Fishing Lures

Sportsman's Guide has the latest in Fishing Bait and Fishing Lures. Whether you are looking for Crank Baits, Jigs, Soft Baits, Spinnerbaits, Swimbaits or Top Water Baits from the top brands in the industry.

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  1. 338-Pc. Wing It Panfish Kit

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    Item is currently on backorder

  2. Southern Pro 351-Pc. Trolling, Pulling & Drifting Panfish Lure Kit

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  3. 12-Pc. Spinner Bait Kit

     
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  4. Casting Spoon Kit

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  1. 44-Pc. Bass Bonanza Kit

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  2. 10-Pc. Set of Wahoo Pro Select Spinnerbaits

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  3. 843-Pc. Erie Dearie Terminal Kit

     
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  4. Berkley® Gulp! Alive! Minnow Assorted Bait Bucket

     
    Non-Member $21.99 Buyer's Club $19.79
  1. Mepps Killer Trouter 6-Pc. Spinnerbait Kit

     
    Non-Member $23.99 Buyer's Club $21.59
  2. Mepps 6-Pc. Hot Aglia Trout Lure Kit

     
    Non-Member $27.99 Buyer's Club $25.19
  3. Berkley® Gulp! Alive! 7" Spinner Crawler Bait Bucket

     
    Non-Member $21.99 Buyer's Club $19.79
  4. LiveTarget® Sucker Trolling Bait, 6 1/4"

     
    Non-Member $23.99 Buyer's Club Discount Applied at Checkout!
  1. Musky Innovations 13" Regular Double Dawg Lure

     
    Non-Member $21.99 Buyer's Club $19.79
  2. Berkley Gulp! Alive! Minnows, 4"

     
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  3. Berkley® Gulp! Alive! 6" Nightcrawler Bait Bucket

     
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  4. LiveTarget® Sucker Trolling Bait, 8 1/4"

     
    Non-Member $27.99 Buyer's Club Discount Applied at Checkout!
  1. Berkley Gulp! Alive! Minnows, 2 1/2"

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  2. Musky Innovations 15" Super Mag Bull Dawg "Pounder" Lure

     
    Non-Member $26.99 Buyer's Club $24.29
  3. Berkley Gulp! Alive! Minnows, 3"

     
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  4. Berkley® Gulp! Alive! Minnow Grub Bait Bucket

     
    Non-Member $21.99 Buyer's Club $19.79
  1. Berkley® Gulp! Alive! 3" Killer Crawler Bait Bucket

     
    Non-Member $21.99 Buyer's Club $19.79
  2. Musky Innovations 20" Magnum Double Dawg Lure

     
    Non-Member $22.99 Buyer's Club $20.69
  3. Berkley Gulp! Alive! Jumbo Floating Leeches, 5" floating

     
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  4. Live Target® 6 1/4" Yellow Perch Lure, Dives 1 - 2'

     
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  1. Berkley Gulp! Alive! Leeches, 3"

     
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Find top brands for Fishing Lures such as Berkley, Rapal, Northland Tackle, Storm and more! The Guide has you covered for Baits and Lures - all for amazing low prices!

Related Products

Rapala® X-Rap® CountDown Lure

Item # WX2-296599

Non-Member $11.49 Buyer's Club $10.34

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Rapala® X-Rap® CountDown Lure. For fish, it's the final countdown.

X-Rap® CountDown Lures combine the famous action of the X-Rap with Rapala®'s innovative CountDown technique, letting you fish at any depth consistently! The X-Rap CountDown Lure swims with a strong rolling action on the retrieve and flutter down on the pause. Flat sides create a hard flash. Precision construction makes for consistent sink rates. Your choice of color and size.

State Model and Color, as available in the Shopping Cart.

Model XRCD05:
  • Size: 2"
  • Running Depth: 2-4'
  • Weight: 1/8 oz.
  • Hooks: Two #10
Model XRCD07:
  • Size: 2 3/4"
  • Running Depth: 3-5'
  • Weight: 3/8 oz.
  • Hooks: Two #6

Rapala® Glass Shad Rap® Lure

Item # WX2-294211

5 stars
(1)
Non-Member $6.19 Buyer's Club $5.57

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Rapala® Glass Shad Rap® Lures.

The next generation of Rapala®'s legendary Shad Rap lures, featuring an innovative prismatic "glass" 3D look. When the light hits the Lure, it reflects in hundreds of directions all at once, with chameleon action that picks up the color of its surroundings and bounces the colors back in an iridescent glow.

Combining the proven natural patterns of the Shad Rap with the long casting, rattling, and suspending features, the Shad Rap® has it all. Take a look at the chart below to find the one that works for you!

Stock No. GSR04:

  • Running Depth: 5'-11'
  • Body Length: 1 1/2"
  • Weight: 3/16 oz.
  • Hooks: Two #6

Stock No. GSR05:

  • Running Depth: 7'-11'
  • Body Length: 2"
  • Weight: 5/16 oz.
  • Hooks: Two #5

Stock No. GSR07:

  • Running Depth: 7'-15'
  • Body Length: 2 3/4"
  • Weight: 7/16 oz.
  • Hooks: Two #3

State Stock No. and Color, as available in the Shopping Cart. Order ONLINE Today!

Rapala® Crankin' Rap Lure

Item # WX2-296605

Non-Member $6.19 Buyer's Club $5.57

Please shop our product page to add this item to your cart.
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Rapala® Crankin' Rap Lure. Ace crankbait for bass and more.

Crankin' Rap Lures feature a round body and thin tail that provide an enticing wobble that bass and other gamefish can't resist. Designed to target specific depth zones throughout the water column, each Crankin' Rap also features the Lure's running depth prominently displayed on the lip, so you know at a glance what size is best. Your choice of size and color.

State Model and Color, as available in the Shopping Cart.

Model CRR03:
  • Size: 2"
  • Running Depth: 2-3'
  • Weight: 3/8 oz.
  • Hooks: Two #5
Model CRR05:
  • Size: 2 1/2"
  • Running Depth: 4-5'
  • Weight: 1/2 oz.
  • Hooks: Two #4
Model CRR08:
  • Size: 2"
  • Running Depth: 7-8'
  • Weight: 3/8 oz.
  • Hooks: Two #5
Model CRR10:
  • Size: 2 1/2"
  • Running Depth: 9-10'
  • Weight: 1/2 oz.
  • Hooks: Two #4

Rapala® Shallow Shad Rap® Lure

Item # WX2-294223

Non-Member $7.29 Buyer's Club $6.56

Please shop our product page to add this item to your cart.
Add to Wishlist

Rapala® Shallow Shad Rap® Lures.

The Shallow version of Rapala®'s legendary Shad Rap® line of lures, ideal for fishing skinny waters. If you're twitching, casting or slow trolling, the Shallow Shad Rap can't be beat. Take a look at the chart below to find the one that works for you!

Stock No. SSR05:

  • Running Depth: 3'-6'
  • Body Length: 2"
  • Weight: 3/16 oz.
  • Hooks: Two #6

Stock No. SSR07:

  • Running Depth: 4'-6'
  • Body Length: 2 3/4"
  • Weight: 1/4 oz.
  • Hooks: Two #5

Stock No. SSR09:

  • Running Depth: 6'-8'
  • Body Length: 3 1/2"
  • Weight: 3/8 oz.
  • Hooks: Two #3

State Size, as available in the Shopping Cart. Order ONLINE Today!

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