compare at $35.00

    In Stock

  2. Southern Pro 351-Pc. Trolling, Pulling & Drifting Panfish Lure Kit

    5 stars
    (2)
    Buyer's Club $31.49 Non-Member $34.99 Compare at $40.00

    In Stock

  3. 10-Pc. Set of Wahoo® Pro Select Spinnerbaits

    3 stars
    (3)
    Buyer's Club $22.49 Non-Member $24.99

    In Stock

  4. 44-Pc. Bass Bonanza Kit

     
    Buyer's Club $19.79 Non-Member $21.99 Compare at $23.00

    In Stock

  1. 338-Pc. Wing It Panfish Kit

    5 stars
    (1)
    Buyer's Club $22.49 Non-Member $24.99 Compare at $27.99

    Item is currently on backorder

  2. 843-Pc. Erie Dearie Terminal Kit

     
    Buyer's Club $22.49 Non-Member $24.99 Compare at $27.99

    In Stock

  3. Casting Spoon Kit

    4 stars
    (4)
    Buyer's Club $22.49 Non-Member $24.99 Compare at $29.99

    Item is currently on backorder

  4. Musky Innovations 13" Regular Double Dawg Lure

     
    Buyer's Club $19.79 Non-Member $21.99

    In Stock

  1. Berkley® Gulp! Alive! Minnow Assorted Bait Bucket

     
    Buyer's Club $19.79 Non-Member $21.99

    In Stock

  2. Berkley® Gulp! Alive! Minnows, 2 1/2"

    5 stars
    (1)
    Buyer's Club $19.79 Non-Member $21.99 Compare at $22.99

    In Stock

  3. Berkley® Gulp! Alive! 3" Killer Crawler Bait Bucket

     
    Buyer's Club $19.79 Non-Member $21.99

    In Stock

  4. Mepps Killer Trouter 6-Pc. Spinnerbait Kit

     
    Buyer's Club $21.59 Non-Member $23.99

    In Stock

  1. Berkley® Gulp! Alive! Minnows, 4"

     
    Buyer's Club $19.79 Non-Member $21.99 Compare at $22.99

    In Stock

  2. Berkley® Gulp! Alive! Minnows, 3"

     
    Buyer's Club $19.79 Non-Member $21.99 Compare at $22.99

    In Stock

  3. LiveTarget® Sucker Trolling Bait, 8 1/4"

     
    Non-Member $27.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  4. LiveTarget® Sucker Trolling Bait, 6 1/4"

     
    Non-Member $23.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  1. Berkley® Gulp! Alive! 7" Spinner Crawler Bait Bucket

     
    Buyer's Club $19.79 Non-Member $21.99

    In Stock

  2. Musky Innovations 20" Magnum Double Dawg Lure

     
    Buyer's Club $20.69 Non-Member $22.99

    In Stock

  3. Live Target® 6 1/4" Yellow Perch Lure, Dives 1 - 2'

     
    Non-Member $23.99 Buyer's Club Discount Applied at Checkout!

    In Stock

  4. Berkley® Gulp! Alive! Minnow Grub Bait Bucket

     
    Buyer's Club $19.79 Non-Member $21.99

    In Stock

  1. Mepps 6-Pc. Hot Aglia Trout Lure Kit

     
    Buyer's Club $25.19 Non-Member $27.99

    In Stock

  2. Berkley® Gulp! Alive! 6" Nightcrawler Bait Bucket

     
    Buyer's Club $19.79 Non-Member $21.99

    In Stock

  3. Musky Innovations 15" Super Mag Bull Dawg "Pounder" Lure

     
    Buyer's Club $24.29 Non-Member $26.99

    In Stock

  4. Berkley® Gulp! Alive! Jumbo Floating Leeches, 5" floating

     
    Buyer's Club $19.79 Non-Member $21.99 Compare at $22.99

    In Stock

  1. Berkley® Gulp! Alive! Leeches, 3"

     
    Buyer's Club $19.79 Non-Member $21.99 Compare at $22.99

    In Stock

1-25 of 25
Show:
Pages:
  1. 1
1

Find top brands for Fishing Lures such as Berkley, Rapala, Northland Tackle, Storm, Zoom, Clam and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® X-Rap® CountDown Lure

Item # WX2-296599

Buyer's Club $10.34 Non-Member $11.49

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® X-Rap® CountDown Lure. For fish, it's the final countdown.

X-Rap® CountDown Lures combine the famous action of the X-Rap with Rapala®'s innovative CountDown technique, letting you fish at any depth consistently! The X-Rap CountDown Lure swims with a strong rolling action on the retrieve and flutter down on the pause. Flat sides create a hard flash. Precision construction makes for consistent sink rates. Your choice of color and size.

State Model and Color, as available in the Shopping Cart.

Model XRCD05:
  • Size: 2"
  • Running Depth: 2-4'
  • Weight: 1/8 oz.
  • Hooks: Two #10
Model XRCD07:
  • Size: 2 3/4"
  • Running Depth: 3-5'
  • Weight: 3/8 oz.
  • Hooks: Two #6

Rapala® Jointed Shad Rap® JSR07 Lure

Item # WX2-201979

Buyer's Club $6.29 Non-Member $6.99 Compare at $7.15

Add to Wishlist

Rapala® Jointed Shad Rap® Lures.

A masterpiece of research and design! The Jointed Shad Rap®'s slower, more pronounced wide action is just the ticket when the fish are in a negative or sluggish mood.

More than just a wounded minnow, the rhythmic rattle sends out the "distressed minnow" signal loud and clear for all to hear. 

  • Running Depth: 7'-15'
  • Body Length: 2 3/4"
  • Weight: 7/16 oz.
  • Hooks: Two #4
State Color, as available in the Shopping Cart. Order ONLINE Now!

Rapala® Shad Rap® SR07 Lure

Item # WX2-201987

Buyer's Club $8.09 Non-Member $8.99 Compare at $11.95

Add to Wishlist

Rapala® Shad Rap® Lures

When the Rapala® design team created the Shad Rap®, they were searching for the best crankbait around... one that would closely resemble baitfish the world over, cast like a bullet, work at many depths and - of course - capture that famous Rapala action.

That's a tall order for one lure, but the Shad Rap has proven itself time and time again with confidence and ease. Equally effective casting or trolling, fast or slow speeds... truly a legend in its time. 

  • Running Depth: 5'-11'
  • Body Length: 2 3/4"
  • Weight: 5/16 oz.
  • Hooks: Two #5
State Color, as available in the Shopping Cart. Order ONLINE Now!

Rapala BX Jointed Shad Lure

Item # WX2-615523

Buyer's Club $9.80 Non-Member $10.89

Add to Wishlist

Rapala® BXTM Jointed Shad Lure. The perfect bait for when the fish aren't biting!

Less aggressive fish can't resist the action of this Rapala® BX™ Jointed Shad Lure! Recognized by Field & Stream as "Best of the Best" 2013 Lure, it's the liveliest, yet toughest balsa core bait ever. Encased with a durable copolymer shell for unbeatable toughness and incredible lifelike details

Features:

  • Balsa core and copolymer shell construction
  • Floating and kicking action
  • Can be cast or trolled
  • Dives 4'-6'
  • VMC® black nickel round bend hooks
  • Can be used for a variety of game fish.

State Color, as available in the Shopping Cart.

Join or Renew The Sportsman’s Guide Buyer’s Club® Today!

$29.99 per year   • Save up to 10% on purchases every day.
Join Renew More Info