• Fishing and Boating at Sportsman's Guide

Top Brands in Fishing & Boating

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New Arrivals

Shop the latest additions.


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Best Sellers

Check out these customer favorites.


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Top Deals

Stock up. Save big.


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All New Electronics & Trolling Motors

Enter the Digital Age of fishing.

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Guide Gear Rods

The most sensitive Rod under $100.



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Rapala Crush City

Competition-winning soft baits.



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Free Simms Hooded Performance Shirt

with purchase of Daiwa Tatula Series Reel.

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Expanded Assortments

New product in every category.


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Top Brands in Apparel & Footwear

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UNDER ARMOUR logo HUK logo COLUMBIA logo SIMMS logo FROGG TOGGS logo XTRATUF logo DSG OUTERWEAR logo FREE FLY logo GRUNDENS logo

Fishing Apparel & Footwear

Dress for success with essentials from the top brands on the water.

All Fishing Clothing

Get the right gear.




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All Fishing Footwear

Keep your feet on solid ground.




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Top Accessories

Stay cool. Stay protected.




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New Brands & Expanded Assortments

Look what just landed.

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Learn About the Newest Technology

Minn Kota

Introducing QUEST Series Motors

Go brushless.

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Daiwa ZAION Technology

Lightweight durability in a compact body.


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Under Armour Pro Chill

Beat the heat.


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Casual Fishing Apparel & Footwear

Big comfort, on and off the water.


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Syncork® by Elliott Rods

Lighter & more sensitive than standard cork.



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Forward Facing Sonar Optimized Lures

Lures designed for a better return on your electronics.

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Meet The Team

Justin Atkins

Shop Justin's top items

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Travis Frank

Shop Travis' top items

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Will Pappenfus

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Articles

Reel Buying Guide

Pro angler Jim Moynagh dives into the 3 most common types of reels.

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Choosing Hooks for Live Bait Fishing

Discover the best live-bait hooks for your style of fishing.

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Tackle Storage

We show you the most efficient way to organize your tackle box.

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Braid vs. Fluorocarbon vs. Monofilament

Unlock the secrets of choosing the perfect fishing line.

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